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WILD SOLD?...ACCORDING TO LOCAL SUNDAY TALK SHOW HOST, YES!

not gonna happen...

Sorry, BRNout. You have made alot of assumptions, without
FACTS to back them up. Even assuming there is as much
of an audience that you seem to think exists, there is a hole
in your assertions that you could drive a truck through:
which [size=10pt]advertisers[/size]
would pay good money to appeal to this audience???
Unless you have commitments in writing, this is not worth diddlysquat...
 
Re: not gonna happen...

WLYNgm said:
which [size=10pt]advertisers[/size]
would pay good money to appeal to this audience???
Unless you have commitments in writing, this is not worth diddlysquat...
Click to expand...

That's why Hartford-New Britain, a market with a higher percentage of black residents than Boston, doesn't have an urban AC -- or anything really rhythmic other than a rap/R&B station targeted at, as BRNOut so charmingly put it, "greasy little rap wannabes from the suburbs." Advertisers don't think a purely urban, minority audience is worth throwing money at.
 
Re: not gonna happen...

WLYNgm said:
Sorry, BRNout. You have made alot of assumptions, without
FACTS to back them up. Even assuming there is as much
of an audience that you seem to think exists, there is a hole
in your assertions that you could drive a truck through:
which [size=10pt]advertisers[/size]
would pay good money to appeal to this audience???
Unless you have commitments in writing, this is not worth diddlysquat...
Click to expand...

This is not about you or execs like you who only care about the bottom line. It's about a station that served a community very well for decades being TAKEN OUT. Apparently in your world only black people listen to r&b and soul. ::)
 
Apparently in your world only black people listen to r&b and soul. Roll Eyes


I did not say anything like that. I merely asked which advertisers would
support the format, at least enough for the station to turn a profit.
And those advertisers would be...?
 
I think it is safe to say if the group that is leasing WILD wanted to be on 27/7/365 they could have come to WAZN where the GM would have sold them the entire inventory for a year for 450K, which is petty cash to the Chinese government.

Anyone have the Chinese programmers phone number? I'd like that commission!
 
Re: not gonna happen...

CTListener said:
WLYNgm said:
which [size=10pt]advertisers[/size]
would pay good money to appeal to this audience???
Unless you have commitments in writing, this is not worth diddlysquat...
Click to expand...

That's why Hartford-New Britain, a market with a higher percentage of black residents than Boston, doesn't have an urban AC -- or anything really rhythmic other than a rap/R&B station targeted at, as BRNOut so charmingly put it, "greasy little rap wannabes from the suburbs." Advertisers don't think a purely urban, minority audience is worth throwing money at.
Click to expand...



Ever think that Star 93.7 didn't work out because they weren't a real Urban station? They were more of a dance station.
 
Re: not gonna happen...

Jimmy128 said:
CTListener said:
WLYNgm said:
which [size=10pt]advertisers[/size]
would pay good money to appeal to this audience???
Unless you have commitments in writing, this is not worth diddlysquat...
Click to expand...

That's why Hartford-New Britain, a market with a higher percentage of black residents than Boston, doesn't have an urban AC -- or anything really rhythmic other than a rap/R&B station targeted at, as BRNOut so charmingly put it, "greasy little rap wannabes from the suburbs." Advertisers don't think a purely urban, minority audience is worth throwing money at.
Click to expand...



Ever think that Star 93.7 didn't work out because they weren't a real Urban station? They were more of a dance station.
Click to expand...
When they were on, they were a second choice other than W I L D, especially when W I L D went off at night, Star 93.7 was an alternative to W I L D.
 
I believe you, Lauro. But something needs to be done about the current state of radio. First of all, I think Entercom should have given WBOT more of a chance. Also, Somebody at Greater Media ought to see that WTKK would be better off going Urban. I don't get it, some cities have two or three variations of Urban.
 
We've beat this horse to death. Boston just doesn't have a large enough Black population to support an Urban station.
Cities like New Orleans, DC, and others with large Black populations can. I am kind of suprised that WILD or other AM never tried the "Touch" satellite format. They had nothing to lose, and it's very cheap.


Jimmy128 said:
WTKK would be better off going Urban. I don't get it, some cities have two or three variations of Urban.
Click to expand...
 
Of course, but nowhere near enough to make that format viable.
To the poster that mentioned 1150 trying Touch....that's the only time in the last 30+ years they broke a 1.0, and with zero promotion.

Jimmy128 said:
There are white people that listen to Urban. That idea about the "Touch" format makes sense.
Click to expand...
 
A 1 share and no expenses is a better bottom line than a 2.2 and a bunch of paychecks to write.

N1WVQ said:
So imagine how well they could've done with a live, local staff! WILD was getting a 2.2 then.
Click to expand...
 
Which leads us to the reason why radio is increasingly irrelevant: the financial bottom line as THE bottom line. With a local airstaff & fulltime signal, 1150 probably could've pulled a 3. Get out in the community & get some goodwill, you've got loyalty! Instead, they put on some satellite canned format, which is strictly bush-league smalltown radio. Unfortunately, more stations are doing that (whether it's satellite or voicetracked or something like Clear Channel's format lab). People are noticing. People talk about Matty, Howie, etc., not about Seacrest. Satellite formats are no better than an MP3 player. Radio's gotta be more than that.
 
While I agree in principle, no station or any other business should have to operate at a loss. Maybe sales managers should try to regain Radio's share of ad dollars with more innovative ideas...what does the industry have to lose?
 
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