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will CBS owned K-frog 95.1 FM in Colton change formats from Country to Sports?

3

36james

everyone in LA has completely ignored K-FROG 95.1 FM as a potential Sports station, the country format on KFRG has nosedived to seventh place overall, and is behind KGGI, KSGN, and KOLA. so will KFRG change formats from Country to Sports in the IE, i know they tried it in Victorville on the station they own which is 103.1 FM but it failed miserably, and its laughable cause the Victorville market is WAY smaller than the Inland Empire, so what do you think? when the PPM's get released this Tuesday and pjc1961 post them and KFRG keeps sliding, will they flip formats? any thoughts.
 
36james said:
everyone in LA has completely ignored K-FROG 95.1 FM as a potential Sports station, the country format on KFRG has nosedived to seventh place overall, and is behind KGGI, KSGN, and KOLA. so will KFRG change formats from Country to Sports in the IE, i know they tried it in Victorville on the station they own which is 103.1 FM but it failed miserably, and its laughable cause the Victorville market is WAY smaller than the Inland Empire, so what do you think? when the PPM's get released this Tuesday and pjc1961 post them and KFRG keeps sliding, will they flip formats? any thoughts.
Click to expand...

While the ratings are off in 25-54, KFRG was the market leader in 2011 en revenue, and billings grew over the year before, making it the third up year in a row in a declining market.

KFRG takes just under 25% of the total market revenue, and until that situation changes, there is going to be no blowing up of the format.
 
36james said:
...so will KFRG change formats from Country to Sports in the IE,
Click to expand...

I forgot to add... KFRG is licensed to San Bernardino, not Colton.
 
Hey thanks David, for the response, when I mentioned Colton, I was talking about the studio itself, which I have been to in person, as far as I know, its still across the street from the wal mart in colton, in newer offices. Unless they moved, again thanks for the comments :)
 
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