Based on the press releases, the website, and the HD2 feeds thereon; WCBS FM will not hit the 50's like Scott Shannon's True Oldies. However, it will probably be a lot different from the "classic hits" format of 97.1 here. Any chance one of the local struggling stations will give early and mid 60's music another look? If so, please don't consider doing so without locally produced programming with real air talent. I was up in Louisville a few weeks ago and heard WAKY FM. Loved what they played. Jocks still seemed to be a bit skittish about letting their hair down, but it seemed to have the makings of a station that will get a loyal, albeit a bit older, listener base. Just another rant from a geezer who remembers Tina Delgado, hoping for a resurrection of radio that appeals to me.
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Will WCBS FM's flip from Jack to a newer oldies format cause a Nashville flip?
- Thread starter barnaby_wilde
- Start date
S
scottwmro
Guest
barnaby_wilde said:
On AM, there is WQKR in Portland, 1270 AM. I talked to Lee Dorman and they are not up on full power yet, but hope to be before to long. WQKR is the type Oldies that the 50 Plus audience is looking for. Actually you will hear some Doo-Wop, Sixties Pop, mixed in with soft 70's and ealy 80's on WQKR. An engineering study show that WQKR's directional signal can boom into the Davidson County area. WQKR has a strong Oldies format and if your in Sumner County, you can hear them very well during the daytime.
This is why after 14 years of WMRO, Magic 1560 being Oldies, I switched the station to Hot AC. Actually the change over began in 2006, we did a split day part deal, where we were Oldies during the day and Hot AC at night. After talking to Lee Dorman at WQKR, I made the decision on March 28th, I took Magic 1560 Hot AC fulltime. Lots of folks 55 plus got mad at me, and I think one of the reasons is because it was close to the time 97.1 let Coyote and Cathy go. There were other reasons I switch the station to Hot AC.
WQKR, WHIN, & WMRO are really just local stations that serve Sumner County (not Davidson) so really, they should not count as being Nashville Radio Stations.
As for as Jack in Nashville is concerned, I believe it is becoming a wore out format, and South Central's Managment has made it lean more "Classic Rock" than Pop Hits, due to 2 competeing stations, in addition, there seems to be less audience intereaction with the format. I can't see it lasting much longer. What they will do with it, who knows. I just can't see Oldies 96.3 returning after what they did, but stranger things have happened.
Bill Barry had a chance to take WAMB 60's Oldies and that would have been a money maker for him with that 50 KW signal on 1200. I would have dumped all that old "creeky" stuff that Bob Stitch is playing, dump the talk shows (if they are not PAID programs) and put 50's and 60's Oldies on 1200.
Oh well, these are not my stations, and it's not my money that was sunk into them, so I have no reason to talk or be concerned. The only other station I enjoy in the market is V-102.5. Dean Warfield is doing a fantastic job in programming that station and it's the best that it's ever sounded, but that just my opinion.
I do think that Nashville needs a Hispanic FM. If you agree or not, this ethnic group is getting larger and larger and they do have money to burn.
Scott
barnaby_wilde said:
Boss Radio KHJ! Tina Delgado is alive!!!!!
I've been listening to WCBS streaming tonight. They are playing Fine Young Cannibals right now. (Followed by Boogie Nights by Heatwave). I think they are trying to change the image, but not give up getting a bit younger crowd. The real WCBS is dead and buried.
I miss the 50's music too and I had to give in and get an XM radio for that. It's a shame that we don't have a station that will throw something (just a little!) from the 50's now and then, but money talks. I don't see an oldies station coming back to Nashville :'(. Old is not cool and calling a station 'Oldies" is the $$ Kiss of Death. The Classic Hits format (like 97.1) is so stale. Jack is doing much better here than in NY and Scott is right about the tweaking they are doing to try to keep up the ratings. A station doing as well as 96.3 would be insane to flip. A station with a little less to lose like 97.1 or even 103.3 might benefit, but there are certainly no guarantees.
And Scott really nailed it with the Hispanic FM - I can't believe someone has not taken the plunge and let the money roll in. Maybe 103.3 can finally completely obilterate the history of the call letters 'WKDF' by flipping to Spanish!!! ;D
Scott --- FYI - Jack is less Classic Rock now than earlier this year. More 90's Hot AC/Rock and a smattering of 2000+
Cool Guy Bands (Coldplay, The Fray, even Gnarles Barkley.) The theory is: Let 97.1 steal their four listeners from WRQQ and pull it
down a point, keeping it safely away from WCJK key dems. Jack wants female listeners and is there to protect and, can I say this,
enhance women targeted advertisers. It's tighter and less across the board. Check the real numbers
lately? It ought to go? It's tired? It's not perfect by any means, but what else is kicking it's butt??? No one is doing
anything overly exciting. V-102.5 needs to be live until midnight. It's not a horrible station, just still a little lost
and disjointed sounding. I think the signal has sounded much better in the past few weeks. According to your
sky is falling theory for Jack's numbers, shouldn't Venus's staff be a little more worried about being out of a job???
Face it, you don't like that weird sounding Jack-FM. But, as sad as it is, lots of people have no taste and do!
Go back to all you guys tower/transmitter problems and heed your own words --- Sumner County ain't Nashville stations,
so most people don't have a clue the stations exist, much less care what they play. Portlands upgraded signal isn't
going to "Boom" into Nashville and make a difference. Not meant to be personnal at you. Just the truth, IMHO.
On the plus side --- I agree with you on the Hispanic side. 1-0-6-7.... $$$$$ Crumulus .... Nada El Braino
KDF going Hispanic is a thought. Maybe they could try bi-lingual Country....
Cool Guy Bands (Coldplay, The Fray, even Gnarles Barkley.) The theory is: Let 97.1 steal their four listeners from WRQQ and pull it
down a point, keeping it safely away from WCJK key dems. Jack wants female listeners and is there to protect and, can I say this,
enhance women targeted advertisers. It's tighter and less across the board. Check the real numbers
lately? It ought to go? It's tired? It's not perfect by any means, but what else is kicking it's butt??? No one is doing
anything overly exciting. V-102.5 needs to be live until midnight. It's not a horrible station, just still a little lost
and disjointed sounding. I think the signal has sounded much better in the past few weeks. According to your
sky is falling theory for Jack's numbers, shouldn't Venus's staff be a little more worried about being out of a job???
Face it, you don't like that weird sounding Jack-FM. But, as sad as it is, lots of people have no taste and do!
Go back to all you guys tower/transmitter problems and heed your own words --- Sumner County ain't Nashville stations,
so most people don't have a clue the stations exist, much less care what they play. Portlands upgraded signal isn't
going to "Boom" into Nashville and make a difference. Not meant to be personnal at you. Just the truth, IMHO.
On the plus side --- I agree with you on the Hispanic side. 1-0-6-7.... $$$$$ Crumulus .... Nada El Braino
KDF going Hispanic is a thought. Maybe they could try bi-lingual Country....
any more mentions of "Spanish" as a format will bring David Eduardo into this thread
("Spanish is a language...not a format). if DE arrives, he'll hijack the room, "enlightening"
us all (and pointing out just how much we poor hillbillies will never know)
be very, very quiet.
check out the LA or Miami boards for samples of the DE mystique
("Spanish is a language...not a format). if DE arrives, he'll hijack the room, "enlightening"
us all (and pointing out just how much we poor hillbillies will never know)
be very, very quiet.
check out the LA or Miami boards for samples of the DE mystique
S
scottwmro
Guest
romer979fm said:
Wait a minute Chris, I maybe more Hillybilly than you, I'm from the Sumner County (HA!)
S
scottwmro
Guest
romer979fm said:
Chris,
As of this writing, I have no clue who you are speaking of, due to I've not view these other boards due to have not interest there, but I can say this, if you haven't taken a good look around Murfreesboro Rd and Thompson Ln latley, your out of touch with life. That part of town has turned into "Litttle Mexico", and it's expanding into the suburbs & rural areas of this area!
You will see a hispanic formated station on FM here. When? It's a matter of time. One of the corporate groups will give in and it will be here. I won't sit here and predict what station will OR should do it. We have all been surprised by programmers and consultants in the past, so it's stuipd on my part to make such predictions.
I'm one of those types that have has a bad opinion of Arbitron. The real numbers and audience is out in the streets! The folks like you and I that DON'T get counted. Arbitron is all money and politics in my opinion, and I don't take thier ratings serious at all.
I was only referring to David Eduardo and format specifics:
I travel down M'boro Road/Thompson Lane several times a week, and my spanish
is getting much better (but "spanish" is not a format...it's a language)
Mi español continúa mejorando cada semana mientras que viajo camino de Murfreesboro alrededor
del carril de Thompson. Anillos de espuma de la falta Dunkin seguro ', tho.
I travel down M'boro Road/Thompson Lane several times a week, and my spanish
is getting much better (but "spanish" is not a format...it's a language)
Mi español continúa mejorando cada semana mientras que viajo camino de Murfreesboro alrededor
del carril de Thompson. Anillos de espuma de la falta Dunkin seguro ', tho.
it's just a friendly warning...something like "don't let the door hit ya"...
and as always...no smoking please
and as always...no smoking please
romer979fm said:
I promise I won’t tip D.E. off that you brought him [and Hispanic radio] up here on the relatively-casual Nashville board
My exchanges with him haven’t been related to ethnic radio – they usually concern the viability of stations programming “pre-modern music”. On that topic, he’s a poster-child apologist for the corporate status quo – and he just adores his numbers and Maximi$er PC! I can’t admit to putting up much of a debate with him on the fortunes of a station that hangs out exclusively in the late-50s to mid-60s, but [shocking as it may seem] he lightened-up a bit with me in a recent exchange regarding the direction of the reborn CBS-FM. I actually get the feeling that he “approves” despite his unwavering defense of “Jack-in-the-Jukebox”. Those who don’t approve [of CBS-FM]; their number, ferocity, and rationale seems a bit curious to me. They despise the NY Jack and are smart-enough to understand the math [of time and business]; yet they direct invective at a barely-born station that plays the hits [be-some by Bryan Adams and Journey] and caters to their romantic impression of past presentation style with jingles ‘n jocks.
The Nashville Jack appears to be younger-targeted than in most markets – so is the very-successful “Arch” in St. Louis [heavier 90s, a few well-scrutinized 00s, and even re-currents]. This remedies a major inconsistency that forces me to be a critic of that brand. My problem: its “Gen-X” attitude and presentation genre superimposed upon a playlist appealing to last-half-30 and 40-somethings. The Jack attitude [even jock-less] is fine given a bond with the appropriate hype-resistant demo. Just don’t throw Elton, The Doobies, and occasional Disco hits into that juke and present them with an MTV “Real World” complexion... That’s far from "REAL" to a 45-year-old who is at the top of the audience “bell curve” for Jack in many markets.
I don’t see a compelling reason for the Nashville Jack to leave its box at this point, so which station in your city would be much-like CBS-FM at present [or headed in that direction]? Also, since I’m out of the loop in your market and detect a vibe on your board that WKDF [103.3] has seen finer days... What are they currently doing, and what is the problem? I’m really clueless – and would like to come up to speed. I was a big fan back in the 80s and early-90s – even though the Boner Brothers had me laughing so hard in the car one morning on a visit that I almost drove off I-40 on that big hill heading down into town... There was just something gracefully-smarmy about waking up with a Boner on the Dick Broadcasting station 8)
S
scottwmro
Guest
hipporadio said:romer979fm said:
I promise I won’t tip D.E. off that you brought him [and Hispanic radio] up here on the relatively-casual Nashville board
My exchanges with him haven’t been related to ethnic radio – they usually concern the viability of stations programming “pre-modern music”. On that topic, he’s a poster-child apologist for the corporate status quo – and he just adores his numbers and Maximi$er PC! I can’t admit to putting up much of a debate with him on the fortunes of a station that hangs out exclusively in the late-50s to mid-60s, but [shocking as it may seem] he lightened-up a bit with me in a recent exchange regarding the direction of the reborn CBS-FM. I actually get the feeling that he “approves” despite his unwavering defense of “Jack-in-the-Jukebox”. Those who don’t approve [of CBS-FM]; their number, ferocity, and rationale seems a bit curious to me. They despise the NY Jack and are smart-enough to understand the math [of time and business]; yet they direct invective at a barely-born station that plays the hits [be-some by Bryan Adams and Journey] and caters to their romantic impression of past presentation style with jingles ‘n jocks.
The Nashville Jack appears to be younger-targeted than in most markets – so is the very-successful “Arch” in St. Louis [heavier 90s, a few well-scrutinized 00s, and even re-currents]. This remedies a major inconsistency that forces me to be a critic of that brand. My problem: its “Gen-X” attitude and presentation genre superimposed upon a playlist appealing to last-half-30 and 40-somethings. The Jack attitude [even jock-less] is fine given a bond with the appropriate hype-resistant demo. Just don’t throw Elton, The Doobies, and occasional Disco hits into that juke and present them with an MTV “Real World” complexion... That’s far from "REAL" to a 45-year-old who is at the top of the audience “bell curve” for Jack in many markets.
I don’t see a compelling reason for the Nashville Jack to leave its box at this point, so which station in your city would be much-like CBS-FM at present [or headed in that direction]? Also, since I’m out of the loop in your market and detect a vibe on your board that WKDF [103.3] has seen finer days... What are they currently doing, and what is the problem? I’m really clueless – and would like to come up to speed. I was a big fan back in the 80s and early-90s – even though the Boner Brothers had me laughing so hard in the car one morning on a visit that I almost drove off I-40 on that big hill heading down into town... There was just something gracefully-smarmy about waking up with a Boner on the Dick Broadcasting station 8)
Whew.....I'm not a programmer, I'm really an engineer, but with the commets this gentleman (with all due respect towards him) has made, my question is, are we getting too programmish? Radio Stations are businesses, and we're out to get that all mighty dollar. Make it simple, just do what it takes to bring in the doe.
scottwmro said:
Neither am I a “programmer” Scott – I’m a former sales-type and owner who appreciates well-presented radio. What I understand about programming has rubbed-off from several in that trade who are excited about radio and are very-good at their job. You may be correct about “getting TOO programmish” – that’s a professional version of the common cold which is often-easy to catch when you hang-around this business for awhile.
Agreed... My three observations could have been easier-stated:
[1] CBS-FM [IMHO] is back on the right track... I like their music format and live personality-driven presentation. I suspect you would also!
[2] “Jack” [in general – and outside Nashville] suffers with a serious inconsistency... They play songs targeted at a 40-year-old median, but present them with a Generation-X attitude that’s more relatable to a late-20s or 30-year-old. I [at nearly age-50] resent a station that gets in my face and brashly brags that they play what they want. Consider the typical listener’s common complaint about "WXXX radio" – “It doesn’t play what I like”.
[3] Jack in Nashville plays more music from the 90s and is younger in its appeal – bringing it more in-sync with its on-air attitude. “The Arch” in STL is similar, and both appear to be more-durable than Jacks in many other cities [Chicago, Indianapolis, and New York], thus I can’t imagine the Nashville Jack changing anytime in the very-near future. That brings us back to the topic “Who in Nashville might flip and do a CBS-FM approach with a [newer] oldies format?”
And what's with 'KDF these days?
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