With NASH as a national brand is WNSH a money maker regardless of ratings?

[Barry]

Nash has started running commercials for a Mercedes dealership.
Landing a sponsor that sells such a high end product seems like an understanding among at least one ad buyer that a significant amount of their listeners make a very decent living.
In fact, so far there have been few if any commercials on Nash for the kinds of questionable products that are common on many other local stations.

 

[ansky212]

The one ad that is really getting annoying is the one for "MyPillow.com". I believe that was also Nash's first advertisement and it still runs frequently today.

 

[davideduardo]

If the Southern outlets of this network do well, then it doesn't matter how good or bad New York does with WNSH so as long as the money comes in and profits happen. And yeah, I can easily see the rock network on 103.9.

Nash gives every appearance of being what is called an "Unwired Network" which is a bunch of stations that sell as a multi-market package. The concept goes back 50 to 60 years, and is simply a way of packaging for sales.

Or, Nash might be a hybrid... a few special shows done on a network basis, but essentially a group of country format stations that share a brand concept. Add them up, price them attractively, and sell into national network spot revenue channels.

This gives the group of stations access to national network dollars, national spot dollars and local revenue. Stations not part of a network, wired or unwired, don't have access to network dollars.

On the other hand, there aren't enough network dollars to sustain each station in the chain just with that revenue. It takes national agency spot, regional agency business and local direct and agency business to sustain a top tier station. And that means, for the most part, the stations, individually, have to be good... or at least adequate... ratings performers.

So, for all we know, WNSH could be 100% locally programmed and still be part of a Nash national unwired network.

It's been over half a century since "network" meant "a group of stations all carrying the same thing simultaneously".