The station was WEHR and its heart was in the right place but the owner Century Cable was, well a cable company. Century's crew of VP's with MBA's understood cable, but radio was beyond their scope. They were willing to purchase top of the line equipment but the once the station signed on the air, support ended. The promotion budget was zero as it was expected to immediately turn a profit. Beyond coffee mugs and a billboard or two nobody knew about the station. It never registered in any form with Arbitron.
It lasted for a short time then Century put 105.1 on life support. They didn't sign it off because it was felt the license would be worth more on the air than silent. For a year or so WEHR 105 was "The Flying Dutchman" of Louisville Radio, noting but music, jingles, liners, EBS test, and legal ID. An operator stayed at the station during posted business hours to comply with rules, a remote dialer notified for EBS and transmitter operation was automated with the control point in Owensboro.
There is much more to the incompetence Century (Cable) Communication was as a radio owner. I really need to write a book, it would be entertaining.