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WKNU 106.3 Brewton back in the hands of owners who sold it in late 2006

F

FreeAlabamaMedia

This change was first noted/noticed by the Tom Taylor Now newsletter: WKNU Radio Inc., operator of Brewton's "Coyote Country 106.3" had too much trouble making payments toward their original purchase agreement. The station (license, equipment, and property) now revert back to Ellington Radio, Inc.--the group who sold it in 2007.

https://licensing.fcc.gov/cdbs/CDBS...?appn=101764142&qnum=5120&copynum=1&exhcnum=1

The thing that stands out is the WKNU purchase price of $1.3 million in 2007...compared to Kyzer's 2017 purchase of the Radio Jackson stations for $500,000.
 
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The last local station I can remember being sold on the open market was 100kw Class C WABB 97.5 going from Dittman to EMF for $3 million about 5 years ago.

That sure does make $1.3 million for a Class A that doesn't even serve all of the poorest and most rural county in the Mobile-Pensacola market seem fishy. WKNU must have had the best equipment and some very valuable real estate tied up in the deal.
 
seedless said:
The last local station I can remember being sold on the open market was 100kw Class C WABB 97.5 going from Dittman to EMF for $3 million about 5 years ago.

That sure does make $1.3 million for a Class A that doesn't even serve all of the poorest and most rural county in the Mobile-Pensacola market seem fishy. WKNU must have had the best equipment and some very valuable real estate tied up in the deal.
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I'm not completely surprised at the cost difference in that time. A country station with the Crimson Tide football contract probably should have sold for that much in 2007. A lot has changed in radio since then, and that old sale price number just stood out.
 
A little off topic, but why don't any (many) 100kw FMs carry Bama or Auburn football anymore? I can't remember the last time I could listen to much of a game on the radio without Sirius/XM.
 
Wasn't there a huge radio bubble that burst, sending prices tumbling back to reality? That's probably what happened with WKNU.

By the way, has Alabama or Auburn football ever been on any 100 kW stations in the Mobile or Pensacola areas? As long as I can remember, Alabama's been on WZEW and no idea where Auburn is beyond WHEP.

The only 100 kW affiliates I know offhand for Tide football are WJOX (and 50 kW WJOX AM) in Birmingham and Z 98.5 in Tupelo. Auburn football was on WZRR, dunno if that continues now that it's WAPI's FM companion. And WLWI in Montgomery (and former 50 kW WMSP) carry them there.

I suppose with WBSR being taken over by the God Squad, Alabama football no longer has a home in Pensacola.
 
seedless said:
The last local station I can remember being sold on the open market was 100kw Class C WABB 97.5 going from Dittman to EMF for $3 million about 5 years ago.

That sure does make $1.3 million for a Class A that doesn't even serve all of the poorest and most rural county in the Mobile-Pensacola market seem fishy. WKNU must have had the best equipment and some very valuable real estate tied up in the deal.
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This was prior to the great economy crash and shift in ad competition. The still ended up paying about 350k according to my poor math skills :)
 
seedless said:
A little off topic, but why don't any (many) 100kw FMs carry Bama or Auburn football anymore? I can't remember the last time I could listen to much of a game on the radio without Sirius/XM.
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There really isn't that much money to be made. It just adds some revenue to the bottom line, but not enough to be a wow factor. Most still prefer to watch it on TV, and advertisers realize that. Plus they try to stick you with covering Basketball and baseball. No not, but hell no. Baseball on the radio is equivalent to listening to paint dry.

Most smaller stations do better with High school football.
 
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In Mobile, Bama and Auburn are on 92Zew and Talk 106.5, two of the smallest FM signals in Mobile.

No AM or FM carried Auburn in Pensacola last year. I think Bama was on ESPN Pensacola but that station shut down this year. FSU and Florida have always had a local AM (WCOA, WNRP or WEBY) carrying football and Troy State is on 100kw WAAZ Crestview-FWB-P'cola. Then there's LSU on WWL.

All affiliate lists available online have been wrong ever since the internet was invented.

I've never heard College baseball or basketball on the radio outside of the University's home market.

We have High School football on at least 6 local radio stations along with 2 Pensacola and 1 Mobile high school games on full power TV stations (WFGX, WFBD & WJTC).
 
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This for some reason reminded me of the oddest place I'd ever heard college football: I caught part of an Alabama game on WMFS-HD2 in Memphis. WMFS is a class A FM sports station, and had offloaded the Alabama gave to a subchannel that was not available on any translator. I don't know whether to be impressed or insulted.

Back when I lived in central Mississippi, the FM dial on Friday nights was almost 100% high school football. I think it was something like 40 signals all said and done carrying games that I could pick up when I traveled from Batesville to Grenada one Friday evening.
 
So why is it that these small town class A FM stations carry high school and college football but if you are downtown in a mid sized city... nothing?

Do the teams charge WKNU less for college games than they would charge a 100kw Mobile-Pensacola station or is it just easier to get a sponsor in Brewton?
 
seedless said:
So why is it that these small town class A FM stations carry high school and college football but if you are downtown in a mid sized city... nothing?

Do the teams charge WKNU less for college games than they would charge a 100kw Mobile-Pensacola station or is it just easier to get a sponsor in Brewton?
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High school and College is good revenue for small market stations. Some high schools charge. In most cases College is barter. The revenue sometimes is not justified in large markets.
 
tomservo said:
By the way, has Alabama or Auburn football ever been on any 100 kW stations in the Mobile or Pensacola areas? As long as I can remember, Alabama's been on WZEW and no idea where Auburn is beyond WHEP.

The only 100 kW affiliates I know offhand for Tide football are WJOX (and 50 kW WJOX AM) in Birmingham and Z 98.5 in Tupelo. Auburn football was on WZRR, dunno if that continues now that it's WAPI's FM companion. And WLWI in Montgomery (and former 50 kW WMSP) carry them there.
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Someone mentioned WKSJ airing the games, which sounds right. Also, I definitely remember oldies "Cool 107.3" WYCL (now Kiss FM WRGV) doing promos for it's channel having Tide football for one or two seasons. Maybe it was a Clear Channel/iHeartRadio agreement.
 
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