WLS Chicago To Air NASCAR Cup Series Beginning in 2023

[Y2kTheNewOldies]

WLS Chicago To Air NASCAR Cup Series Beginning Next Year.

Cumulus Media talk WLS Chicago inks a three-year deal with Motor Racing Network to air the NASCAR Cup Series beginning in 2023. The partnership comes as the city is set

www.insideradio.com

 

[Lester_the_NightFly]

They're still in what, 20-22 place?
Still wondering when they going to blow it up, especially since the Podcasters going to Radio has done so well.

 

[crainbebo]

Is this the first time a 50KW clear-channel AM has ever aired MRN or PRN NASCAR racing? 50KW FMs, of course, in Midwest and southern states, but a big AM?

 

[PTBoardOp94]

Is this the first time a 50KW clear-channel AM has ever aired MRN or PRN NASCAR racing? 50KW FMs, of course, in Midwest and southern states, but a big AM?

No, WSM has carried NASCAR racing in the (distant?) past. Keep in mind that NASCAR used to be a major feature on Gaylord's TNN in the 90s, so that company had significant history with the sport.

 

[kwthom]

A radio outlet for the area was certainly needed, since the only audible play-by-play that a person in the stands can hear during the event is one pumped into your headphones.

 

[ThePowerCow]

At the two tracks I've been, there was an LPDM carrying the MRN/PRN feed. Need more than that at the Chicago race.

 

[JeremyAndrews]

People are really passionate about NASCAR. Rockford's affiliate WLUV is now owned by VCY, so this will fill the void out there.

 

[secondchoice]

This could be a good revenue and audience generator. Use to be a "blue collar Southern thing" but they have become more geographically diversified in the last 20 years. Some of the sponsorships have come from "internet" companies which are not considered "blue collar" like Earth Water sold by Amazon*. Here is NASCAR's official list:

https://www.nascar.com/officialpartners/

*EarthWater Exclusively Sold on Amazon Joins BK Racing Team as the Official Bottled Water for the 2018 NASCAR Season.