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WLS Overnights with Yvonne Daniels and Old Style Beer

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pqgeorge

Courtesy of Dale Patterson's Rock Radio scrapbook ( http://rockradioscrapbook.ca ), I found this very familiar sound heard EVERY NIGHT during Yvonne Daniels show on WLS. It's the sound of those Heilmann's Old Style Beer commercials. That distinctive horn section jingle always made it through even on the worst nights for reception. It still gives me chills hearing that sound some 30 years later. I have yet to taste Old Style Beer (being from the Boston area). I will be stopping through O'Hare on my way to Anaheim, CA. Do they make Old Style? If so, I plan to have one in honor of WLS, the late Yvonne Daniels and the late Ed Binns (the voice-over artist who did the narratives for the commercials). "Pure brewed, double-brewed Old Style Beer, from God's Country!"

http://www.geocities.com/k1xrb/oldstyle.mp3

Cheers!
 
Something else I discovered at The Rock Radio Scrapbook that was a WLS memory in a roundabout way was a montage from the last hour of WABC as a top 40 station. This was produced by WLS and I can remember it being used every New Year's Eve at midnight, and the hits from the previous year were added (With WLS bumpers instead of WABC), and I'd assume it was used every year until WLS changed formats.

Here's the link: http://rockradioscrapbook.ca/wabc-montage.ram Is the WLS version available anywhere? Thanks!
 
Sorry - though I liked their commercials - I never liked Old Style. Had a tutti-fruitti sweet taste that made me think someone put bubble gum flavor in it.

I preferred PBR till I discovered Guinness.

But I still remember Larry Lujack reading the live spot saying "pure brewed in (pause - the continuing with the voice deeper than whale s*** exclamation) GOD'S COUNTRY.

That just always cracked me up.

It's amazing what used to pass for amusement back in the day...
 
Old Style is sold way the heck out in Oregon? Interesting, I live significantly closer to Chicago (in northwest Ohio) and have never seen it sold around here.

To me the stuff tastes like transmission fluid anyway (I like PBR much better), but it's been marketed so well through the decades as a tie-in with other Chicago institutions like the Cubs and WLS that it has quite a following in Chicagoland.
 
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