I get the feeling that everyone who posts here is about my parents' age. In other words, WELL beyond any salable, advertisable demographic. I hit the big 5-0 on my next birthday, and I thought *I* was old!
Everyone here seems so impressed that you scored the WMAK call letters, but as someone posted earlier here, the original WMAK supposedly barely got past the county line. So I am not sure what impact "WMAK" will have way out there in the woods. Co-opting someone else's "brand" is also not particularly impressive with me. Everyone here (except me) is apparently in their 80s, and has lived here all their lives. So they remember the original WMAK like it was yesterday. I would be old enough to remember the original WMAK, but I am a transplant from west Tennessee. Maybe they are impressed that you scored "heritage" calls, but unless they live in Linden (or listen online), it really won't matter all that much. I am not even sure that Oldies 96.3 (who also co-opted those calls after they got Coyote McCloud) got out that far. But WMAK has not been used in Nashville since 1978 or so (Oldies 96.3 does not count), so you are basically targeting Linden residents who used to live in Nashville back in the '70s. I would not want to be trying to launch an AM station in a rural area in 2013.
I have a cousin who lives in Linden these days (and has for years), but I don't know what (if anything) she listens to these days. But I know that she lived in Dyersburg back in the '70s.
I am sure that the music sounds great, but even I can't bring myself to listen to AM radio for very long anymore. My parents still do, but that is MY generation's music that you are playing. (They would probably like Hank-FM better!)
Buy a couple of billboards along I-40 to promote Hank-FM (one going each way) and one each direction to promote the AM station, if the signal gets out that far.