WMYI Commerical says gas will rise to 6.00-7.00 a gallon this year!!!!!!!

[Goodtimesandgreatoldies]

Gas prices are actually going down. However, a new Kia of Anderson car ad on WMYI states that gas will be between 7.00-8.00 dollars a gallon by the end of the year. Where did they get this info? How can they legally say this? Erik Rogers was the voice of this ad. I am shocked!!!!!!!!!!!

 

[upstate29651]

Scare tactics to make people want to buy a Kia. I think the prospect of buying a Kia with $2.00/gal for gas is just as scary, but that's just me.

G

 

[Goodtimesandgreatoldies]

I agree!!!!!!!! I think that this marks a personal lowpoint in the career of Erik Rogers (son of longtime Upstate Rdaio Guru Ken Rogers). I have always been a big fan of Erik. I remember him when he started out in 1990 at WFBC-FM when it was Oldies B 93.7. Erik started out overnights and worked himself up to the afternoon drive show. I also recall the 70`s Oldies show that he synicated for many years called "the third decade of Rock and Roll". He later took his co-hot Spanky Jim Miller to WBFM 98.1 in Seneca where they helped out with the Oldies format. I believe that he has been at WMYI-FM MY 102.5 since 1996 where he hosted "The 70`s at Night" before Deliaha was picked up in 1997. I know that he does ALOT of commericals. I really think that now he is WAY over used!!!!!!!!!! I now hear him doing commericals for about 30 other car lots!!!!!!! I can somewhat understand them using him so much because he is good at his craft. However, when I heard him make the comment on the Kia of Anderson commerical this morning that "the price of gas is going to rise to between $6.00-$7.00 a gallon before the end of the summer", I lost alot of respect for him. Why would he make this STUPID comment? Gas is actually going down! It has gone down about 12 cents a gallon in Anderson in the past few days. I was listening to Erik doing the Sundat afternoon 70`s Oldies show yesterday. He seems to now only speak in small soundbites which are not very interesting at all. This is far from the uplifting educated D.J. that I remember from WFBC/WBFM. Clear Channel should pull those Kia ads A.S.A.P. before WMYI becomes a laughing stock!

 

[freqdev]

I agree!!!!!!!! I think that this marks a personal lowpoint in the career of Erik Rogers (son of longtime Upstate Rdaio Guru Ken Rogers). I have always been a big fan of Erik. I remember him when he started out in 1990 at WFBC-FM when it was Oldies B 93.7. Erik started out overnights and worked himself up to the afternoon drive show. I also recall the 70`s Oldies show that he synicated for many years called "the third decade of Rock and Roll". He later took his co-hot Spanky Jim Miller to WBFM 98.1 in Seneca where they helped out with the Oldies format. I believe that he has been at WMYI-FM MY 102.5 since 1996 where he hosted "The 70`s at Night" before Deliaha was picked up in 1997. I know that he does ALOT of commericals. I really think that now he is WAY over used!!!!!!!!!! I now hear him doing commericals for about 30 other car lots!!!!!!! I can somewhat understand them using him so much because he is good at his craft. However, when I heard him make the comment on the Kia of Anderson commerical this morning that "the price of gas is going to rise to between $6.00-$7.00 a gallon before the end of the summer", I lost alot of respect for him. Why would he make this STUPID comment? Gas is actually going down! It has gone down about 12 cents a gallon in Anderson in the past few days. I was listening to Erik doing the Sundat afternoon 70`s Oldies show yesterday. He seems to now only speak in small soundbites which are not very interesting at all. This is far from the uplifting educated D.J. that I remember from WFBC/WBFM. Clear Channel should pull those Kia ads A.S.A.P. before WMYI becomes a laughing stock!

Besides sounding like a stalker, you need to take Radio 101. The copy for Kia is most likely written by the advertising agency for Kia and not by Eric or anyone at WMYI. Eric is just the voice on the commercial and is not endorsing the business. You are correct that Eric is good at his craft and that is why he is in demand.

 

[Goodtimesandgreatoldies]

So, you are saying that WMYI will air something crazy like this for the right $$$$$$? You didn`t address the point that Erik is being way over used by Cheap Channel and WMYI. At what point does the public tune out listening to the same voice that advertises about 30 car dealerships. And yes, I know radio 101. A good radio station will write their own ads and not just read copy. You must admit that saying that gas will rise to $7.00 a gallon before the end of the summer sounds like a scare tactic. Is WMYI really huring for money so bad that they don`t have any office staff to write ads or read news on the Morning show? Is this station about to be all automated?

 

[freqdev]

The same commercial is running on the Entercom and Cox stations. Blame the agency or the advertiser, not the station It has nothing to do with hurting for $$$ as you say. We remember you from another board with the same factless rants.

 

[Ssummers]

However, when I heard him make the comment on the Kia of Anderson commerical this morning that "the price of gas is going to rise to between $6.00-$7.00 a gallon before the end of the summer", I lost alot of respect for him. Why would he make this STUPID comment? Gas is actually going down! It has gone down about 12 cents a gallon in Anderson in the past few days.....This is far from the uplifting educated D.J. that I remember from WFBC/WBFM. Clear Channel should pull those Kia ads A.S.A.P. before WMYI becomes a laughing stock!

Hey, this is somewhat off topic, and I hate to be the one to break the news to you, but, for the most part, gone are the days of a radio announcer/DJ/personality taking a moral stand(or any kind of stand, for that matter) on product advertisement in the current corporate environment....an environment that espouses a "my way or the highway" philosophy. As an aside, I 'boldfaced' the above quote to highlight what looks like a plea from you to Clear Channel(the fox) to rectify the product advertisement wording(the henhouse) that serves to generate revenue(the hens and the eggs) for Clear Channel(again, the fox). You don't seriously think CC is concerned, do you? As long as the money is green, counted in American dollars and going in their wallet instead of out of it, I'm thinking that they'd just as soon snooze on this one.


PS...freqdev, I'm still laughing at the "stalker" line(no offense goodtimes).
Guru, same thing goes for the Kia at $2.00/gal comment. That's funny stuff.

 

[Goodtimesandgreatoldies]

I will say this. Right is right and wrong is wrong. If $$$$$ rules and therefore, anything (regardless of content) can be put on the air, then something is very wrong. Yes, money is important, but this case is an example of a liner from a commerical that makes the radio station look stupid for airing it. Where did they get the idea that gasoline will be $7.00 a gallon by the end of the summer? It is actually going DOWN! I saw it for $3.58 today. Local media outlets DO have a very large obligation to filter content that may go on the air. I don`t buy this cheap garbage that $$$$$$ rules and nobody in charge has the bal&s to do anything about it. I know of local programmers who have been in the buisness for many years, and they would NEVER allow this kind of stuff to air. Do we have $$$$$ motivated corporate radio stations. Yes, we do. But, look at the decline of their product in many cases. Some of these radio station (like WMYI) were robust and full of energy, talent and money 10 or so years ago. Many of these stations (like WMYI again) have been stripped of most talent (on-air and off) and in some cases only have 1 or 2 local d.j.`s. Stations like this will continue to decline if nothing is done. this morning, nobody read the news on WMYI. Bill and Sue were off and the show sounded like crap, in my opinion. New young talent won`t have the outlets to develop their crafts. I don`t see how anybody can say that this is good for radio. If we use the logic of the previous poster here, anything goes, if the price is right. Yea, it might if you are "dealing under the table". But time has a way of catching up with this type of behavior and costing someone their job who behaves like this.

 

[Ssummers]

I will say this. Right is right and wrong is wrong. If $$$$$ rules and therefore, anything (regardless of content) can be put on the air, then something is very wrong. Yes, money is important, but this case is an example of a liner from a commerical that makes the radio station look stupid for airing it. Where did they get the idea that gasoline will be $7.00 a gallon by the end of the summer? It is actually going DOWN! I saw it for $3.58 today. Local media outlets DO have a very large obligation to filter content that may go on the air. I don`t buy this cheap garbage that $$$$$$ rules and nobody in charge has the bal&s to do anything about it. I know of local programmers who have been in the buisness for many years, and they would NEVER allow this kind of stuff to air. Do we have $$$$$ motivated corporate radio stations. Yes, we do. But, look at the decline of their product in many cases. Some of these radio station (like WMYI) were robust and full of energy, talent and money 10 or so years ago. Many of these stations (like WMYI again) have been stripped of most talent (on-air and off) and in some cases only have 1 or 2 local d.j.`s. Stations like this will continue to decline if nothing is done. this morning, nobody read the news on WMYI. Bill and Sue were off and the show sounded like crap, in my opinion. New young talent won`t have the outlets to develop their crafts. I don`t see how anybody can say that this is good for radio. If we use the logic of the previous poster here, anything goes, if the price is right. Yea, it might if you are "dealing under the table". But time has a way of catching up with this type of behavior and costing someone their job who behaves like this.

Where have you been, man? This has been going on ever since Christ was a corporal. And tell me this, how is an ad saying the price of a gallon of gas is going to reach 6 or 7 dollars any different or less egregious than the government saying we aren't in a recession. At least in advertising, it's "Let the buyer beware". Besides, saying the price of gas is going to vault to 6 or 7 dollars a gallon is no different than saying it'll drop to 2.50 a gallon except for the fact that the price is going in the wrong direction as far as we are concerned. Ask someone from BP or Exxon/Mobile in an unguarded moment and they'll give you a diametrically opposed answer. Is it a scare tactic on the part of the advertiser? Probably. Are they misrepresenting themselves? Not yet. No way to say until Christmas. No way to say it'll be higher or lower until the time arrives. They aren't lying, so they aren't doing anything untoward. They're just projecting. Nothing illegal or ethically corrupt with that. If you want to get your ass up on your shoulders about corporate greed, you could find a lot more convenient avenues than the one you're currently taking. You almost took a popular issue when you started up about corporations stripping themselves of talent to save money and about the talents of tomorrow not having a playground to learn on.

I know you've said you went to Coastal back in the 80s and that you listened to Wave 104. I have no problem with that, even tho I worked at KZQ. But, what I do want to know, though, is this...have you ever worked, or do you currently work in broadcasting? Because until you do, I'm not sure you have a qualified feel for the suitability or unsuitability of product advertisement content insofar as it pertains to the ethical standards of the station (or stations) it is broadcast on.

Now try to dial it back a bit. It's radio, and it's a business. That's why they call it the radio business.

 

[dfw3]

It is a commercial, so take it for what it is worth. But don't be so eager to believe this recent drop in Gas prices is a sign of better times. Oil is traded on the open market. Gas could easily reach $6 a gallon by year's end. But even if it doesn't, more fuel efficient cars is what we all need to be driving. I think KIA and this guy might have the last laugh on this one.

 

[freqdev]

I will say this. Right is right and wrong is wrong. If $$$$$ rules and therefore, anything (regardless of content) can be put on the air, then something is very wrong. Yes, money is important, but this case is an example of a liner from a commerical that makes the radio station look stupid for airing it. Where did they get the idea that gasoline will be $7.00 a gallon by the end of the summer? It is actually going DOWN! I saw it for $3.58 today. Local media outlets DO have a very large obligation to filter content that may go on the air. I don`t buy this cheap garbage that $$$$$$ rules and nobody in charge has the bal&s to do anything about it. I know of local programmers who have been in the buisness for many years, and they would NEVER allow this kind of stuff to air. Do we have $$$$$ motivated corporate radio stations. Yes, we do. But, look at the decline of their product in many cases. Some of these radio station (like WMYI) were robust and full of energy, talent and money 10 or so years ago. Many of these stations (like WMYI again) have been stripped of most talent (on-air and off) and in some cases only have 1 or 2 local d.j.`s. Stations like this will continue to decline if nothing is done. this morning, nobody read the news on WMYI. Bill and Sue were off and the show sounded like crap, in my opinion. New young talent won`t have the outlets to develop their crafts. I don`t see how anybody can say that this is good for radio. If we use the logic of the previous poster here, anything goes, if the price is right. Yea, it might if you are "dealing under the table". But time has a way of catching up with this type of behavior and costing someone their job who behaves like this.

Goodtimes, I am sure that you are a decent person who obviously holds a passion for radio. You've been a member here for 10 days and already have well over 100 posts. That's impressive. You have a pretty accurate knowledge of Upstate radio personalities and where they have worked. Now, I have to join Scott and other saying you need to dial it down a notch or two. I can help you. Since Bill and Sue were off and nobody read the news and you thought the show sounded like crap, I would suggest sampling another station or going for a long walk. Logging over 100 posts in 10 days here is not going to change WMYI or stations owned by corporations which most of them are.

I agree with dfw3, the Kia guy might get the last laugh. It doesn't seem to bother you that the oil companies are reporting record profits every quarter while screwing us at the pump. It also doesn't seem to bother you that these same oil companies spend millions in marketing as well. These are corporations. However, let WMYI who is corporately owned run a Kia spot that is stupid in your opinion, the station is going to hell and Bill and Sue are off and no one is reading the news and the music Lizz was playing wasn't good, and, and ,and, and

Goodtimes, this site is a little different than the one where you used to post the same rants about WMYI and how every broadcaster is a loser if they don't play Oldies. Eventually, your posts will be ignored.

We will all remember you when gas approaches 6 dollars a gallon.

 

[Lhsh]

Amen brother. I hate to say it but just about every radio station around is corporately owned and there is nothing we can do about it and their advertising is the same way. If you don't like what you are hearing, then buy and XM receiver and leave the rest of us alone.

 

[Z-100]

Plenty of good streaming stations too. Check this out: http://www.roku.com/products_soundbridge_internet.php

 

[dfw3]

Amen brother. I hate to say it but just about every radio station around is corporately owned and there is nothing we can do about it and their advertising is the same way. If you don't like what you are hearing, then buy and XM receiver and leave the rest of us alone.

XM is great. So is Sirius. And now they are getting together. But please remember, if you live in the midlands area that we may have a LOCALLY OWNED talk station up and runing very soon. I hope to find the good business owners of the midlands market supportive.

 

[upstate29651]

Amen brother. I hate to say it but just about every radio station around is corporately owned and there is nothing we can do about it and their advertising is the same way. If you don't like what you are hearing, then buy and XM receiver and leave the rest of us alone.

XM is great. So is Sirius. And now they are getting together. But please remember, if you live in the midlands area that we may have a LOCALLY OWNED talk station up and runing very soon. I hope to find the good business owners of the midlands market supportive.

Will YOU run ads for car dealers touting $6/gal gas? THAT'S what we wanna know!

G

 

[Goodtimesandgreatoldies]

I must comment on a previous post here by the gentleman who called my service to radio in question. I have been in radio for over 40 years. I have worked for small mom and pop operations and for the big corporate giants. I am proud to call alot of folks in the buisness my friends. There is not too much in radio that I have not done. Also, for the record I have not posted on another board about WMYI nor have I got mad at stations that don`t carry the oldies format. There are alot of formats that I enjoy. I would wish in the future that we would not name call on the board and try to make someone out to be someone else. I am active on the boards and proud of it. I travel to many different markets as part of my job and I know what is going on in them. To judge me by the number of posts is just silly and stupid. It is my right to argue that radio stations should have high standards. I do not buy the fact that we should just "shut up" and allow and not question corporate radio. These companies vary in size. Yes, giants like Clear Channel and CBS radio are huge, but alot of the other ones are much smaller. I do find the WMYI commerical in poor taste and judgement. The actual commerical says that gas will rise to $7.00 before the end of the SUMMER! Well, we have about another month to go. Come now, does anyone think that this is a logiacl assumption? Car dealer ads already sound cheesy enough. The most effective ads are going to be the ones that are aimed and making the listeners feel that their dealership has something better and different to offer, not just the same old high pressure games that most people hate.

 

[Ssummers]

I must comment on a previous post here by the gentleman who called my service to radio in question. I have been in radio for over 40 years.

You'll excuse my oversight on this since you said the following in another post:"I went to and graduated from USC Coastal Carolina College in 1991. I moved near Conway in 1987 to go to school." Now, I know I committed the cardinal sin of "assuming", and I will accept the subsequent hand slap. However, I still stand by my earlier post. No crime has been committed...whether he said "by the end of the year" or "by the end of the summer", the fact remains that it is a projection of what the price will be, not necessarily what it will be. It's not like saying a car has 20,000 miles on it and then you see it has 120,000 miles on it. THAT would be a lie. But if someone said that that same car will have 200,000 miles on it by the end of the summer, is that a lie just because it's unrealistic? Not at all. It is a projection. Also, you can exercise your so-called right(?) to argue that "radio should have high standards" all you want to, but it won't change the fact that as long as they are making money, the radio corporations will turn a blind eye to that argument.

I do not buy the fact that we should just "shut up" and allow and not question corporate radio. These companies vary in size. Yes, giants like Clear Channel and CBS radio are huge, but alot of the other ones are much smaller.

Super! Then, instead of "buying" that line of thought, then "buy" the company stock and change things. I still question your ability to adequately judge the product advertisement content to the extent that you know what is best for the respective broadcast entity in the long run. No offense, but you convey a sweetly innocent "Oh WOW!" mindset in your posts that belie what you say your experience, in fact, is. Advice? Collect all the evidence supporting your opinions, record as much of the offensive information as you can. Organize it, learn it and present it to the FCC. You probably won't get too far, but you will get light years further that you will on this board.

Now, anybody got a problem with me saying that GoodTimes will have 100,000 posts by the end of the summer?

...didn't think so.

(PS...I know it's probably a typo, but it's a constantly repeating typo and it's driving me NUTS! It's spelled "commercial", not "commerical".)

 

[Goodtimesandgreatoldies]

Well, Scott you are certainly entitled to your opinion. It is interesting that you have talked about working at WKZQ back in the 1980`s. I was always fond of KZQ and really enjoyed an early morning Sunday Morning show that was done by a guy on there named Scrabough?? Is that the correct spelling??? He played great classic rock and roll off of the original records! You could hear it when the needle would hit a scratch. One could make the case that WKZQ was much better when it was loaclly owned. Scott, are you still at WKZQ? I had an old friend named Darren who worked at WKZQ back on the 1990`s. Did you know him? What ever happened to him? He was a Coastal Carolina product also. As far as making the case with the FCC, it could be made. However, my point is that as broadcasters, good taste must be used. Think about the old days at WKZQ. I know the old local owners were tight about what aired. Do you think that they would have aired such ads? I recall some Purple Gator Nightclub ads being pulled from WKZQ in about 1990, because the management didn`t like the "Thong" contest ads? Do you remember that? Or the "Getlaidiam" Drinks ads from the Pallidium Nightclub that were also pulled?

 

[Goodtimesandgreatoldies]

By the way, I was a 20 year radio vet when I decided to go back to college at Coastal in the 1980`s. I had originally gone to Anderson College at worked at WAIM/WCAC which was owned by Anderson-Indpendent founder Wilton E. Hall. So yes, I have been around and have earned the privilage to criticize 7.00 a gallon car ads.

 

[Ssummers]

Well, Scott you are certainly entitled to your opinion. It is interesting that you have talked about working at WKZQ back in the 1980`s. I was always fond of KZQ and really enjoyed an early morning Sunday Morning show that was done by a guy on there named Scrabough?? Is that the correct spelling??? He played great classic rock and roll off of the original records! You could hear it when the needle would hit a scratch. One could make the case that WKZQ was much better when it was loaclly owned. Scott, are you still at WKZQ? I had an old friend named Darren who worked at WKZQ back on the 1990`s. Did you know him? What ever happened to him? He was a Coastal Carolina product also. As far as making the case with the FCC, it could be made. However, my point is that as broadcasters, good taste must be used. Think about the old days at WKZQ. I know the old local owners were tight about what aired. Do you think that they would have aired such ads? I recall some Purple Gator Nightclub ads being pulled from WKZQ in about 1990, because the management didn`t like the "Thong" contest ads? Do you remember that? Or the "Getlaidiam" Drinks ads from the Pallidium Nightclub that were also pulled?

You are referring to Bob Scarborough who did that Sunday morning show. I don't work at KZQ anymore...not since 1988, but once you work there, it's like a fraternity or being Airborne in the Army...once you work there, you're always a member of the "Q" Crew. At least that's what it's like for jocks that worked there prior to 1989. I've only met a few of the jocks that worked there after the switch back to rock. For the most part, there's not the same "fraternity" type feel to it anymore. When I was the OM at WNOK, I hired a guy named Sculley Muldune that used to work at KZQ for that guy Darren that you mentioned. Sculley always said Darren was a good guy, but I never met him. I talked to a female jock named Summer once. Not impressed...very bitter self-centered girl, but she ended up in LA, so she got what she wanted...I think she got let go awhile back, too. The "Q" staff, after it switched to rock, never impressed me with much pride at having worked at a legendary station like WKZQ. And let's not forget, it is a legendary station and has earned every bit of the heritage it should be enjoying today.

Now, when you ask me, "Think about the old days at WKZQ. I know the old local owners were tight about what aired. Do you think that they would have aired such ads?" I have to say, "of course". Not only would they, but they did. Of course, I'm talking about leading ads like the one you have been so passionate about...the ones that seem to misrepresent themselves but don't actually lie. You mention the "thong" contest spots and the Getlaidiam drink spots, but that isn't the same as the "gasoline is gonna be 7 bucks" spot. We never got in the gutter, at least not while I was there. But we did run spots similar to the "gas" spot. Projecting the future in a spot isn't illegal.