• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Wonder why I seem to dislike a lot of broadcasters

Good discussion, guys.

My initial point is it is pretty disgusting for a media outlet to take 100% of the proceeds of a "charitable event" in payment for advertising.

Whopper, it is not a commercial/non-commercial thing. In fact, if it can be argued that a broadcaster that is deriving a profit from the public airwaves has a greater responsibility to unpaid public service than a noncommercial outlet.

As for "exclusive" event sponsorships. It sure ain't public service when all you are doing is expecting something directly in return. Second, contractually requiring the charity group to only use your station only benefits the station. Example: this Fall, there was a large community event which required thousands of volunteers. As the week of the event approached, they were still short a couple hundred people and needed to reach more folks. I volunteered our airtime to help recruit additional folks because this is something we do probably better than any other station. The radio sponsor of the event objected because they had the exclusive.

Tell me how that benefits the greater good.
 
it is not uncommon for radio stations to promote worthwhile causes and make money while doing it. they sell sponsorships. could be t-shirts, a tote board, matching hours. if a station has an exclusive on a fundraiser no matter who it is sponsoring something through that station is the only way they can brand themselves with that cause. yes, you have to pay for that. if i were the station who had the exclusive on an event even if the event were short on volunteers i would not be happy if another station promoted it and tried to take some credit. who's to say that the sales manager of that station wouldn't approach clients with event sponsorships and let them know that if it weren't for them the event wouldn't have been successful. herb tarlek would be the first to snake an account.

and why shouldn't radio take money from charities especially when they spend money in the other mediums. do you think tv donates all those hours to jerry lewis? radio is at it's best when we are helping organizations who have worthwhile efforts with no advertising budget. that is truly serving the public
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom