johnny cash, was blackballed by radio starting in the 80's. this caused his longtime record company, columbia to eventually release him. the cause and effect of lack of airplay by major markets, cause lack of hits, lack of sales, due to unfamiliarity of new singles by the listening masses, hence record label firing. there is not one current country artist on the charts, who can measure up to johnny cash, or who will create the legend status johnny has. most will be forgotten in a few years. it is all about marketing, and rotation, and knowing the right people. if taylor swift did not get major market radio rotation, she would not be known, or have many sales either. but, radio jumped at it being they all program new chart music, and the rest is history. if major market country radio jumped at a newly discovered j.cash song as a single (ie:"bull rider"), and gave it spins, and pre sell, it would create sales, and radio buzz, just like little miss sex appeal! but, fact is there is no push, er lobbying by record companies, and influential marketing people to do this. current music radio is nothing more than prostituting for the pimp record companies, and giving their new product spins, which creates sales, due to familiarity of product. nothing wrong with this, as its been this way forever. but, when its the only reason to play stuff, a lot falls by the wayside.
the classic country stations that survive, are mostly on AM, and low budget, no promotion at best. most are also poorly programmed with the same predictable song playlist, that may have worked when the songs were new, and for a different generation, but have long been burned out. ie: "rose garden","stand by your man", he stopped loving her..". what current country pre 30 year old is gonna listen to that....? yet, if one checks the charts of the past few decades, one may find some cool stuff that may work for the new generation, alongside the toby kieth, and taylor swift stuff...