Now that Smercomish is leaving am 1210, this would be the perfect time for WPHT AM 1210 TO change format and become WOGL AM, The station for the oldies of the 50's and 60's. Since WOGL FM is playing the 70's and 80's sound, why not have am 1210 play the 50's and 60's oldies and become WOGL AM. AM 1210 should go back to an oldies music direction, and maybe mix some singers and standards with the oldies. Why not. They don't seem to be making it with talk. As a talk station they are dying. So, why not go back to Oldies music. Why not give it a try. What have they got to lose? They really don't have much going for them right now.
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WPHT SHOULD GO 50'S AND 60'S OLDIES AND BECOME WOGL AM
- Thread starter towernews
- Start date
c'mon man. you really think CBS is gonna do that?
dont get me wrong, I'd love it, and the AM Stereo too.
Okay so since we're talkin 50's-60's Oldies, does anyone have the numbers for WPEN when they were "Real Oldies?" 1210 has a better signal. If they did go Oldies (which i doubt), would the more powerful signal help in ratings? corse, i'm also thinking if they can't sell to advertisers, then there's no reason why they would try this format. has CBS ever tried 50's-60's Oldies in other markits? If so, are the numbers any good? has the stationn been able to get advertisers?
dont get me wrong, I'd love it, and the AM Stereo too.
Okay so since we're talkin 50's-60's Oldies, does anyone have the numbers for WPEN when they were "Real Oldies?" 1210 has a better signal. If they did go Oldies (which i doubt), would the more powerful signal help in ratings? corse, i'm also thinking if they can't sell to advertisers, then there's no reason why they would try this format. has CBS ever tried 50's-60's Oldies in other markits? If so, are the numbers any good? has the stationn been able to get advertisers?
Don't forget, 1210 was 'graffiti-gold' from 1990 until about 1993 or so; and the calls were WOGL and their handle was "Oldies 1210"! Good listening! I had a radical idea of putting together an oldies format blending 'graffiti-gold', R&B oldies; mix in a little 'surf' music along with some 'Carolina Beach' music.
Face the truth, borrowing a major miracle, this ain't gonna happen! Don't get me wrong, I'd like to see something like that or something similar happen, but I can't see it; not with the state of radio today.
Face the truth, borrowing a major miracle, this ain't gonna happen! Don't get me wrong, I'd like to see something like that or something similar happen, but I can't see it; not with the state of radio today.
And who would want to listen to music on AM, with the noise floors being what they are these days? You've got noise from power lines, computers, flat-screen TV's, the switching power supplies that now power LED traffic lights, just for starters. Don't forget noise from care electrical systems, too. Nice idea, but it's the electronic version of the old saying, "The road to Hell is paved with good intentions.".
50s and 60s oldies? Are you kidding? They already did that more than 20 years ago and the demos weren't great THEN.
I will agree that the station is running out of options, but a music format is off the table. The sports talk format is already crowded and IQ has locked up the right-wing talk superstars, so what's left? I dunno. Their best bet, IMHO, is to keep doing what they're doing but with more LOCAL engagement. Every time their daytime hosts delve into national politics they sound like second-rate imitators of the national hosts.
I will agree that the station is running out of options, but a music format is off the table. The sports talk format is already crowded and IQ has locked up the right-wing talk superstars, so what's left? I dunno. Their best bet, IMHO, is to keep doing what they're doing but with more LOCAL engagement. Every time their daytime hosts delve into national politics they sound like second-rate imitators of the national hosts.
J
jhguthlac
Guest
I loved Oldies 1210. But that was 20 years ago. With the Phils in the mix, they said the station actually made money. But the audience for that era was still alive. Its not now. Neither is Hy Lit, who hosted many hours. Don Cannon is also gone. The Phils audience is moving to FM.
The hosts are gone, along with the listeners. Talk is all that can work. The current talk hosts aren't working, so get some new ones.
The hosts are gone, along with the listeners. Talk is all that can work. The current talk hosts aren't working, so get some new ones.
ixnay said:
The term "beach music" and "Carolina beach music" has been around for decades. It refers to the R&B flavored stuff that was popular in Carolina nightspots in the 60s where kids did the popular regional dance, "the shag." Examples might include The Chairmen of the Board and The Okaysions ("Girl Watcher"). All the catchy R&B/pop hits of the era count, too, including a lot of Motown and Stax/Volt stuff and J.J. Jackson and Tyrone Davis-type stuff, and some of the more boogie woogie R&B from the late 50s.
Calling it "beach music" back then was code for "black" in a part of the country where some folks didnt want their kids listening to "black" music.
50s and 60s much like a "station of the stars WPEN" format is not a viable option for radio today..AM & FM. The demos are far too old to sell. No station can make a living selling to funeral homes, geritol type products, living wills, and male enhancement products. Not g
There are plenty of internet options available to those who want niche programming. Of course, that may also mean having to join the computer age for those upper demo folks who have fought doing so.
There are plenty of internet options available to those who want niche programming. Of course, that may also mean having to join the computer age for those upper demo folks who have fought doing so.
I like the idea of Sunny 1210 if 50's and 60's are too old.
Also for those who say that CBS would never put music back on 1210, who would have thought that Clear Channel would debut WDAS AM? The future of AM might actually be "set it and forget it" music stations run on the cheap. If companies have enough profitable FM's to offset the costs of running an automated AM property, that may actually be more viable than paying talk hosts or running a news format. It seems to be working for Clear Channel with WDAS and whoever owns WMID in AC.
Strange as it may seem, this idea might actually work. I've been hearing from parents of teenagers that a lot of kids are really into '60s and '70s oldies nowadays. They're tired of the non-melodic, uncreative dreck that they feel pop rock has become. I'd love to see a station like WPHT give this a whirl, even experimentally on weekends for a while, complete with old-fashioned reverb and JAMS jingles. Kids today know songs from the '60s, but they have no idea what '60s radio was actually like. Personally, I think they'd love it.
Radio Wreck said:
If what you're envisioning here is a modern-day MOR; featuring not only 'old-time' crooners/'croonettes' (my term for a female crooner), but what I'll call modern-day crooners/croonettes (i.e. Harry Connick Jr., Michael Buble, Diana Krall, etc), throw in a little soft hits from the 1970s-80s (e.g. Carpenters, Bread, Streisand, Neil Diamond, Dan Fogelberg, Olivia Newton-John, etc.); add some lighter but maybe traditional style jazz especially in the evenings; that might be a model worth considering. Is that your plan or is it something else?
Well what I was thinking was more of a 70's And 80's MOR format similar to the old Sunny 104.5 but I like your idea even better, minus the traditional jazz. I like jazz, but I believe they should be separate formats.
OldNumber7 said:
With the choices for AM becoming fewer and fewer, innovation is critical! You can NOT continue with the same old same old! Since leaving oldies, 1210 has tried both sports and conventional talk and it seems as if time 'ran out' on both of those types of formats. I won't go as far as to say that music should be out of the question. With that said, being that 1210 is a major facility, they will need a format which will offer them the greatest viability possible. Comedy might be an option worth considering, but how viable is that format? http://www.247comedy.com/main.html I could see a personality oriented talk format with 'borderline shock' hosts. I could see going back to the days of personality-based music formats (particularly a modern-day MOR format for today - as I mentioned in a previous post), but again, how viable is that? One thing I hope NEVER happens is for 1210 to become another foreign language or 'religious' station!
Radio Wreck said:
Well when I mention 'traditional jazz', I'm not talking about the 'heavier' stuff. Lay off the Count Basie and even Miles Davis. I was talking about the mellower music. A couple of examples could include Natalie Cole's "Straighten Up and Fly Right", Peggy Lee's "Fever" and the like. This kind of stuff would be better for the evenings. Call the program: "Music of the Night".
OldNumber7 said:ixnay said:
:
ixnay
The term "beach music" and "Carolina beach music" has been around for decades. It refers to the R&B flavored stuff that was popular in Carolina nightspots in the 60s where kids did the popular regional dance, "the shag." Examples might include The Chairmen of the Board and The Okaysions ("Girl Watcher"). All the catchy R&B/pop hits of the era count, too, including a lot of Motown and Stax/Volt stuff and J.J. Jackson and Tyrone Davis-type stuff, and some of the more boogie woogie R&B from the late 50s.
Calling it "beach music" back then was code for "black" in a part of the country where some folks didnt want their kids listening to "black" music.
Radio Wreck said:
Are the WSNI(-AM) calls available for Philly's 1210? WSNI-FM has migrated to Keene, New Hampshire's Sunny 97.7 per http://radio-locator.com/cgi-bin/finder?call=wsni&sr=Y&s=C&x=26&y=21 . R-L shows the calls with the suffix.
ixnay
With regard to Natalie Cole and Peggy Lee mixed in with Streisand and Manilow, my opinion is that one is a standards format and the other is MOR. That said, the old WRDR Egg Harbor was pretty successful with that mix well into the late 90's. Also WHAT 1340's format was similar a few years ago, however I believe their problem was their playlist was too broad and many of their songs plainly sucked. Throw in the fact that they overpaid for the station and it was a recipe for disaster from the beginning. But back to 1210, remember we're not talking about "selling" a format. We're talking about putting together a playlist of a few hundred songs for the computer to rotate and the bills would be paid with whatever little advertising they could get plus the profits of their more successful FM properties. In the future, I believe we're going to see more situations in which owners will have to rely on their FM's to offset the costs of their AM's should they decide to keep the electricity on at these AM stations. This may actually allow for more specialty and unusual programming to be heard. This would be a good thing for listeners! With this scenario in play, your daytime MOR format and nighttime jazz programming would probably be a great idea. Stranger things have happened!
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