WPHT 1210 The Philly Flame Thrower! (cue the shotgun) Let some PA all stars get into it....Dick Summer Middays...Bob Oakes on Production....Andre Gardner, Roy "RJ" Lawrence, Randy Brock on News, Art Camiolo could sell it out...Randy Michaels could torch 45s during a Phillies double header, Jerry D.C. VTs, Neil Grant... and everyone would have a great listen. Blast out Ben from now 'til then. Only problem... nobody with stones anywhere to be found. And I don't mean rolling.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WPHT SHOULD GO 50'S AND 60'S OLDIES AND BECOME WOGL AM
- Thread starter towernews
- Start date
I agree that 50s -60s radio is coming to a close. I believe there is an AM in Los Angeles that just flipped to classical.
Jazz might work as more and more people tune in on via the internet, iphones and droids. There are some great Jazz personalities still residing in the Philly region like Michael Tozzi.
WPHT can still do fine as a Talk Station. IQ is really basically just a translator for an audience that is similar to fans of 50s music. They're going away.
Even the diehard fans of Limbaugh and Hannity are finally growing tired of the same old, same old.
Jazz might work as more and more people tune in on via the internet, iphones and droids. There are some great Jazz personalities still residing in the Philly region like Michael Tozzi.
WPHT can still do fine as a Talk Station. IQ is really basically just a translator for an audience that is similar to fans of 50s music. They're going away.
Even the diehard fans of Limbaugh and Hannity are finally growing tired of the same old, same old.
Seltzer I respectfully disagree. Obama is taking us down the same path the liberal Republicans are taking us. They are no different. It's not about socialism. It's the agenda of the big bankers.
Seltzer why is it that over 90% of US citizens oppose the Middle East wars that we initiated, yet all the Democrats and Republicans in office want more war? Almost every soldier in Afghanistan wants out. Seltzer, the senators, congressmen and the president aren't listening to us. Who are they listening to? The bankers, big oil, defense corp and the very rich.
Romney the choice of the Republican party was the king of socialism in Massachusetts with his Romneycare Health Plan. There is no difference between these political parties.
Seltzer why is it that over 90% of US citizens oppose the Middle East wars that we initiated, yet all the Democrats and Republicans in office want more war? Almost every soldier in Afghanistan wants out. Seltzer, the senators, congressmen and the president aren't listening to us. Who are they listening to? The bankers, big oil, defense corp and the very rich.
Romney the choice of the Republican party was the king of socialism in Massachusetts with his Romneycare Health Plan. There is no difference between these political parties.
josh said:
Yes, that is KMZT 1260 out of Beverly Hills. I haven't figured out Saul Levin as an operator. Time will tell if this is permanent.
josh said:
With Jazz being so specialized, I don't see it working on anything but a non-commercial outlet. My thoughts on that can be found: http://radiodiscussions.com/smf/index.php?topic=230802.msg2077375#msg2077375
I think 'IQ will show promise. I wouldn't write off talk radio as dead...YET. It's just going through a transitional phase now.josh said:
F
FredLeonard
Guest
Commercial broadcast radio is an advertiser-supported medium.
Ideological, conservative talk radio and oldies have one thing in common: Old people are who listens to them.
The two formats also have something in common with AM: Old people are who listen to it.
Advertisers, who pay the bills and call the tune, don't want to use radio to reach old people.
WPEN 950 when it dropped standards had audience shares almost twice what their FM sports talk station has now. As an oldies station, the numbers weren't as large but still better than their FM sports talk station has now. But the station wasn't making money. They changed formats to get a smaller but more profitable audience.
Ideological, conservative talk radio and oldies have one thing in common: Old people are who listens to them.
The two formats also have something in common with AM: Old people are who listen to it.
Advertisers, who pay the bills and call the tune, don't want to use radio to reach old people.
WPEN 950 when it dropped standards had audience shares almost twice what their FM sports talk station has now. As an oldies station, the numbers weren't as large but still better than their FM sports talk station has now. But the station wasn't making money. They changed formats to get a smaller but more profitable audience.
FREDLEONARD,
BINGO!! You hit the nail on the head once again! Unfortunately, someone will come back and say "They ought to try and bring Rush and Hannity back to WPHT if they want their ratings to go up!"
It's not about "pure" ratings as people would believe. It's the demographics. Who are you reaching? Some years ago there was a station up in Scranton area that had the #1 ratings but struggled to pay the bills because the format catered to seniors.
On this board, many of us have five or more decades under our belts and we're saying "bring back the 50s and 60s music!", "give us more Rush and Hannity!" and "Let's start a Laurel and Hardy fan club!"
We're not the audience advertisers want. All those formats will soon disappear like us, like Geritol.
*************************
BINGO!! You hit the nail on the head once again! Unfortunately, someone will come back and say "They ought to try and bring Rush and Hannity back to WPHT if they want their ratings to go up!"
It's not about "pure" ratings as people would believe. It's the demographics. Who are you reaching? Some years ago there was a station up in Scranton area that had the #1 ratings but struggled to pay the bills because the format catered to seniors.
On this board, many of us have five or more decades under our belts and we're saying "bring back the 50s and 60s music!", "give us more Rush and Hannity!" and "Let's start a Laurel and Hardy fan club!"
We're not the audience advertisers want. All those formats will soon disappear like us, like Geritol.
*************************
F
FredLeonard
Guest
Josh, thank you.
The FDA shut down Geritol when they made them take the booze out (see the Vitameatavegimin episode of I Love Lucy).
There is a Laurel and Hardy fan club: Sons of the Desert.
http://www.sotd.org/
As I mentioned in another thread, there are a number of advertisers who want to reach people over 50. They are all over "oldies TV" (AntennaTV, MeTV, Cozi, etc) and other cable channels. But those advertisers don't/won't buy radio. Then again, almost all the big blue chip advertisers that used to be radios staples don't buy radio of any format any more. Did they learn radio just isn't an effective marketing tool?
The FDA shut down Geritol when they made them take the booze out (see the Vitameatavegimin episode of I Love Lucy).
There is a Laurel and Hardy fan club: Sons of the Desert.
http://www.sotd.org/
As I mentioned in another thread, there are a number of advertisers who want to reach people over 50. They are all over "oldies TV" (AntennaTV, MeTV, Cozi, etc) and other cable channels. But those advertisers don't/won't buy radio. Then again, almost all the big blue chip advertisers that used to be radios staples don't buy radio of any format any more. Did they learn radio just isn't an effective marketing tool?
josh said:FREDLEONARD,
BINGO!! You hit the nail on the head once again! Unfortunately, someone will come back and say "They ought to try and bring Rush and Hannity back to WPHT if they want their ratings to go up!"
It's not about "pure" ratings as people would believe. It's the demographics. Who are you reaching? Some years ago there was a station up in Scranton area that had the #1 ratings but struggled to pay the bills because the format catered to seniors.
On this board, many of us have five or more decades under our belts and we're saying "bring back the 50s and 60s music!", "give us more Rush and Hannity!" and "Let's start a Laurel and Hardy fan club!"
We're not the audience advertisers want. All those formats will soon disappear like us, like Geritol.
*************************
The fact is, the crowd that is running....or ruining radio has no idea what the hell it is doing. What we have to do is just stand back and watch it die it's much deserved death.Then...maybe, it will make a turnaround and finally be operated by radio professionals and not a bunch of goofs who think they are qualified to run a station just because they have a degree in business.So, until then, just log onto www.doowopvault1950s.podomatic.com and enjoy the archives. This is how radio use to sound.
FredLeonard said:
Fred: I agree with you that mostly older Americans listen to AM radio. But, NewsTalk radio gets a younger audience IF...it is placed where the younger IS...on FM.
I'm not talking teenagers...I'm talking 25-54 year olds primarily. But, we've also found listening among your more conservative college students.
Who's "we"? Dayton, Ohio...where most of the state has been turning purple, if not blue of late.
No...I suspect the real problem is some of these stations owned by big companies have been cutting back on local news programming. And that is the backbone of the format. Cut it back or take it away and all the syndicated programming will only help to a degree.
The real problem with a 50's/60's format on ANY AM station are the demos you'd get.
(God! Here I go again having to teach this to the uninformed...)
Advertisers will not spend money on a station that's top heavy with listeners over the age of 50.
Don't tell me how much money they have....
Don't tell me about their more active lifestyles...
Don't tell me about how they are willing to change brands more so than their parents...
Don't tell me I don't know your area...
It doesn't matter. I know. I'm 57 and tried to program that format in a college town in the past dozen years. I took it to #1 25-54. Kept it that way for 3 years. We lost 50 cents on a dollar.
And all we heard from the advertisers was "When are you guys going to start playing 80's music so the college kids will listen? Your music is too old."
Look, I know the heritage of your area. I respect the memory of Hy Lit and respect his son, too. (He was one of the first jocks on a Top 40 station in my hometown back in the 70's.)
But the music of the 50's and 60's has almost completed its journey. It is not, with all due respects, a viable commercial radio format any longer. A non-comm format? Perhaps. In a non comm situation, demos don't matter as much as getting bodies to donate money do. And I agree, a large number of Baby Boomers will listen. But it doesn't change advertisers minds.
And, kudos to people like Sam for keeping it alive online for those who choose it, remember, or care. I do think that music needs to be preserved for the history of our pop culture it represents.
But to those of you who've never tried to program it lately: you don't have a clue what you're talking about.
(God! Here I go again having to teach this to the uninformed...)
Advertisers will not spend money on a station that's top heavy with listeners over the age of 50.
Don't tell me how much money they have....
Don't tell me about their more active lifestyles...
Don't tell me about how they are willing to change brands more so than their parents...
Don't tell me I don't know your area...
It doesn't matter. I know. I'm 57 and tried to program that format in a college town in the past dozen years. I took it to #1 25-54. Kept it that way for 3 years. We lost 50 cents on a dollar.
And all we heard from the advertisers was "When are you guys going to start playing 80's music so the college kids will listen? Your music is too old."
Look, I know the heritage of your area. I respect the memory of Hy Lit and respect his son, too. (He was one of the first jocks on a Top 40 station in my hometown back in the 70's.)
But the music of the 50's and 60's has almost completed its journey. It is not, with all due respects, a viable commercial radio format any longer. A non-comm format? Perhaps. In a non comm situation, demos don't matter as much as getting bodies to donate money do. And I agree, a large number of Baby Boomers will listen. But it doesn't change advertisers minds.
And, kudos to people like Sam for keeping it alive online for those who choose it, remember, or care. I do think that music needs to be preserved for the history of our pop culture it represents.
But to those of you who've never tried to program it lately: you don't have a clue what you're talking about.
top ten billing stations:
Here is the entire list:
WTOP $57,225,000 News Format Washington DC (9) Bonneville
KIIS $43,000,000 CHR L.A. (2) Clear Channel
WCBS $49,000,000 News N.Y (1) CBS
KFI $46,000,000 News/Talk L.A. (2) Clear Channel
WLTW $44,300,000 Lite AC N.Y. (1) Clear Channel
WHTZ $43,000,000 CHR N.Y (1) Clear Channel
WBBM $42,500,000 News Chicago (3) CBS
WINS $41,000,000 News N.Y. (1) CBS
WFAN $40,500,000 Sports N.Y. (1) CBS
KROQ $39,000,000 Alternative L.A. CBS
Here is the entire list:
WTOP $57,225,000 News Format Washington DC (9) Bonneville
KIIS $43,000,000 CHR L.A. (2) Clear Channel
WCBS $49,000,000 News N.Y (1) CBS
KFI $46,000,000 News/Talk L.A. (2) Clear Channel
WLTW $44,300,000 Lite AC N.Y. (1) Clear Channel
WHTZ $43,000,000 CHR N.Y (1) Clear Channel
WBBM $42,500,000 News Chicago (3) CBS
WINS $41,000,000 News N.Y. (1) CBS
WFAN $40,500,000 Sports N.Y. (1) CBS
KROQ $39,000,000 Alternative L.A. CBS
F
FredLeonard
Guest
Jason Roberts said:
Jason, I've asked this before but haven't gotten an answer. Why no advertisers for oldies (or standards) radio but plenty of advertisers for oldies TV? Admittedly, most of the ads are drugs or lawyers offering to sue drugmakers. I've fallen and I can't get up alert gizmos. Pat Boone selling bath tubs that won't let you fall. All sorts of companies buying oldies TV; why won't they buy oldies radio. Right now I've got half a dozen channels with 50s and 60s TV, much of it in living monochrome. I can see the TV I grew up with but I can't hear the music?
If oldies music flops, I'm ready to suggest it flops because it is presented as "oldies".
The only way music succeeds is when it's presented as "music"
Chronocentrecism is a sword to live or die by.
Believe and live as.... as if... or as though.... time doesn't exist..... or die respecting such an arbitrary concept as chronos.
Why does any year make ANY difference?
The only way music succeeds is when it's presented as "music"
Chronocentrecism is a sword to live or die by.
Believe and live as.... as if... or as though.... time doesn't exist..... or die respecting such an arbitrary concept as chronos.
Why does any year make ANY difference?
Tom Wells said:
So, so true Tom. Why slap a lable on it, just play it. Great art never goes out of style, it's only this business where a timeline is put on art i.e 50's,60's 70's etc.Who is responsible? Consultants, the know nothings of the radio industry. Guaranteed!!! if a song wasn't presented as an "oldie", and was just played, it would have listeners and buyers regardless of the age of the record. Never heard of a person not enjoying a song because of it's age. When a record is played, if it makes you tap your toes or draws an emotion, regardless of it's age, you will want to buy it. it's the lable that is slap on it that subconsciously stops a listener from tuning in and enjoying what is being played.
F
FredLeonard
Guest
Oldies music (whatever you call it) doesn't necessarily flop with listeners.
It flops with advertisers who don't want those listeners.
But there are advertisers who will pay to reach them as TV viewers.
So, if a company is targeting 50 plus, why oldies TV but not oldies radio?
It flops with advertisers who don't want those listeners.
But there are advertisers who will pay to reach them as TV viewers.
So, if a company is targeting 50 plus, why oldies TV but not oldies radio?
- Status