WPHT SHOULD GO 50'S AND 60'S OLDIES AND BECOME WOGL AM

[KC2LDY]

Well, radio certainly does have a dilemma, doesn't it? The big corporations running things these days are chasing the same young demographics. Except no one seems to have figured out a reliabile way to get young people to listen to over-the-air radio. At the same time, the industry rejects the very people who are listening to over-the-air radio: older demographics, and only half-heartedly embraces the people in the middle. There's no innovation in commercial radio - everyone is too terrified to take risks or try anything different. So what kind of future can commercial, over-the-air radio look forward to? I think, like it or not, most us know how this story ends.

Steve
KC2LDY

 

[OldNumber7]

If oldies music flops, I'm ready to suggest it flops because it is presented as "oldies".

The only way music succeeds is when it's presented as "music"

Chronocentrecism is a sword to live or die by.

Believe and live as.... as if... or as though.... time doesn't exist..... or die respecting such an arbitrary concept as chronos.

Why does any year make ANY difference?

So, so true Tom. Why slap a lable on it, just play it. Great art never goes out of style, it's only this business where a timeline is put on art i.e 50's,60's 70's etc.Who is responsible? Consultants, the know nothings of the radio industry. Guaranteed!!! if a song wasn't presented as an "oldie", and was just played, it would have listeners and buyers regardless of the age of the record. Never heard of a person not enjoying a song because of it's age. When a record is played, if it makes you tap your toes or draws an emotion, regardless of it's age, you will want to buy it. it's the lable that is slap on it that subconsciously stops a listener from tuning in and enjoying what is being played.

Very true. That's what I haven't figured out about WOGL in Philly. They smartly dropped the "Oldies 98.1" handle some years ago, but still bill themselves as the greatest hits of the 60s, 70s and 80s. The people old enough to know ALREADY know when the records came out, and the people who are younger DON'T NEED TO KNOW. Not a big beef, I know (and the station otherwise sounds really great), but it just seems odd to me.

 

[amfmsw]

Why TV and not radio?

Other than the boner pills, most of those ads on Antenna TV and such are 1-800 spots, no? Lawyers, remodeling, rescue, supplements, stairclimbers, scooters, cookware, schtickeys, or such. Those ads are P.I.'s, Per Inquiry. They run in unsold time slots. Each participating outlet gets an individual 1-800 number (which is why it's never a clever, easy to remember 1-800-cook now or similar) When that number rings, they get tracked and paid on each call or sale depending on contract. No ring, no pay. G-4 is packed with Lovelorn dating call services that do the same for young audiences, along with pimple wash.

Radio is loaded with them as well. But not enough to support a station.