WRKO Cuts Adumbrate The End Of AM Radio

[Laurence Glavin]

The cuts at WRKO-AM may be a foreshadowing (that's what 'adumbrate" means; also a pun on the introduction of "Shadow Traffic News") of the demise of AM radio as a viable mass-medium. Sure, WBZ-AM and WEEI will continue to do well, but the chances are that soon EVERY AM station other than these two will bubble under the top 10, possibly by the start of baseball season (will the Red Sox be looking for a way out?).
Even non-comm pubcaster WBUR will become even a more major player than it is already, perhaps with such steps as replacing BBC-America with locally-produced news-oriented programming.

 

[raccoonradio]

Eventually we could see all/most talk, sports, and news on FM (it is in other cities...)

 

[Casablanca]

The cuts at WRKO-AM may be a foreshadowing (that's what 'adumbrate" means; also a pun on the introduction of "Shadow Traffic News") of the demise of AM radio as a viable mass-medium. Sure, WBZ-AM and WEEI will continue to do well, but the chances are that soon EVERY AM station other than these two will bubble under the top 10, possibly by the start of baseball season (will the Red Sox be looking for a way out?).
Even non-comm pubcaster WBUR will become even a more major player than it is already, perhaps with such steps as replacing BBC-America with locally-produced news-oriented programming.

"Ad Umbrate". Latin for "Before the Shadow". I believe the "umbra" is the shadow that is cast over the Moon in a Lunar eclipse.

 

[Lucylu]

As in, "Who knows what evil lurks in the hearts of WRKO, the umbrate knows".

 

[raccoonradio]

The word umbrella comes from the "umbra". While most people associate it with protection from rain,
it also has traditionally been used to shade one (especially a lady or Michael Jackson ) from the
sun's rays.

 

[Lucylu]

(especially a lady or Michael Jackson )

Redundant. What we need is something to protect the son from Michael Jackson ;D