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WRR 101.1 Dallas Begins Fundraising as a Non-Commercial Classical Station

G

Gregg.

WRR has begun an on-air fundraising campaign. While it is owned by the City of Dallas, WRR had always been a commercial station. These days, few advertisers want to put commercials on a Classical station due to its older listenership. So last year, WRR made the transition to non-commercial and listener supported, with help from Dallas's PBS and NPR broadcasters, KERA-TV and KERA-FM.

This week, WRR DJs have someone from KERA to sit in with them as they ask for donations. They have pre-recorded testimonials from listeners who've already become subscribers. You can donate on line and over the phone.

Over the years, several leading classical stations made the transition from commercial to non-commercial and listener-supported. WQXR New York, KDFC San Francisco, KING-FM Seattle and WCRB Boston. As far as I know, WFMT Chicago is the last large market commercial Classical station even though it is owned by a non-profit organization that also owns public television station WTTW Channel 11.
 
Gregg. said:
Over the years, several leading classical stations made the transition from commercial to non-commercial and listener-supported. WQXR New York, KDFC San Francisco, KING-FM Seattle and WCRB Boston. As far as I know, WFMT Chicago is the last large market commercial Classical station even though it is owned by a non-profit organization that also owns public television station WTTW Channel 11.
Click to expand...
We should note that the current incarnations of WQXR, KDFC and WCRB are not the original homes of the Classical format under those call letters. Those stations were sold and the formats flipped to something else.

I've been curious if Window to the World Communications might eventually take WFMT non-commercial.

(Yes, technically WFMT began in 1951 on what is now WCFS, but they've been on 98.7 in Chicago since 1954 after buying previous occupant WGNB.)
 
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