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WSJZ "The Pirate" Gator football and basketball on FM

FrankF said:
And this will be the answer to their ratings problem ;D
Click to expand...

No, although it probably won't hurt. To actually have better ratings they would have to move the station to an actual DMA instead of being in between Melbourne and the Treasure Coast. Then move to a more ratings friendly format.

Since in Melbourne unless your in the top 3, ratings has minimal impact on revenue, my guess is Gators sports will have an impact on the bottom line.
 
Paperbill said:
FrankF said:
And this will be the answer to their ratings problem ;D
Click to expand...

No, although it probably won't hurt. To actually have better ratings they would have to move the station to an actual DMA instead of being in between Melbourne and the Treasure Coast. Then move to a more ratings friendly format.

Since in Melbourne unless your in the top 3, ratings has minimal impact on revenue, my guess is Gators sports will have an impact on the bottom line.
Click to expand...


I hear you. The spring books have not come out yet, but I'm glad to see that in the previous book, WSJZ's ratings have gone up some since they started playing some new rock again. Hopefully they will keep that up and gain some more listeners.
 
At least it's not the Dolphins on 105.9 .... gag.
 
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