CTListener said:
Ken said:
Red Sox baseball and Giants football on the same station, ok. Would have figured the Patroits be a better fit because WTIC already has the Red Sox.
Im wondering how this is going to work during the fall with UCONN football and basketball. Will be interesting. WTIC 1080 is now CT's News/Talk/Sports Leader
Strange that WTIC is stockpiling all these play-by-play deals when it doesn't do very much sports talk. Any chance CBS could be thinking of blowing up one of its FMs -- underpeforming TIC-FM, maybe -- and taking it all-sports?
Uhhh... underperforming TIC-FM? I hope you're joking. June PPM stats for TIC-FM:
Women 18-49 - #1
Persons 18-49 - #1
Women 25-54 - #1
Persons 25-54 - #1
Beyond numbers, WTIC-FM is a solid, well performing station. It's consistent, it's current, and they have incredible promotions. They make a fortune.
The entire CBS Radio Hartford cluster is so valuable, that when CBS was selling off their smaller markets, they kept Hartford. WTIC AM/FM, WRCH, and WZMX? Nothing will change there. WZMX owns hip hop, WRCH owns AC, and WTIC-FM has become adult top 40 once again, and is doing incredibly well with it. CBS isn't shy to spend money on these stations either... WTIC AM and FM are both staffed live 24/7, WZMX is only automated 2am-6am, and WRCH just has Delilah that isn't live. Great promotions, great talent.
I think it appears that WTIC is evolving, if anything. It may also be a pre-emptive move with the threat of possible FM Sports Talk on WPKX. The Boston ratings for WBZ-FM showed the value of Play by Play sports to PPM numbers... Red Sox/UConn/Giants is a strong lineup, and doesn't leave much in terms of Play by Play for WPKX outside of the yankees.