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WTTH/WDTH Owner Gary Fisher Speaks On Being First With All-Christmas

J

Joseph_Gallant

Guest
The simulcast of WTTH/WDTH in southeastern New Jersey was first in the nation this year with a 24/7 all-Christmas format. At the moment, they're alone, but I think that many other stations, perhaps a hundred or more, will follow suit next Tuesday (November 1st).

WTTH/WDTH owner Gary Fisher has spoken to Mike Kinosian of the AC (Adult Contemporary) Insider website about why he made the move as early as he did, and also talks about early feedback he has received about it.
 
> ... but I think that many
> other stations, perhaps a hundred or more, will follow suit
> next Tuesday (November 1st).

Do you think they'll all do it "within minutes of each other?" (Sorry! I couldn't resist.)
 
Re: WTTH/WDTH Owner Gary Fisher is a Real Comedian

<blockquote>GF: “But once you get south of Market 100, you can still do radio the old-fashioned way. Radio is still very cool in the smaller markets. I feel fortunate to pick up by osmosis from some of the biggest guys in this business. We use all that stuff to do great radio. People tell me they wish they had stations like ours in New York and Philadelphia. We’re just doing good, local radio.” </blockquote>I had to laugh out loud when I read this junk. What market could be crappier and more stale than Atlantic City?

Can anyone here tell me they wish that Philadelphia or New York City had anything even remotely like the dreck pumping out of that cluster? Most larger markets (Philly included) have those formats and do them much better!

The thing that smaller-market stations can do that larger-market stations can't is have a personality. Fisher's cluster is hardly blazing trails there. (Look at WAYV: I believe there's a total of, like, three airshifts. Almost half the day is automated--which hardly makes a difference, sadly.)

Good, local radio indeed! Thanks Gary!


> The simulcast of WTTH/WDTH in southeastern New Jersey was
> first in the nation this year with a 24/7 all-Christmas
> format. At the moment, they're alone, but I think that many
> other stations, perhaps a hundred or more, will follow suit
> next Tuesday (November 1st).
>
> WTTH/WDTH owner Gary Fisher has spoken to Mike Kinosian of
> the AC (Adult Contemporary) Insider website about why he
> made the move as early as he did, and also talks about early
> feedback he has received about it.
>
 
Change in January?

With all the emphasis on being a "general-market" station and beating WFPG, anyone think The Touch will be standard AC, and not Urban AC when it re-emerges in January?
 
Re: Change in January?

Well, it'd be ABSOLUTELY CRAZY for some other company to not jump on the Urban AC format during this holiday season. And don't fool yourselves into thinking Gary would be that upset about it.

> With all the emphasis on being a "general-market" station
> and beating WFPG, anyone think The Touch will be standard
> AC, and not Urban AC when it re-emerges in January?
>
 
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