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WWE leaning in to social media ahead of possible sale

Y2kTheNewOldies

Y2kTheNewOldies

www.sfgate.com

WWE leaning in to social media ahead of possible sale

WWE, an organization that is already king of the ring on social media, will attempt to...
www.sfgate.com www.sfgate.com

WWE, an organization that is already king of the ring on social media, will attempt to expand its online presence this year with the $6.5 billion sports entertainment company hinting that it may put itself up for sale.

WWE surpassed 20 million followers on its flagship TikTok account during its most recent quarter, the first sports league to do so, and it's launching three international TikTok accounts after the WWE Español TikTok handle reached nearly 2 million followers in its first year, according to the company.
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