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WWJ-TV To Revamp News Department After 20 Years

I knew in recent years WKBD and WWJ-TV had to outsource their newscasts to KTVT a CBS owned station in Dallas due to the budget at the time.



 

CBS News Detroit to start in January.

DETROIT — The promos are rolling for CBS News Detroit, as WWJ launches its first full-fledged local news lineup in January. “Pardon our dust,” they begin. Owned by CBS, the station has hired news gatherers, including a lineup of embedded multimedia journalists, is building out the newsroom set, and is poised to launch.

WWJ is the rare Big Four station without local news. “It’s the 14th-largest television market in the country, and the fact that there was no news really stood out glaringly to me,” Adrienne Roark, president of CBS Stations, said. “It’s a strong news market, and the opportunity to imagine this in a totally innovative way really was too hard to pass up.”

WJBK Detroit was a CBS affiliate, offering local news, until News Corp. purchased the station in 1994 and aligned it with Fox. CBS acquired an independent Detroit station that same year, which became WWJ. Known as CBS 62, WWJ has offered some news over the decades, including an 11 p.m. program produced by WKBD, and a morning newscast with help from Detroit Free Press and WWJ Radio. Neither show exists today.
 

If one wants to see how CBS News Detroit is going to be it would have to follow this one from KPIX San Francisco where their newscasts are branded after their feed on the CBS News App given where the audience is today.
 
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