• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WWVA Atlanta To End Stunting as Radio 105.7; Flips to Peach 105.7 @ 9AM Monday

C

caller10

CCM+E has had us 'fooled'. Turns out WWVA-F-WWLG/ATLANTA flip from Top 40/Rhythmic (WILD 105.7 & 96.7) to Alternative (RADIO 105.7) is simply a stunt. A permanent flip to Soft AC happens Monday morning at 9 as PEACH 105.7, kicking off 105 minutes of soft rock favorites with PEACH 105.7's '105 at 9'.

"Our goal is to offer ATLANTA listeners a different genre of music to fill the void left by COX B98.5's (WSB-FM ATLANTA) move from traditional soft rock," CLEAR CHANNEL/ATLANTA Pres. MATT SCARANO said. “The area is home to Talk, Hip-Hop, Country, Top 40 and Classic Hits formats, but PEACH 105.7 will bring soft rock music back to ATLANTA – which is something our listeners are currently missing. In particular PEACH 105.7 will focus on our exclusive '105 at 9', that's 105 minutes of continuous soft rock to start your work day every weekday morning at nine. This will be a critical focus point of our positioning and marketing, and we intend to remind PEACH 105.7 listeners of this countless times during the day.”

PEACH 105.7's on-air lineup consists of heavyweight Atlanta personalities:

5-9a – RANDY & SPIFF
9a-2p – ALPHA TRIVETTE
2p-7p – STEVE MCCOY
7p-12a DELIIAH

KIM PETERSON (known as "THE KIMMER”) will also be joining PEACH 105.7, providing content in the mornings, and early/late afternoons patterned after the late PAUL HARVEY.
 
Obviously it is. The mention of the Kimmer cements it. If he had left this part out, it would have been more believable. Unfortunately I wish most of it was true. I want oldies and soft rock back on the air.
 
Why do stations do this? Obviously, the idea of a soft AC is very appealing to many people. It happened in Jacksonville a couple of months ago when 106.1 teased with soft AC for a week and then switched to Urban. "Teasing" is not running one format for a week and then switching to something completely different. Net result is a lot of pissed off listeners who may have found the station.

I don't live in Atlanta and obviously don't get WSB HD 2. Are they still running a soft AC format?

It would be nice if the WPCH announcement is true and at 9 this morning there will be a an actual Soft AC format in Atlanta.
 
April's fools post of course. Even the quote from CC's Matt Scarano I modified from the actual quote to ALLACCESS about the Radio 105.7 flip.

I've moved past the B98.5 posts. Jordan Graye and I may have even buried the hatchet. I'm a fan of Kate McCarthy on Facebook, recently it was Kate's birthday and I posted to Kate McCarthy's wall (from caller10), and Jordan liked it on Facebook. My best to the B98.5 staff and to Kelly Stevens' recovery from that horrific auto accident.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom