Big Time Engineer preaches the same thing I’ve said for a long time; there are too many signals in Evansville. As long as we’re armchair quarterbacking, let me add my two cents.
The Mt. Carmel signal at 94.9 is a monster but little use in the Evansville metro for a mainstream format. It did well back in 1990 as WRBT nearly driving WGBF-FM into oblivion with plans to move the tower along the Vandenberg-Gibson County line until the CP for 94.7 Philpot (Owensboro), KY reared its ugly head. As it stands, 94.9 is only partially competitive in the metro but only if it’s a niche format. Its focus has to be all points north of the Lloyd since south and east the signal has issues.
Since Urban is able to pull ratings on a graveyard AM signal it’s amazing neither the boys high atop Mt. Engelbrecht or the corporate wonders cramped in the sardine can located at 41 and Lincoln haven’t placed Urban on FM. My vote is either 107.1 or 106.1. Both are class A’s with nice coverage that even includes Owensboro. (Though 106.1 has issues now in Owensboro due to a translator a few clicks down the dial, but I’m not one to gossip).
Here is what should’ve happened when Regent purchased the Clear Channel properties:
WGBF-FM should’ve moved to 105.3 for no other reason than the Hoosier loyalty to Bob and Tom and 103.1 should’ve spun off to Urban, I liked the name 103 Jamz myself. The illegitimate child known as 94.9 would’ve been a niche format to be named later. They had legendary programmer Johnny Randolph on staff at the time; he would’ve found something that would work. Instead the ego that is Regent thought the magic of Mike McVay could hamstring WIKY with “Lite Talk with Less Rock and ‘Too Much Heaven’ in quick rotation 105.3”. It didn’t work. WIKY is the closest thing to a full service station Evansville ever had so playing lighter rock didn’t make much of a dent against the heritage and information. However, in lieu of a fruitcake, South Central did give Regent the belated 2004 Christmas gift of an oldies format and the rest is Superhits of the sixties and seventies 105.3.
(On a side note: it was humorous during the syndicated Saturday night 80’s show to hear “Lite Rock Less Talk 105.3” liners going into lite rock favorites like “Jump” and “You Shook Me All Night Long”.)
As far as 106.7 and 95.3, your guess is a good as mine. Urban is the obvious but chances are it won’t happen. Hispanic would have a chance with the growing population but again I wouldn’t hold my breath. My long shot is to bring back the spirit of Jim Wood, Buddy Scott, Charlie Quinn and many other so the River City can lose its radio virginity once again
P.S: You forgot Connoisseur at one time owned that cluster along with Clear Channel and Cumulus.