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WZAX 99.3 is the worst radio station Ive ever heard

I know this is a dollar and cents game just like all businesses are but if you are in
a town with 4 or 5 let's say.. hammer makers why would you open up another hammer maker store???? What's on 99.3 can be found several other places with stronger signals and more local personality.The Classic Top 40 99.3 was until last
August was the hole in the market but it too had very little personality,promotions or innovative programming.Its almost like First Media is scared to try anything different or management may not want 99.3 to get attention because if it did they may have to actually put some money into it.
Again in my opinion corporate is 80% to blame and the other 20% falls back on
a lack of guts to be different and being too timid to say we are not gonna do the same old thing.Also like everywhere else its hard to find dedicated,first rate
salespeople.99.3's numbers aren't great,revenue is not great and there seems to be no panic to try and change these conditions.I would love to have that frequency,give me a year let me do it my way and it it doesn't work I will crawl back under my rock and say I was wrong.When you ain't got nothin' you ain't got nothin' to lose said Bobby Bare. 99.3 is a perfect station to experiment,try some things and just see what happens. Like Jim A said if you don't care about
the station shut it off and turn in the license.Arbitron be dammed..what a joke,the market is only rated twice a year anyway.Be live,local, different and proud of it and work you tails off to be everywhere you can in the counties you serve and I believe the revenue will follow. If you sit back and do nothing,nothing is what you will get. Bring Back ZAX, play everything that hit the top 40 from 1965-1989.Show 99.3 the same attention you show 98.5 and 95.5 and watch the good things that will happen.Just my opinion because I admire alot of people in that building.There is so much talent in Rocky Mount.
They are good people and I hate to see their abilities not being used to their full
extent.Wake up Easton,MD you are lucky to have some really good people...

Allen
 
The problem you would have doing NT in Rocky Mount/Wilson is the availability of the top syndicated shows. My guess is that Curtis has Rush, Boortz, Clark Howard, and Hannity tied up for Nash and/or Edgecomb counties. That leaves ... well, not much of anything for a Rocky Mount station to choose from. I know, there are other shows, but without one of those four (probably without two of them) it would be hard to make it work!

Now, Curtis might consider running the WZTK format on one of his eastern properties.
 
I swear a JACK FM type format would do great in this area, If it was promoted right especially. Its never been done here or even in the Raleigh area for that matter. How cool is it to hear a song from the 60s and then a brand new song from today? I beleive Wilmington's Jack FM gets pretty good ratings. Its by far the most interesting format out there today.
 
quadraphonic said:
98.7 in Wilmington was a good-sounding station, but it's been Spanish for a month or two.
Click to expand...

It moved to the 104.5 frequency, which was a rock station. It was simulcasting on both frequencies for a little while. I still wish it was on 98.7 because that was a powerful signal.
 
Yeah we can hear it up here in northern Wake county sometimes when 98.7 Simon in Greensboro is affected by the weather.
But now, it's not worth the bother, we already got La Ley up here! ;D
 
The problem with WZAX is that they're trying to be too cute by half. No need to do a niche format there when a straight-ahead rocker would do fine in RM. A well-done AC would do well, too, just because WRAL's city-grade signal doesn't quite make it that far--hurting at-work listening. But AC requires promotion and 99.3's promotional needs are always going to rank third in that building. A rocker would create its own buzz.
 
redneckriviera said:
The problem with WZAX is that they're trying to be too cute by half. No need to do a niche format there when a straight-ahead rocker would do fine in RM. A well-done AC would do well, too, just because WRAL's city-grade signal doesn't quite make it that far--hurting at-work listening. But AC requires promotion and 99.3's promotional needs are always going to rank third in that building. A rocker would create its own buzz.
Click to expand...

More like an Alternative rocker.
 
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