It was always a mediocre station, but its almost like they are intentionally trying to kill it with its current format. Im not even sure what kind of format it is. It tries to pass itself off as a "jammin" station but the music mix is beyond horrible. Its especially bad when they play something like Simply Red's "I'll keep holding on" that doesnt even fit in with the format to begin with. It seems like they are trying to be like jammin 99.5 down in Wilmington. But thats a far, far superior station. You know this station is horrible when it barely shows up in the arbitron ratings, with stations 60 miles away that you can barely receive get higher ratings. The station use to have an ok AC, Hot-AC type 70s, 80s format. It was not good but it was better than the crap it is now. And that area really doesnt need another urban type station anyway.
I guarantee I could make that station great. I think turning it in to a Jack-FM type station would do wonders for it. Its never established an image in the first place. Its always sounded like a dull jukebox with no personality anyway.
I guarantee I could make that station great. I think turning it in to a Jack-FM type station would do wonders for it. Its never established an image in the first place. Its always sounded like a dull jukebox with no personality anyway.