RANDY OWENS can be seen wearing a y107 st. judes sweatshirt on his web site promoting his new single.y107 made its mark on the extended ny market---- cbs,citadel and cumulus--and maybe cox should realize that country is the way to go!!!!!! I was once parked on e.8th st in midwood in my old car which had a y107 bumper sticker behind another car with a y107 sticker as well.When the y107 van came to the kings highway shopping strip lots of people showed up!!!!!!
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Y 107's legacy proves that country is do-able in nyc market
- Thread starter yossefgershon
- Start date
Um, you're joking, right? Because you saw a couple of bumper stickers, that immediately and conclusively proves that country will work in NYC again?
Y-107 barely registered a blip in the ratings, despite the quadcast that covered most of the region, especially the suburbs where most country listeners presumably are.
Y-107 barely registered a blip in the ratings, despite the quadcast that covered most of the region, especially the suburbs where most country listeners presumably are.
neo11 said:
Maybe they just didnt interview the right people.Personally I think they should do a web vote from people who are in NJ,NY and CT and see what they REALLY listen to.Make sense?
gumbyandpokie999 said:
Arbitron ratings are proportional in age groups, ethnicities, gender and geographic area population. The stations got virtually no audience in the ratings because they had virtually no listeners.
A web poll is about the most inaccurate type of survey you can do. It makes zero sense. Advertisers use Arbitron, not web polls.
Are you kidding, could you imagine a web poll, every country loving online hick from outside the market would be on there voting as many times as they could to skew the results to try and not be shut out of the #1 market in the country, a black eye for the format that always tries to claim its the most popular.
Everyone seems to forget one thing....country plays well in all areas surrounding the city. WPLJ, for all it's issues, has done a superb job of marketing itself towards NJ. So you city slickers don't listen to country music, we get that, but the folks who do listen to it happen to live in Monmouth, Somerset, Middlesex, Hunterdon, Union....last I checked those are some of the wealthiest areas demographically in the nation. So while you say it fails in NYC that might be true, but when you look at the big picture country works well. You can't keep beating a dead horse just because it is perceived to be good for NYC. WPLJ is a dead horse and the options to rejuvenate it are few and far between.
Country didn't seem to play well enough to keep Y-107 on the air, and its four sticks (and thus, strongest signal) was in the suburbs...Eastern LI, Northwestern NJ, Central NJ and Westchester/Fairfield County. Isn't country supposed to thrive in many of these areas? Yet Y-107 went away quickly.
Big City, the parent company, went bankrupt. Rumba 107.1 was the end result, as it was cheaper to program. I can't quote ratings but I am quite confident that they did quite well with country. The point being that why keep trying to get crumbs from a cake that 5 others ate when you could have your whole cake to eat, as well as some of those crumbs? Many country artists are heard on Fresh and Lite. Maybe a country station could not beat those stations, but it could certainly hurt them a little bit.
Country is not going to get better numbers, better demos or better billing than even PLJ, IMO. The only way I see it working, somewhat paradoxically, is if the station is as low-maintenance as possible...no high-priced jocks, few voices on the air. Since they would have the market all to themselves anyway, the country listeners that are supposedly out there would tune in anyway. If they cut enough costs, they might increase profits even if overall revenue is also lower. Certainly PLJ, the way it's been run, is quite high-maintenance, and that cuts in to the bottom line even if they've been billing well.
That said...I can just see the moment that a country station returns to a NYC, only for country "fans" to come out of the woodwork complaining that it's not exactly the type of country station they want, kind of like how people came out of the woodwork to whine about CBS-FM not playing the type of oldies they wanted to hear, after whining for so long that CBS-FM wasn't on the air.
That said...I can just see the moment that a country station returns to a NYC, only for country "fans" to come out of the woodwork complaining that it's not exactly the type of country station they want, kind of like how people came out of the woodwork to whine about CBS-FM not playing the type of oldies they wanted to hear, after whining for so long that CBS-FM wasn't on the air.
Anyone out there willing to do a country music coalition?
SERIOUS.
Maybe that's the way country fans have to go about this.
SERIOUS.
Maybe that's the way country fans have to go about this.
C
chuckydoll
Guest
C&W can work in NYC ... on a full-market signal
Y107 was a rimshot. People in NYC do not listen to rimshot signals no matter what. Streaming would not have changed a thing.
As I argued in a different thread, country can work in NYC provided it's on a big signal from the Empire State Building. You have to go jockless at first and add in an airstaff slowly. Also, in NYC you have to time a format change just right to get the best PR possible.
CBS could have flipped 92.3 K-Rock to country last month ... but CBS fired 3 PDs, 2 marketing directors and a chief engineer all in one day.
Citadel could have taken 95.5 PLJ country last week ... but Citadel did a slash-and-burn on all the ex-ABC O&Os on Leap Day.
Y107 was a rimshot. People in NYC do not listen to rimshot signals no matter what. Streaming would not have changed a thing.
As I argued in a different thread, country can work in NYC provided it's on a big signal from the Empire State Building. You have to go jockless at first and add in an airstaff slowly. Also, in NYC you have to time a format change just right to get the best PR possible.
CBS could have flipped 92.3 K-Rock to country last month ... but CBS fired 3 PDs, 2 marketing directors and a chief engineer all in one day.
Citadel could have taken 95.5 PLJ country last week ... but Citadel did a slash-and-burn on all the ex-ABC O&Os on Leap Day.
Chucky sums it up best. If it's signal eminates from NYC country would work just fine. The biggest mistake in bringing country back to NYC would be to reassemble the Y-107/103.5 airstaff. The years have gone by and to be honest you could find some great country air talent that would cost less. Look to Allentown, PA, look to Philadelphia, look to Ocean City/Salisbury MD, good jocks who do great shows. Certainly you could do weekend specialty shows saluting the old WYNY airstaff, but the past is the past, time to move forward.
What difference does it make if it's an NYC signal, if most of the listeners are in the suburbs, like everyone is saying? Everyone keeps saying that country is a format that will do well in the suburbs. Yet, it's been tried in the suburbs, at least three times in the past 10 years, a country station in the suburbs has been yanked, never to return. One would think that if the listeners are in the suburbs, they would have no problem listening to a country station on a suburban FM, just like they have no trouble listening to WALK, NJ 101.5, 107.1 The Peak, WBLI, K-Joy, WEBE, WHUD, B-103, Star 99.9 and all the other successful suburban stations out there.
There's plenty of struggling suburban stations out there too. If country had really been a winner in the suburbs, someone would have picked them up all these years.
There's plenty of struggling suburban stations out there too. If country had really been a winner in the suburbs, someone would have picked them up all these years.
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