Y100 Miami being different than other CHR (Top 40) radio stations in the United States.

[MiguelSanchez]

Good afternoon, I haven't been listening to to Y100 (WHYI-FM 100.7) lately. Last time I heard from them was last week, and I realized that it isn’t playing new music because they have been putting the same songs such as old ones, and even Spanish language songs from Shakira, Karol G, or Bad Bunny every 2-3 hours. In other words, they do not play any Gracie Abrams, Gigi Perez, or even the new hit single "The Giver" by Chappell Roan and here is proof, Find the most recently played songs on Y100. On the other hand, here’s the playlist from other CHR (Top 40) radio stations and they do play new music.

Wild 95.5 (WLDI-FM, West Palm Beach): Find the most recently played songs on WiLD 95.5
XL106.7 (WXXL-FM, Orlando): Find the most recently played songs on XL1067
93.3 FLZ (WFLZ-FM, Tampa Bay): 93.3 FLZ - Tampa Bay's #1 Hit Music Channel
97.9 Kiss FM (WKSL-FM, Jacksonville): Find the most recently played songs on 97.9 KISS FM
Power 105.3 (WWPW-FM, Altanta): Find the most recently played songs on Power 105.3 (also heard on WRDG 96.1-HD2)
96.1 Kiss FM (WKST-FM, Pittsburgh): Find the most recently played songs on 96.1 KISS
96.5 Kiss FM (WAKS-FM, Cleveland): Find the most recently played songs on 96.5 KISS-FM
101.3 KDWB Minneapolis-Saint Paul: Find the most recently played songs on 101.3 KDWB
106.1 Kiss FM (KBKS-FM, Dallas): Find the most recently played songs on 106.1 KISS FM
96.7 Kiss FM (KHFI-FM, Austin): Find the most recently played songs on 96.7 KISS FM
KJ103 (KJYO-FM 102.7, Oklahoma City): Find the most recently played songs on KJ103
Z100 New York (WHTZ-FM 100.3 New York City): Find the most recently played songs on Z100 New York

Does anyone know why doesn’t Y100 Miami play new music just like the other CHR (Top 40) radio stations? What if we can call or e-mail them?

 

[Huff]

Your definition of "new music" and what the industry considers "current" are not the same, but WHYI is 34% current over the past seven days according to Mediabase. That's the 12th least among the CHR reporting panel, but still enough for them to be considered "current" enough to remain on the reporting panel.

 

[MiguelSanchez]

Your definition of "new music" and what the industry considers "current" are not the same, but WHYI is 34% current over the past seven days according to Mediabase. That's the 12th least among the CHR reporting panel, but still enough for them to be considered "current" enough to remain on the reporting panel.

By "new music", I meant to say recently released and being part of the current playlists.

 

[Huff]

"new music", "currents", that's what fuels the airplay charts, and a third of what WHYI plays consists of "currents"... here are the ten most-played "currents" on the station over the past seven days:

 

[davideduardo]

Does anyone know why doesn’t Y100 Miami play new music just like the other CHR (Top 40) radio stations? What if we can call or e-mail them?

The market is over 50% Hispanic and they include a high percentage of Hispanics in their research. In the 18-34 and 25-44 demographics, fewer non-Hispanic whites even use radio, so the focus is on songs that research well with the Hispanic portion of the market.

Also, Miami is the only U.S. market where the Hispanic population has higher household income than any other group, making them even more important.

 

[radio128]

KIIS-FM in another very Hispanic market, Los Angeles, does not play the Gigi Perez song nor the new country flavored ditty by Chappell Roan. The Gracie Abrams tune is listed as #33 so it is getting airplay just not very often.

 

[radio128]

I just checked the playlist for KIIS-FM back to Saturday at 6 a.m. and the Gracie Abrams song was just played once, on Sunday at 5:47 p.m.

 

[davideduardo]

KIIS-FM in another very Hispanic market, Los Angeles, does not play the Gigi Perez song nor the new country flavored ditty by Chappell Roan. The Gracie Abrams tune is listed as #33 so it is getting airplay just not very often.

Good point. However, Miami Hispanics generally come from middle and upper class backgrounds in their home country and many listened to stations that played English language pop music "back home".

In LA, immigrants from Mexico and Central America come predominantly from the lowest income groups and grew up listening to the local equivalent of "country music" back home.

While listeners to a CHR station in either market tend to be second generation or later, the music their parents listen to will influence current tastes.

 

[MiguelSanchez]

KIIS-FM in another very Hispanic market, Los Angeles, does not play the Gigi Perez song nor the new country flavored ditty by Chappell Roan. The Gracie Abrams tune is listed as #33 so it is getting airplay just not very often.

Different from Los Angeles, Miami doesn't get such airplay at all from that one.

 

[CentralFL]

Wow, they are playing, Shaggy "It wasn't me", that song is 25 years old. It shouldn't be on a CHR unless it has been used in a movie or TV show set way back in 2000.

 

[MiguelSanchez]

Wow, they are playing, Shaggy "It wasn't me", that song is 25 years old. It shouldn't be on a CHR unless it has been used in a movie or TV show set way back in 2000.

Which radio station was it, XL106.7 Orlando or 93.3 FLZ Tampa Bay? Because the other day I saw Y100.7's playlist and they played the song.

 

[CentralFL]

WHYI played it.

 

[AM-FM-DXer]

If anything, this is a positive sign that iHeart is paying attention to the differences between markets rather than creating cookie-cutter CHR stations that are the same in every city. If the markets demands a more conventional CHR, then a station will ultimately flip.

I do wonder about the future of CHR as a viable format. With young people abandoning radio for streaming and other ways to listen to music, at some point the CHR format might "age out."

 

[MiguelSanchez]

WHYI played it.

That's what I thought.

 

[TheBigA]

Interesting conversation, and it could explain why Y-100 is where it is in the ratings. There seems to be a battle going on in the CHR demo between those who want familiar and those who want new music. In some cases, CHRs ultimately become Hot AC because that's where the larger audience is. That's what happened to WTDY in Philadelphia. iHeart wants to hang on to the CHR heritage and identity of Y-100, but there may not be enough people in Miami to support that much current music. If you compare the Billboard Airplay chart with the Hot 100, it's very different. So the question a programmer asks is what's causing that? It's not that the programmers don't know the songs exist, but that the audience for them may not be using radio. That's what we've seen for Chappell Roan.

 

[MiguelSanchez]

Interesting conversation, and it could explain why Y-100 is where it is in the ratings. There seems to be a battle going on in the CHR demo between those who want familiar and those who want new music. In some cases, CHRs ultimately become Hot AC because that's where the larger audience is. That's what happened to WTDY in Philadelphia. iHeart wants to hang on to the CHR heritage and identity of Y-100, but there may not be enough people in Miami to support that much current music. If you compare the Billboard Airplay chart with the Hot 100, it's very different. So the question a programmer asks is what's causing that? It's not that the programmers don't know the songs exist, but that the audience for them may not be using radio. That's what we've seen for Chappell Roan.

Another song that isn't being played on Y100 Miami is the one with Post Malone and Morgan Wallen. Therefore, the biggest omissions from the radio station are Gracie Abrams, Gigi Perez, Chappell Roan's new hit single "The Giver", and the other two artists I just mentioned. I feel like South Florida is the sole holdout from playing such songs that are played on other CHR stations in the USA.

 

[TheBigA]

Another song that isn't being played on Y100 Miami is the one with Post Malone and Morgan Wallen.

That song is about a year old. It went #1 in country last year. Perhaps they're staying away from country crossovers? The Giver is also aiming country.

 

[davideduardo]

That song is about a year old. It went #1 in country last year. Perhaps they're staying away from country crossovers?

That would make sense in Miami, where the country station has been losing audience for a number of decades, gradually. The market is more and more Hispanic, Black and Haitian with a lot of "northerners" thrown in. My guess is that none of those crossovers ever tests for them.

 

[Anton P]

Chappell Roan's new hit single "The Giver"

That's like 99.9 Kiss Country material. No way for Y100. Also sounds kinda cookie cutter and unappealing.

 

[TheBigA]

This thread got me wondering what would Sean Ross say about this. Then I took a look at his column, and today he wrote a story about how new music has slowed at both broadcast AND streaming! His example is Sheboozey's A Bar Song (Tipsy) that has dominated the country streaming chart for most of the past year.

What If the Streaming Audience Isn’t So Adventurous?

For the last few years, the glacial progress of new music at current-driven formats has been interpreted to mean that

radioinsight.com

The upshot of Sean's column is that perhaps people in general aren't as interested in new music discovery as we might think.

Sean's conclusion might apply to the OP asking about new music on CHR radio:

We also have to consider that there are still enough people who care about new music at Top 40 for whom the format is failing to deliver on expectations. The stagnation of Top 40 isn’t just because of what happened to the most music savvy listeners, but what happened to labels (who don’t want to work as many songs) and to programmers who don’t want to break music unless they can find a streaming story. There are still plenty of people in the CHR ecosystem who love music and could be making it happen sooner, but not if we punt the music development process to an audience that isn’t that much more adventurous than our listeners.