I thought this was an AC station. Or did they change to Hot AC? I looked at some of the songs on their website and one of the last 10 was "When Doves Cry" ... so I guess Chicago doesn't have an AC station anymore. I used to live a lot closer to Chicago and could tune them in all the time. What other "harder" songs have they played lately? When did they stop playing all "lite" music?
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"You Give Love A Bad Name" by Bon Jovi on LITE-FM?
- Thread starter roadrunner
- Start date
So it begins... You should hear what happened to New York's former 106.7 "LITE FM", they slowly but surely added harder tracks to their playlist, and now they've dropped the name "LITE" altogether. Mark my words, don't be surprised if you turn on the station one day and it's called "Chicago's 93.9".
They haven't been soft for a few years now. While AC has become brighter nationally, WLIT is harder than most ACs. Their sister station WNUA is the soft music station of the cluster.
As long as nobody goes up against them (and few stations flip to Soft AC these days) WLIT can probably get away with being harder. Although like many ACs their numbers go down when December falls off. The harder ACs seem to take the biggest drop post-holiday music.
As long as nobody goes up against them (and few stations flip to Soft AC these days) WLIT can probably get away with being harder. Although like many ACs their numbers go down when December falls off. The harder ACs seem to take the biggest drop post-holiday music.
I guess "When Doves Cry" isn't so hard (except when he does the screaming bit at the end). In Nashville, where I am, Mix 92-9 played "Brick House" by the Commodores which I've never heard on that station. They are a very conservative station. The hardest thing I think they've ever played is "Footloose" by Kenny Loggins. Give 'em time...soon AC will be playing "Enter Sandman" by Metallica and "Highway to Hell" by AC/DC! (maybe) ...
They've been doing this crap for about 2 years now and the entire time its been called "The Lite"
Only reason WLTW dropped the "Lite" from their name was because they had Fresh one ohhhhh two point seveeeeeen on their ass.
And as for Love FM copying everything WLIT is doing, its actually the other way around. Check out WLIT's new commercials for example and the disco mess WLIT was last year. Chicago's Feel Good At Work Station.
The current format on The Lite right now sort of reminds me of ABC's AC satellite service (Today's Hits & Great Oldies) that used to run on WJKL. I remember hearing The Beatles - Twist & Shout on there and the Lite is all over it right now.
Only reason WLTW dropped the "Lite" from their name was because they had Fresh one ohhhhh two point seveeeeeen on their ass.
And as for Love FM copying everything WLIT is doing, its actually the other way around. Check out WLIT's new commercials for example and the disco mess WLIT was last year. Chicago's Feel Good At Work Station.
The current format on The Lite right now sort of reminds me of ABC's AC satellite service (Today's Hits & Great Oldies) that used to run on WJKL. I remember hearing The Beatles - Twist & Shout on there and the Lite is all over it right now.
Jeremy Andrews said:
I saw one of these commercials yesterday and, until the Lite logo appeared, I really thought it was just a new flavor of the 100.3 Love FM commercial line!
WLIT had it's annual post-holiday music ratings decline. They fell from #4 12+ in the Fall to being tied for #15 in the Winter. I believe they hit a record low, although it's not too far off from their normal (non-Fall) range.
It's easy to understand why ACs get harder. The younger half of the female 25-54 demo is extremely desireable to advertisers. The problem is there is more competition and fragmentation for 30 year old women than there is for say 50 year old women.
WNUA had one of their best books ever, perhaps some offices that found LITE not lite enough switched to WNUA for the softer texture, the good thing for CC is those listeners stay in the family so to speak.
It's easy to understand why ACs get harder. The younger half of the female 25-54 demo is extremely desireable to advertisers. The problem is there is more competition and fragmentation for 30 year old women than there is for say 50 year old women.
WNUA had one of their best books ever, perhaps some offices that found LITE not lite enough switched to WNUA for the softer texture, the good thing for CC is those listeners stay in the family so to speak.
P
PDPete
Guest
Jeremy Andrews said:
Yes, I was just about to say that last year's crap differs quite a bit form this year's crap!
I'm a little surprised that they didn't stick with their gold based Rhythmic AC format they programmed last year. I think their ratings were better with that format than they are now with their current "Mix/True Oldies" hybrid format.
Speaking of which, can we now say that the Jack FM experiment is officially over? When an upstart oldies station doubles the ratings of the "next big fad" you know that fad was in big trouble before it even started!
I officially proclaim the curse of the 94.7 frequency dead and buried! ;D
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