http://www.sportsbusinessdaily.com/Journal/Issues/2012/03/05/Olympics/NBC-YouTube.aspx
Here's the relevant quote:
This might provide a blueprint as to how best to move live sports from TV to Internet. Should the experiment work, look for the media companies to delve deeper into developing their own digital networks.
Here's the relevant quote:
There has been a steady decline in young viewers for NBC’s broadcasts of the Olympics in recent years. The average age of a Summer Olympics prime-time viewer has risen by nine years since the Barcelona Games, according to data from Magna Global. Cordella and others at the network see the relationship at YouTube as a way to reverse that trend.
“That’s one of the big pros,” Cordella said. “You’re hitting a younger audience consuming through these mediums. To have a conduit into them is a key for us.”
This might provide a blueprint as to how best to move live sports from TV to Internet. Should the experiment work, look for the media companies to delve deeper into developing their own digital networks.