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YouTube unveils short-form video ‘Shorts’ to compete with TikTok

https://nypost.com/2020/09/14/youtube-unveils-short-form-video-shorts-to-compete-with-tiktok/

Thats interesting Youtube in its early years was seen as the Tik Tok of the mid-2000's prior to Google taking over Youtube and when Gen Y/millennials were then considered the young/rising demographic.

YouTube is rolling out a short-form video feature called “YouTube Shorts” to compete with the popular social media platform TikTok.

YouTube said Monday that YouTube Shorts — set to launch in the next few weeks — will allow creators and artists to shoot short, catchy videos up to 15 seconds long using their mobile phones.

Shorts will feature a multi-segment camera to edit multiple video clips together, and will feature a library of songs to include with the videos. Like TikTok, Shorts will also have speed controls that “give you the flexibility to be creative in your performance,” as well as a timer and countdown to “easily record, hands-free,” Jaffe said.

But I get what Google is trying to do here its to deal with Twitch and Tik Tok getting the GenZ audience.
 
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