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Scott Reiniche leaves WPLM

S

ssetta

PD Scott Reiniche just posted on his personal Facebook page that he will be leaving Easy 99.1. I’m not sure what the reason is, but I do know the station will not be the same. He did such a good job programming the station, and I have to say I’m a bit worried about what will happen, and I hope they don’t change too much.
 
I talked to Kevin briefly (I think) shortly after Scott announced his departure. He didn’t say much but he said nothing is gonna change, at least as of right now. I know he was PD before. Scott said on Facebook that it was his decision, and I guess he got into an argument with the general manager. Kevin actually didn’t seem very happy when I talked to him. Are you sure he’s gonna become the PD? What do you think will end up happening?
 
I just found this article:

radioinsight.com

Scott Reiniche Departs WPLM - RadioInsight

Scott Reiniche has resigned as Program Director/midday host at Plymouth Rock Broadcasting Soft AC "Easy 99.1" WPLM-FM/1330 WPLM Plymouth MA. Reiniche wrote on Facebook, "My time at Easy 99.1 has come to and end. I will never forget the fantastic audience that was built and the love for great...
radioinsight.com radioinsight.com
 
Too bad - enjoyed his work there.

Must be a tough place. That huge signal but basically a small market operation and probably a small budget.
 
spt87 said:
Too bad - enjoyed his work there.

Must be a tough place. That huge signal but basically a small market operation and probably a small budget.
Click to expand...
I remember the early '80s when Campbell Broadcasting, which owned WPLM at the time, somehow won the Red Sox radio contract -- I think Jack Campbell's personal friendship with ownership might have been a factor -- and WPLM suddenly became the network flagship. The audio sent down the line to the affiliates was tin-cans-and-string quality much of the time.
 
I have seen several Facebook posts by Scott himself on his personal page. He actually said they were telling him the playlist is too broad, surprisingly. He also said that the station had the best ratings on all of the south shore. I mean, what's wrong with having the playlist too broad? I know that some of the bigger stations usually try to avoid playing a lot of oh-wow songs because they don't believe that a lot of people are familiar with them. And the reason why they weren't played much was because not enough people liked them. But as I said, it doesn't sound like much is changing with the station right now. I don't know what the future holds, though.
 
Apparently, Scott Reiniche is doing some DJ gigs for various functions (maybe he was doing this while still at WPLM-1390/99.1), as a recent issue of the Norwood Record (published in my hometown of Norwood, Massachusetts) has an item about the 50th anniversary reunion of Norwood High School's 1973 graduating class in October and that Reiniche would be "spinning" music there (presumably, although not mentioned in the article, he'd be playing the big hit records of the early 1970's, while these alumni were attending Norwood High).
 
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