> They became XETRA with all news on May 6, 1961. Became
> beautiful music on April 2, 1968. Top 40 returned on
> September 19, 1980.
>
>
> --Brian Craig
>
When I heard them in the 80s, I thought they were a great
Top 40 station, even though they were still on AM. I
noticed when walking around Tijuana, many radios had
The Mighty 690 playing.
Because they were licensed to Mexico, they didn't have
to do any news, not even in morning drive. It was all
music, every hour, with very good DJs and not too many
spots per hour. And they never used call letters; it
was always The Mighty 690. Only the legal I.D. in
Spanish, played between two spots, gave away their
Mexican identity (and having to air La Hora Nacional
every Sunday at 10pm).
They never refered to San Diego. They always used the
words "Southern California" so LA-area listeners would
think it's a local station. Even when they did contests,
where you had to send in a post card, they listed their
address as "The Mighty 690, Box xxx, Southern California,
9xxxx." That's right, no city. They figured if the
contestant got the zip code right, it would get to their
mail box.
Gregg
[email protected]