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Nash signal
- Thread starter BigJimmy
- Start date
Nobody said they did.
Neither WPST nor WPRB have any impact in the Philadelphia market. WPST sells very well, based on its Central New Jersey "neither Philadelphia nor New York" focus... as does WKXW.
The three AM's in the market have no effective penetration of Philadelphia, either, so I have no idea why you think any of them "pretend" to be Philadelphia stations.
WMGQ's 65 dbu is essentially 95% inside Middlesex and Somerset; for all practical purposes, they have no useful coverage of any other county. WCTC's useful daytime coverage barely touches Somerset and does not even cover half of Middlesex by day. By night, it is vastly worse.
The stations may or may not make geographical references on the air. But, as I said, the industry reference to "Central New Jersey" is the Trenton market. The other market you mention, Middlesex / Somerset, is just an embedded portion of the NYC MSA.
I know someone who can receive WPST every day in Springfield, MA. Does that mean PST should sell ads for Massachusetts? The other 94.5's he gets are Y-94 from Syracuse and Jam'n 94.5 from Boston.
Even though the signal could go well over 100 miles from the 65 dBu contour, that coverage might as well not exist to the sales department. People will listen at work within the 70 dbu, in the car till the 54 dbu. The DXers will only start listening when it's below 35 dbu.
Even though the signal could go well over 100 miles from the 65 dBu contour, that coverage might as well not exist to the sales department. People will listen at work within the 70 dbu, in the car till the 54 dbu. The DXers will only start listening when it's below 35 dbu.
That focus is news to me. The whole reason for WPST's move from 97.5 to 94.5 was to give them better coverage of Philadelphia. And then 97.5 moved their transmitter to give them better coverage of Philly as well; now it bears the call letters of a Philadelphia station (WPEN-FM) and calls itself "Philadelphia's First FM Sports Station".
As far as the radio listener is concerned, the stations that call themselves "Central Jersey" on the air are based in New Brunswick, not Trenton. Listeners don't know or care what the "industry" calls things.
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The move of WPST had to do with 97.5 becoming a Philadelphia MSA station, licensed within the metro in Burlington County.
WPST is a Trenton MSA play, with comparable billing to WKXW.
But this thread is about the "WNSH Signal" and is thus about an analysis of effective and useful coverage of stations. We're not talking about listener perceptions... we are talking about signals and their potential to generate listening.
The vast majority of RadioDiscussions users are listeners, not radio industry experts, and thus at times we may use terminology differently than the "industry" uses it. Neither is more "correct" than the other -- it's just a matter of what perspective you're coming from.
The vast majority of RadioDiscussions users are listeners, not radio industry experts, and thus at times we may use terminology differently than the "industry" uses it. Neither is more "correct" than the other -- it's just a matter of what perspective you're coming from.
That's reasonable.
And it's also an opportunity to mention that while stations often may be "heard" at considerable distances from their locations, stations almost universally have no interest in the listening outside their immediate market and primary signal coverage. This is because there is... and again "almost universally"... no way to make money from fringe coverage.
Radio is bought by larger advertisers based on individual markets, and penetration into other markets, unless very significant, are of little or no value. Here is where those "for entertainment only" radio-locator.com maps are useful: for FMs, 95% of the ratings-measured listening generally occurs about 20% inside the innermost red contour on radio-info. While those little maps show fringe and extreme coverage, there is little to no measured listening in those areas. Because of that, it shows that stations can't compete in those areas due to inadequate signal intensity to penetrate homes, workplaces and such were the bulk of radio listening takes place.
That's the difference between the person around Islip or Babylon who can hear Nash by manually tuning a decent car radio and the average listener whose car radio will not stop on "seek" on Nash and whose home or work radios won't get it at all.
Radio-locator says about their maps:
What they don't say is that the maps don't take terrain into account, which can have a HUGE effect on FM reception.
What they don't say is that the maps don't take terrain into account, which can have a HUGE effect on FM reception.
The Radio-Locator maps do take terrain into account. It's just not as obvious in the less mountainous areas. Look at KYGO Denver for example, a non directional station... notice the way the signal goes much further east than west... http://www.radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=kygo&x=0&y=0
To David Eduardo:
In your post of 8-29-13 you said that the useful/ratings coverage is basically 20% inside the red contour. Does that mean that only 20% of that area is useful, OR is that 80% (100% - 20%) of the space inside the red contour?? The way it was stated is a bit confusing at least to me. Thanks in advance for responding.
In your post of 8-29-13 you said that the useful/ratings coverage is basically 20% inside the red contour. Does that mean that only 20% of that area is useful, OR is that 80% (100% - 20%) of the space inside the red contour?? The way it was stated is a bit confusing at least to me. Thanks in advance for responding.
80% of the inner contour is the usable, ratings generating signal for in home and at work listening.
A little late seeing this, but WPST does mention Philadelphia in their legal ID, and they talk about Philly during their morning/evening traffic reports.
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