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Will 98.9 The Walk Die on Monday?

RadioFreak69 said:
First of all, with 98.9's limited signal there's no way it can make a BIG splash in the market. Therefore there won't be any local DJs, especially Randy & Spiff.
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Yesterday I carried them all the way from Roswell to downtown Atlanta on a hand-held battery portable. No problem. Where do you think the difficulty will be?
IMHO, in this market, when people say "oldies" they mean '60's music, not disco and hip-hop and the crud that came out of the speaks in the 70's and 80's. If you want that material, 97.1 and 98.5 will do you. Don't monkey with TOC.
 
RadioFreak69 said:
First of all, with 98.9's limited signal there's no way it can make a BIG splash in the market. Therefore there won't be any local DJs, especially Randy & Spiff.
Second, True Oldies plays way too many 60's songs. I think 80% of the playlist is 1964-1974. 106.7 tried True Oldies and received poor ratings. Then they dumped True Oldies, went local, cut back on the 60s stuff, played more 70s & 80s, and ratings went up. Why did Cumulus go back to True Oldies again??? They should've stuck with what worked on AGH 106.7 before it flipped to All News. It's like they never make the right decisions...
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They play a wide range from the 60's to the mid 80's. They just played Addicted to Love which came out in 86. Awesome station. I even heard the Partridge Family earlier today. So far no Elton John, Captain and Tennille, or Abba. Probably missed it.
I think that they are having an effect on the River. I have noticed several oldies songs in the past 2 days. At one point, both were playing Green Eyed Lady at the same time!
 
gnd said:
They play a wide range from the 60's to the mid 80's. They just played Addicted to Love which came out in 86. Awesome station. I even heard the Partridge Family earlier today. So far no Elton John, Captain and Tennille, or Abba. Probably missed it.
I think that they are having an effect on the River. I have noticed several oldies songs in the past 2 days. At one point, both were playing Green Eyed Lady at the same time!
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Noticed that too. River is playing more oldies pop, and more older AOR like the Doors. This after months of going harder and newer.
 
Mike_Rafone said:
Yesterday I carried them all the way from Roswell to downtown Atlanta on a hand-held battery portable. No problem. Where do you think the difficulty will be?
IMHO, in this market, when people say "oldies" they mean '60's music, not disco and hip-hop and the crud that came out of the speaks in the 70's and 80's. If you want that material, 97.1 and 98.5 will do you. Don't monkey with TOC.
Click to expand...

There are a couple of difficulty areas I would like to point out. I noticed these back when "The Walk" existed. 1) Acworth/Woodstock area-My parents and I live off of Wade Green Rd. just south of SR 92. This area has a lot of trees. The part of this area where it's really the worst is anywhere north of I-575 & Towne Lake Pkwy. 2) Low Lying Areas in the Buckhead community-My older sister and brother-in-law live just off Peachtree Rd. down the street from the Salem Atlanta studios. They live around Sheridan Dr. & Delmont Dr. in a townhouse that's considered in a low-lying area. Like where my parents and I live in Acworth, my older sister's and brother-in-law's townhouse also has a lot of trees surrounding it. The signal is still receivable in these areas. It's just plain terrible sounding in these areas. Talk about uncool and so not right. I have had the pleasure of listening to Oldies 98.9 online via Internet, and I like what I'm hearing in the rotation. Anyway, that is all.
 
RoddyFreeman said:
True Oldies makes total sense for Cumulus. First of all, it's free programming. It will cost the Atlanta cluster electricity and tower rent but probably little else. Second, a fairly sizable audience has been clamoring for oldies. Yes, they are older and out of the agency buying demos. But True Oldies will attract a decent amount of ad dollars from local businesses, many of which are owned by baby boomers. Given the station is a translator with a small signal, it does not need to bill the kind of money a full-power FM does. Oldies 98.9 will be a win for Cumulus.
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It will do well for Cumulus. I know for a fact. The spot load is good with advertisers jumping on board.
 
AMFMRadFan said:
There are a couple of difficulty areas I would like to point out. I noticed these back when "The Walk" existed. 1) Acworth/Woodstock area-My parents and I live off of Wade Green Rd. just south of SR 92. This area has a lot of trees. The part of this area where it's really the worst is anywhere north of I-575 & Towne Lake Pkwy. 2) Low Lying Areas in the Buckhead community-My older sister and brother-in-law live just off Peachtree Rd. down the street from the Salem Atlanta studios. They live around Sheridan Dr. & Delmont Dr. in a townhouse that's considered in a low-lying area. Like where my parents and I live in Acworth, my older sister's and brother-in-law's townhouse also has a lot of trees surrounding it. The signal is still receivable in these areas. It's just plain terrible sounding in these areas. Talk about uncool and so not right. I have had the pleasure of listening to Oldies 98.9 online via Internet, and I like what I'm hearing in the rotation. Anyway, that is all.
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We're only talking 250 watts here...not the tens of thousands of watts most FM stations have.

http://www.radio-locator.com/cgi-bin/pat?call=W255CJ&service=FX&status=L&hours=U

http://www.radio-locator.com/info/W255CJ-FX
 
RadioFreak69 said:
First of all, with 98.9's limited signal there's no way it can make a BIG splash in the market. Therefore there won't be any local DJs, especially Randy & Spiff.
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;D ;D ;D ;D ;D Your quote "there won't be any local DJs, especially Randy & Spiff" is an admittance on your part that Randy and Spiff on 98.9 could be BIG, really BIG!!! On Spiff Carner's "Spiff Happens" blog he has made no mention of the return of Randy and Spiff on True Oldies 98.9, so my guess is Cumulus is keeping it under wraps, I think it's going to happen!!!! Randy and Spiff or even a Spiff and Fred show on True Oldies 98.9 would really help even a small translator make a big splash in the ratings! I bet that would make True Oldies 98.9 called the fastest growing radio station in Atlanta! The book numbers would be hot! And it would prove my long-held point that an Oldies station in Atlanta with a huge playlist would be very well. Small playlists killed Fox 97 and Cool 105.7.
 
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