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Boston Radio Ratings: August 2013

P

pjc1961

Boston: http://ratings.****************/cgi-bin/rol.exe/arb013

August 2013 age 6+ overall publicly released ratings for subscribing stations cover the survey period of Thu. 7/18/13-Wed. 8/14/13.
Next survey period will be September 2013 covering Thu. 8/15/13-Wed. 9/11/13 with the data delivery date being Tue. 10/1/13.

AllAccess.com's August 2013 PPM Ratings Analysis featuring the top 5 (or so) stations in the 25-54, 18-34 + 18-49 demographics
(scroll down for Boston):
http://www.allaccess.com/net-news/a...t-ppm-analysis-for-houston-washington-d-c-phi
 
WODS cume is 954K - WJMN - 773K

WEEI has gotten their Red Sox bump as now they are in a virtual dead heat with WBZ-FM ( with a higher cume )
 
JAMNS Decline

What a fall for JAMN over the past year. Whoever decided to axe the old morning show really made a bad decision. I'm not sure if it was the PD or one of the Clear Channel hire ups, but in retrospect, that was a really bad decision. They have had the perfect storm for decline over the past year: a decline in the mainstream popularity of urban leaning rhythimic music, new competition from AMP and HOT- one of which is programmed by the guy who built JAMN back in the 90's, and the destruction of their popular morning show to either "save a few bucks" and/or "get younger" depending on who you believe (with two of the people from that morning show joining their new competition.)

One major problem they have is Ashlee on the morning show. She comes across very unlikeable on the air, not "nice" at all, and that is likely a major turn off to the listeners who tuned in to hear the much more pleasant Pebbles and Mellissa through the years.

Ramiro is a great jock. Hopefully they wont make another huge mistake and show him the door, because he is the best thing on that station.
 
WJMN may have had its lowest book in a year, but it's still #2 18-34. If WBQT continues on its current path, that could come to an end soon.
 
If they turn the ratings upside down, WUMB is in first.
Way to go WUMB !!![/QUOTE]

Weren't they at a .5 or .6 share about a year ago? What happened to them in such a short period of time?
 
maradiogeek said:
Weren't they at a .5 or .6 share about a year ago? What happened to them in such a short period of time?
Click to expand...

I don't recall WUMB ever being at a .5 or .6 in the 12+ overall ratings over the past few years, it always floated between .1 and .3, maybe .4 once or twice.

Certain specialty shows such as the Saturday afternoon/evening Celtic show "Celtic Twilight" and the Saturday morning 1960s/'70s folk-rock show "Highway 61 Revisited" got up to .6 in the breakdowns at times over the years, but not the entire station in the 12+.
 
kp2780 said:
What a fall for JAMN over the past year. Whoever decided to axe the old morning show really made a bad decision. I'm not sure if it was the PD or one of the Clear Channel hire ups, but in retrospect, that was a really bad decision. They have had the perfect storm for decline over the past year: a decline in the mainstream popularity of urban leaning rhythimic music, new competition from AMP and HOT- one of which is programmed by the guy who built JAMN back in the 90's, and the destruction of their popular morning show to either "save a few bucks" and/or "get younger" depending on who you believe (with two of the people from that morning show joining their new competition.)

One major problem they have is Ashlee on the morning show. She comes across very unlikeable on the air, not "nice" at all, and that is likely a major turn off to the listeners who tuned in to hear the much more pleasant Pebbles and Mellissa through the years.

Ramiro is a great jock. Hopefully they wont make another huge mistake and show him the door, because he is the best thing on that station.
Click to expand...

I've been saying this for the longest time. Jam'n CONTINUES to be a medicore, stale, and predictable station with little to no adventurous quality, with the same current/recurrent rotation for seemingly months before a change is made...and the ratings continue to suffer. Hot 96.9 has stepped it's game up dramatically and it shows. As far as the morning show goes, I agree 100% about Ashlee...she has to go. Very unlikable and stuck up is not someone I want to hear in the morning..when she comes on I literally change the channel. No radio professionalism at all..She literally sounds like they grabbed one of their random listeners and stuck them on the morning show with Ramiro. Ramiro has talent and he deserves to work with someone PROFESSIONAL not with some twit who was on the Real World (so?). With that said, Ramiro and Pup Dawg are the shining stars on that station.. if they went for a direction w/their playlist more akin to Hot 93.7 in Hartford or even Hot 104.7 in Portland they'd be sounding more fresh. Otherwise expect the downward spiral in ratings to continue
 
Remembering back many years ago when they said the country format would never work in Boston, so country was on smaller stations like WCOP or WDLW. They also said that about Philadelphia, too. Good to see WKLB on top & WXTU in Philadelphia is consistent too - both built up over the years by Mike Brophey!
 
I will have to say Dj Pup (been the music director/PD), and the whole AM show are the reason for the ratings at WJMN sliding. They all should be fired. If they don't want to change to an adequate format, then I wish they hit the bottom of the ratings.Boston is tired of the mediocre music/programing with this station. In addition, too many POPish/rhythm stations in this market and they sound somewhat the same. At this point WJMN is better off running syndication and selecting another music director that actually pay attention to what the listeners want to hear vs. marketing perspective for a 15-30 mins grasp of listeners. Congrats to WKLB for been different and number #1.
 
Yea man, Pup Dawg is a good mixer but bad PD. They've been skewing more urban in late 2012 -2013 but they're still too repetitive., the urban lean is good but its just to stale. They need to go more Hot 93.7. Connecticut is a stale state, Boston is a decently vibrant region and all of its stations Rock, Country, Pop, and Hip Hop should be true to form and exuberant!
 
I think Todays Country music is a lot different than what WCOP or even WDLW was playing back in 80's. County today sounds more AC to me.

It looks like WRKO didn't get any bump from the demise of 96.9 Talk. If you combine GBH and BUR they have double the audience of RKO. I still think it won't be long until Barry Armstrong leases out most of the station. If Howie doesn't resign they are done and Crazy Kuhner will be back to running his make believe think tank and writing more columns for the Moonie Paper
 
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