News4BayArea said:
Fox would be wise to try and work a swap deal with Comcast/NBC Universal, Media General and Cox. KNTV is right in the backyard of the new 49'rs stadium. The Fox Sports Network and the NFL will all be players now that a deal has been reached and why would Fox want to buy KRON on Van Ness.
First of all the building is a fire trap and has sustained damage from the last big earthquake in 1989. Secondly sending a crew down there on the 101 freeway during peak hours is a holy nightmare.
The best way to go is to have a station swap with Fox taking 11, NBC on 4 and the My Network syndicated programming on either KTVU or KOFY.
Okay....
First of all, the proximity of the station to the stadium is irrelevant. That's what trucks are for. The network sends its own for the games. As for the local news coverage of the games, all the stations do that, and NBC11 probably enjoys the proximity.
Second, if KRON on Van Ness is an earthquake-damaged firetrap that FOX should avoid buying, why shouldn't NBC avoid it too? The peacock didn't spend the bucks it has to bring KNTV up to specs to hand it off to a competitor and start over with another fixer-upper.
Third, affiliation swaps are extremely disruptive and the effects can last 10 years or more.
Fourth, you're seriously suggesting that Cox would be better off losing FOX and picking up MyNetworkTV than they would getting 8 or 9 figures (a massive profit) selling KTVU to FOX?
Best move for FOX and Cox: FOX buys KTVU. No disruption, Cox gets a nice payday.
Second best move for FOX if it can't get a deal to buy KTVU: Buy KRON. It gets them a heritage station they don't have to tell people how to find and a good dial position on cable without having to buy their way up. Downsides: Disruption, promotion cost, cost of re-habbing KRON or building new studios. Very bad for Cox, though.
Past that, it gets ugly for everybody unless FOX skips San Francisco and settles for continuing affiliation with KTVU.