Agree 100%, actually a TV station being run as a radio station due to an FCC loophole, AKA a Franken-FM. A "legal pirate" of sorts. The owners had the bucks to invest in this little hobby. However I thought it was September 2015 when low power analog TV goes bye-bye.
However, I have a hunch they may end up on an HD radio subcarrier, and failing that, they will still stream online, and I'd figure in another 1.5 to 2 years or so, mobile Internet (via cell phone carriers) will allow more bandwidth for less money and many more people will be plugging their smart phones into their vehicle's sound system to listen to Internet radio.
However, with that all said, I like 87.7 cuz they do think outside the box and aren't a cookie cutter Clear Channel station. Yes, 87.7 may not be as "polished" as the other stations, and that in it's own way make them even more fun to listen to. I grew up in the 60's listening to the Cleveland area AM pirates of the day (WMHR, KAOS, WIKD, WBDJ, and others). Even worked at one, LOL.