Eric Von Haessler is out at Rock 100.5's Regular Guys

[acheron1982]

I agree with the exception of the Atlanta market with Q100 and Power. Q100 is kicking Power's ass.

Regarding rock 100.5 - They can go active rock and include some edgier alternative tracks. I think they need to go in that direction or go straight classic rock. This mainstream rock crap sucks because they don't play anything worth a damn in the classic rock spectrum and they play little modern rock in terms of currents - It's all recurrent.

They can make a few classics an hour fly if they simply cut out the Imagine Dragons, Muse, Coldplay and whatever other wimpy sounding alt rock tracks they happen to be playing right now and replace it with Disturbed, A7X, Bullet for my Valentine, Nine Inch Nails, Three Days Grace, etc. When Bone and Rock 100.5 "became one," the playlist still sounded too much like the old Rock 100.5. At the moment, it sounds like a bad mix of the old Rock 100.5 and 99X (they need to give it up already; the 99X brand has been miserably executed for the past decade. Cumulus doesn't know how to program alt rock...period).

The other option would be to weed out most of the Classic Rock and tighten up the alt rock categories while including more hard charging Active Rock, but apparently that isn't an acceptable option, per the intel posted earlier.

I cannot even think of the last format change in a Top 25 market that Cumulus has pulled off successfully. Any successful stations they have in those markets were inherited from other companies in recent years or are heritage stations that have been around for 20+ years. Say what you want about Clear Channel (I'm not a big fan of theirs personally), but in most large markets their track record with regard to format changes & format tweaks -- especially on the FM dial -- is better than that of Cumulus.

 

[jabba17]

I agree with the exception of the Atlanta market with Q100 and Power. Q100 is kicking Power's ass.

And Kicks is doing better than Bull.

What's interesting is that namechecking of 99X that Rock 100.5 is doing in some promo of some event.

 

[acheron1982]

Retype your comment regarding 99x because I was not understanding you. It caught my eye! LOL

And Kicks is doing better than Bull.

What's interesting is that namechecking of 99X that Rock 100.5 is doing in some promo of some event.

 

[jabba17]

Retype your comment regarding 99x because I was not understanding you. It caught my eye! LOL

Rock100.5 is doing some kind of outdoor live music event, and they asked the rhetorical question in the spot promoting it "Is this like Music Midtown or 99x's Live X? Sure is!" or something like that. Hear it about every AM during TRG.

 

[MarkW]

Discounting translator signals, the only ATL stations on the FM dial that Cumulus has built on its own are Rock 100.5 (a massive ratings loser for years on end) and All News 106.7 (a valiant effort, but an underachieving one).

When Cumulus laid its grubby little hands on Q100, they inherited a well constructed station that was already beginning a growth spurt. Moving them from 100.5 to 99.7 was a smart decision, but frankly it was a no-brainer.