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New sounder package at WSB

jabba17

jabba17

Has anyone noticed the new sounder package at WSB during AM drive/Scott Slade? I thought I was listening to AN106.7 for a second. It sounds a LOT more like what they are using at AN106.7...warts and all.

Oh, and more dropping of the "all news" line at WSB to boot.
 
Even if All News 106 is or is not a success, 106.7 certainly has the attention of WSB management. IMHO this is good. Competition usually makes both stations stronger. I guess the exception is Power 96 and Q100. I really thought CC would have a better CHR product. (Sorry for the off topic thought,) WSB really needed "pushed" to emphasize their news. They had really the only radio news "franchise" in the market after WGST was killed internally by CC management.
 
They've been using it for awhile, and it's squarely aimed at 106.7. They do say "all-news," and it's very aggressive imaging. One thing I'm not sure how I feel about is the sweeper they've stuck in the middle of the top-of-the-hour newscast.

Rarely does a station stay with the same voice/imaging style for over 20 years, but WSB has done just that with its imaging using the voice of Jeff Davis. And it still sounds great to me.
 
RoddyFreeman said:
Rarely does a station stay with the same voice/imaging style for over 20 years, but WSB has done just that with its imaging using the voice of Jeff Davis. And it still sounds great to me.
Click to expand...
It does. Hard to believe it's that old.

WGST used the WCBS package (http://donswaim.com/wcbs-alerts-ebs-net-alerts.mp3 ) from the time they flipped to all-news in the 1970s until (I think) Planet Radio in the late 1990s, although it was pretty much restricted to Tom Hughes's shift by the end of its use.
 
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