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If WNSH moved to Empire...hypothetical question

nd2023

Banned
Would it be worth it for Cumulus to take 94.7 WMAS off the air entirely, if doing so meant WNSH could move to Empire? Let's ignore 94.3 The Shark and the current format of 94.7.
In other words, is the increase in value of WNSH at Empire greater than the total value of WMAS?
 
Irrelevant question. It's not WMAS that's the obstacle to WNSH moving. If you "ignore 94.3 the Shark," WNSH can go straight to Empire with just a minor tweak to WMAS. But you can't ignore WWSK, as we've beaten to death now on these boards for years.

In any event, Cumulus actually told us exactly what a move of 94.7 to Empire is worth to them. It's baked into the sales contract with Family Stations: there's a clause in there that obligates Cumulus to pay Family $8.5 million more if it moves 94.7 to Manhattan as a B1, $10 mil as a B. That's probably a little more than WMAS is worth these days.
 
94.7 is a 23,500 watt B with a 679' HAAT, 899' above sea level and located in the heart of the NYC market.

Nothing needs fixing here!

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94.7 is a 23,500 watt B with a 679' HAAT, 899' above sea level and located in the heart of the NYC market.

Nothing needs fixing here!

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Then-----why can't I hear 94.7 on the east side of manhattan. ? Ive been told
94.7 is programmed for the suburbs & rural areas anyway---- not for NYC.
 
the signal of WNSH 94.7 has been discussed in other threads here. And---
Cumulus wants the NASH FM brand on the air in the NYC area even if its on an inferior signal.
 
The current WMAS-94.7 transmitter and tower are along the banks of the Connecticut River in Springfield, Massachusetts.

I would think that a move of the WMAS transmitter to the summit of Mount Tom in Holyoke (a few miles north of Springfield) might be enough, in terms of mileage separation, for Cumulus to be able to move WNSH's transmitter to the Empire State Building (or to 4 Times Square).
 
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Then-----why can't I hear 94.7 on the east side of manhattan. ? Ive been told
94.7 is programmed for the suburbs & rural areas anyway---- not for NYC.

Terrain east of 94.7's site slopes to sea level. Most land in the NYC market is of low altitude. You can sit on the deck at Nathan's in Rockaway, eat a hamburger and look across Jamaica Bay and easily see the NYC skyline. 94.7 is ideally located in the territory where the higher elevations start to give the ESB signals problems. Can't get 94.7 on the east side of Manhattan? How far east are you, Bridgeport?

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I can't believe we're having this discussion again. WMAS can't be moved to Mount Tom and still adequately cover its' community of license of Enfield.
 
The current WMAS-94.7 transmitter and tower are along the banks of the Connecticut River in Springfield, Massachusetts.

I would think that a move of the WMAS transmitter to the summit of Mount Tom in Holyoke (a few miles north of Springfield) might be enough, in terms of mileage separation, for Cumulus to be able to move WNSH's transmitter to the Empire State Building (or to 4 Times Square).

Wrong. In addition to Bill's reason, WWEI/105.5 Easthampton transmits from Mt. Tom. The two stations are 10.8 MHz apart, so they cannot co-locate without violating required IF separation.
 
It doesn't surprise me if WNSH is weak on the east side of Manhattan. That area is in the shadow of all the skyscrapers which undoubtedly are blocking the signal from the west.

When I used to live in Jersey City I always had problems pulling in WEBE (from Bridgeport) because all the NYC skyscrapers were blocking the signals from the east. Yet if I drove 25 miles south to New Brunswick I could pull in WEBE no problem. Go figure.
 
It doesn't surprise me if WNSH is weak on the east side of Manhattan. That area is in the shadow of all the skyscrapers which undoubtedly are blocking the signal from the west.

When I used to live in Jersey City I always had problems pulling in WEBE (from Bridgeport) because all the NYC skyscrapers were blocking the signals from the east. Yet if I drove 25 miles south to New Brunswick I could pull in WEBE no problem. Go figure.

Figures are in! WEBE, on a smokestack in Bridgeport with a 117 meter HAAT, is 55 miles from Jersey City. WNSH, in West Orange with a HAAT twice WEBE's, is 15 miles from Roosevelt Island. Someone might notice that is about the same distance (ESB to Rockaway Beach) I described in post #8 of this thread.

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Let's look at this logically, and from the vantage point of an owner/operator:

1. Costs. Right off the bat, let's hypothetically say that Cumulus could move it to Empire as a full B. That's $10 million to Family Radio, plus the costs of moving to Empire. The master antenna at Empire, last I knew, was full. Maybe they go to the mini master?

2. See #1. Would the billing increase on Nash enough to cover the cost involved?

3. The only reason to shell out $10 million plus moving costs would be to sell the radio station and hope to make more of that $10+ million back. Cumulus has 94.7 to put the Nash brand on the air in NYC. They're not market capped either. No reason to sell.

4. This is all hypothetical because as we've beaten to death here so many times, moving 94.7 to Empire has a 1% chance of maybe happening. 94.3 isn't going anywhere, so neither is 94.7. If it could have been moved to Empire, or 4TS, don't you think Family would have done it before selling to raise the value of the stick???
 
Where it stands now, WNSH has most everything that Cumulus sought.

They get their 1.8 or 2.0. That's more brand visibility than ESPN or Disney is
getting, and it's within a far shorter time span. They're saving money by
staying where they are, which is about as content as a radio company can feel in 2013.

Why should they move? To pay more (as Fybush points out) and wind up
essentially with the same ratings? Chances are that they have achieved
exactly what they were looking for from the start, and they've peaked.
There is their somewhat younger-leaning/female-heavy offering, accomplished with
little apparent minimal effort. Their statement is a done deed.

* * * * * * *

Incidentally : That 'tower on the banks of the Connecticut River' caught my eye. l
worked at WMAS-FM in 1974. It was known as WHVY then, an AoR. Is 94.7 still
broadcasting from that same self-supporting stick in their back yard from over forty years ago?
Scott Fybush would know if the tower originally was built to be that of WMAS 1450 AM, and if the
owners just stuck the FM element on it for sake of convenience and proximity......
 
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