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Las Vegas has 4 oldies stations (why not ATL)?

gregg75

gregg75

Wish we did. Visited there this past summer and between the 4 you could just about find something 24/7. Each has a specific skew (Discoish, R&B, Rock, Pop). Interesting that Vegas is not near the size of Atlanta, but they seemed to have more of a pulse on today's music than ATL has. I do believe oldies stations are the wave of the future!
 
gregg75 said:
Wish we did. Visited there this past summer and between the 4 you could just about find something 24/7. Each has a specific skew (Discoish, R&B, Rock, Pop). Interesting that Vegas is not near the size of Atlanta, but they seemed to have more of a pulse on today's music than ATL has. I do believe oldies stations are the wave of the future!
Click to expand...

I wish you were right, but the "oldies" of the future will be more like the "classic hits" morphing going on at the heritage oldies stations like KRTH in LA, which is adding way more 80s and 90s (they are playing "Love Shack" by the B52s as I write this, before this, it was Lou Rawls "You're Gonna Miss My Lovin") and are now segueing into Billy Joel "My Life". Gone is basically anything from before 1973.

As time marches on, you will start to hear early 2000's on KRTH. I am sure of it. Stations like this will become the "Fox 97" we all knew and loved in the 80s and 90s. You'll hear mostly late 80's and early 90s top 40 hits, with 2000's thrown in, and "throwbacks" of early 80's new wave stuff like Simple Minds, Human League, etc. But I doubt you will hear anything before 1982.

Oldies will go the way of beautiful music, smooth jazz, MOR, etc- to satellite, HD2 and mostly online. I wonder what it is about Las Vegas that makes it a salable product but not here?
 
Atlanta is one of the Top 10 markets but it is also one of the fastest growing. In the case of urban radio, the problem is the majority of its target audience hover below the age of 45 and that includes transplants. So that makes for difficulty being able to target listeners who want to reminisce on Motown, disco, 70s sweet soul and funk, and have long moved on from V-103. Kiss 104 once carried the R&B oldies format for eight years but Cox ran it in the ground, and Grown Folks 102.5 (now Majic 107.5) had the weakest signal of all its competitors but RO stuck it out given its favoritism toward the urban ac format nowadays. Neither Kiss or Majic play 70s music, although Kiss would still sprinkle a 70s title or two at a time. And it seems like nobody's talking about Hedgewood's Old School Ten Ten no more.

In the case of Vegas, the closest thing to an R&B oldies station is KOAS "105.7 The Oasis" but it is aimed at a rhythmic audience rather than urban.
 
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