Nah, the commercial load is about the same. What you heard had to have been a fluke (maybe they were having technical difficulties so they ran extra commercials). The commercial time in the middle of the top of the hour newscast is never that long.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
KFI's Falling Ratings
- Thread starter Gregg.
- Start date
Nah, the commercial load is about the same. What you heard had to have been a fluke (maybe they were having technical difficulties so they ran extra commercials). The commercial time in the middle of the top of the hour newscast is never that long.
T
Thomps2525
Guest
How about the bottom-of-the-hour newscast? When the newscast is over, there are often two or three more commercials before the program host comes back on. That is not a good way to program a station!
They've been doing it that way for a few years. So why the drop in ratings all of a sudden?
Four minutes of spots in a five minute newscast that presumably had more than one story?
Not likely.
And if you're going to ask why the ratings are improving, suggesting that something is driving listeners away is kinda self-defeating, isn't it?
Really? KMPC did exceptionally well with a couple of 30s, a 60 or even more between the end of a newscast and the beginning of a DJ show for....decades.
T
Thomps2525
Guest
My wild guess? Listeners are getting tired of Bill Handel's irreverent putdowns, Rush Limbaugh's "Obama-will-ruin-America" diatribes, John & Ken's over-emotional ranting, Neil Saavedra's food talk, Bryan Suits' war stories, and Tim Conway Jr.'s "What the hell did Jesse Jackson say" game.
By the way, Bryan Suits made a tweet on October 18 that Robin Bertolucci might want to consider: "It's a disaster when Limbaugh takes phone calls. A good local show would kick his ass."
By the way, Bryan Suits made a tweet on October 18 that Robin Bertolucci might want to consider: "It's a disaster when Limbaugh takes phone calls. A good local show would kick his ass."
Gee, Steve...a page ago, it was spot load.
And you're wild guessing reasons for a decline when the numbers are going up.
T
Thomps2525
Guest
Actually I've made several comments about KFI's high commercial load and how tiresome some of the hosts are getting. I find myself listening more to KPCC and KNX and even KPFK now. Ratings numbers can fluctuate quite a bit from book to book but KFI had been in a slide for several months. Not being able to interview all the listeners, I can't come up with reasons for KFI's rationgs going up or down without guessing. On the previous page---See? I do read the posts---wadio theorized that KFI is trying to pander to younger listeners and those younger listeners aren't listening to KFI anyway. And no one has explained any definite reasons for KFI's decline and the October spike. David?
Well, I think all of AM Radio has a high commercial load. It's just a fact of modern life. I doubt KFI's commercial load was that different when it hit #1 a couple of years ago.
Yes, KFI did re-enter the top 10 in the October ratings, going up to #9. But then, all of Talk Radio seemed to get a bump from the government shutdown and fiscal cliff. In September, only three large market Talk Radio stations made their city's top ten. Then in October, thanks to the controversy in Washington, the number doubled.... WSB Atlanta (#1), KFI, WGN Chicago, WBAP Dallas, KTRH Houston, WMAL DC. KFI, WBAP and WMAL were not in the top 10 the previous month.
So what to do about KFI and other highly profitable AM stations in the future? I don't think the major owners really know. As mentioned above, WBAP Dallas just lost its FM simulcast. Same thing happened recently in Buffalo, Tuscon and San Diego. Talk Radio, because it's an older-skewing format, seems to be OK on AM. In most cases, owners don't see the justification for replacing a music format on FM with a Talk simulcast.
Note that this isn't true for the Sports format. I'd say about half of all markets now has a Sports station on FM. KDKA-FM just hit #1 in Pittsburgh and WXYT-FM also spent time at #1 in Detroit. I'd guess you'll see a Sports station on FM in LA before KFI or KNX gets an FM simulcast.
Yes, KFI did re-enter the top 10 in the October ratings, going up to #9. But then, all of Talk Radio seemed to get a bump from the government shutdown and fiscal cliff. In September, only three large market Talk Radio stations made their city's top ten. Then in October, thanks to the controversy in Washington, the number doubled.... WSB Atlanta (#1), KFI, WGN Chicago, WBAP Dallas, KTRH Houston, WMAL DC. KFI, WBAP and WMAL were not in the top 10 the previous month.
So what to do about KFI and other highly profitable AM stations in the future? I don't think the major owners really know. As mentioned above, WBAP Dallas just lost its FM simulcast. Same thing happened recently in Buffalo, Tuscon and San Diego. Talk Radio, because it's an older-skewing format, seems to be OK on AM. In most cases, owners don't see the justification for replacing a music format on FM with a Talk simulcast.
Note that this isn't true for the Sports format. I'd say about half of all markets now has a Sports station on FM. KDKA-FM just hit #1 in Pittsburgh and WXYT-FM also spent time at #1 in Detroit. I'd guess you'll see a Sports station on FM in LA before KFI or KNX gets an FM simulcast.
- Status