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how long will the grove be the "new grove"

One of my biggest pet peeves is stations that continue to refer to themselves as "new" (or even worse, "all-new") basically indefinitely! The term "new" should expire from your airwaves after one year, no matter what! After that, you are either an established station in your "new" format, or you change formats, and you become the "new" something else.
 
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