This Fall, the broadcast networks' woes are made even worse by the popularity of NFL football on cable.
On Mondays, ESPN's "NFL Monday Night Football" routinely wins its time period in overall viewers and key demographics.
On November 4th, the Chicago/Green Bay "MNF" game blew away all cable and broadcast competition.
And for the broadcast nets, things could get worse this coming Monday (November 18th): The "MNF" game features red-hot Carolina hosting a strong New England club in what might be the most-watched "MNF" game this season and that some fans in both Charlotte and Boston are dare dreaming is a Super Bowl preview.
To make matters worse for the broadcast nets, the league-owned NFL Network's "NFL Thursday Night Football" telecasts, despite being available in fewer homes than ESPN, often finishes second in its time period against all cable and broadcast competition and has occasionally won its time period.
The good news is that once football is over, the broadcast networks may actually see viewing go up between February and late May. NBC could benefit due to the Winter Olympics, but with a nine-hour time difference between Sochi and New York, the only live coverage on NBC or its cable siblings will be broadcast prior to 3 P.M. EST.
NBC's Olympic prime-time coverage will be all-tape, with events delayed at least nine hours (read: figure-skating) and as many as nineteen hours (read: alpine skiing). It, in fact, will be the worst possible time difference for the Winter Games as regards American television.
The prime-time coverage won't reach as many viewers as it did four years ago (when the Winter Games were in Vancouver and about half of NBC's prime-time coverage, and about 80% of the broadcast network's entire Olympic presentation was live). Still, if Americans do win some gold medals in the sports that will be shown on tape in prime-time, that may actually boost the numbers.
For ABC, CBS, and Fox, the "home stretch" of the season (late February through May) could bring them better numbers than this Fall, again because they won't have to dodge football or (in mid-February) the Olympics.