• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Thoughts on Houston Radio

I've lived away from Houston for the past couple of years, and have just recently returned. One of the first things I did while driving in was try to tune to some of my favorite radio stations. First up was 106.9 The Zone -- gone, replaced with a stupid simulcast of another station. Next was 103.7 Adult Alternative -- gone, replaced with Christian pop music. I felt like screaming "Nooooooooooooo!" when I realized that both my favorite stations were gone.

So I scanned around the dial, occasionally stopping to listen to a track or two, but never located a station that held my interest for long. Even today, I still regularly hit the preset buttons in the hope that somebody will play something I want to hear, but it isn't very common.

I thought I'd post my analysis of a few of the major stations here in Houston, just to share my perspective with people. I know that this is entirely subjective and that it might be seen as controversial to some people, but that's fine. It's just my opinion.

KKRW:
This station sounds stale. The playlist for 93.7 The Arrow is just too limited, and the local talent is not very impressive. This station is being killed in the ratings by KHPT/KGLK, and the people in charge seem to be just letting it happen. Also, I'm tired of hearing about how they play more songs than The Eagle, a claim also made by the station they're trying to berate that's decimating their ratings too. I don't buy it.

KHMX:
What the hell happened here?! I remember listening to Mix 96.5 a lot over the years, but what was once seen as a blueprint for Hot AC stations across the country now sounds like nothing more than a typical extremely repetitive CHR station. It's no surprise at all that the ratings are falling, and I think they would do well to adjust their playlist to distance themselves further from the other CHR stations, i.e. KKHH and KRBE.

KODA:
I recognize that this station performs well in the market, but it sounds to me like it has a severe identity crisis. At times, Sunny 99.1 sounds like a "soft CHR", if that makes any sense, but then it also throws in some older tracks. The newer stuff is in heavy rotation on numerous other stations, so I'd probably be more inclined to listen if it stuck with the older stuff that nobody else plays.

KHPT/KGLK:
I wish I didn't have to lump these stations together because their coverage area has so much overlap that they should be run as separate stations. Why was 106.9 The Zone killed anyway? I don't think it was even around for very long. Anyway, The Eagle does sound pretty good overall. They finally seem to have removed Hotel California and some of the other overplayed-to-hell rotten eggs from their heavy rotation. Still, I wish they would stop saying that they play more songs than The Arrow. They've already beat them to near-oblivion in the ratings anyway. Some of their songs are still overplayed and this certainly isn't a station I can just leave on, but it's better than what much of the rest of the dial has to offer. I'm also not a fan of Dean and Rog, but I know that other people are so I can't hold that against them.

Other thoughts:
The three other places I've lived over the past couple of years all have Oldies stations. Why isn't there one in Houston? You'd think the population here would be high enough to support one. I never thought about this before I left, but it seems like a glaring format hole to me now.
Also, I've found that I've ended up listening to two of the noncommercial stations quite a lot. KACC is a mixed-bag, sometimes sounding very amateurish (as expected for a community college station), but the music played on The Gulf Coast Rocker is often fantastic. Their signal is a huge burden however, as it doesn't reach the Houston metro very well at all. I've also found myself listening to KTSU fairly often, which can be a nice change especially when they're playing funk music.
 
Last edited:
As someone that lives outside of the market, Houston radio, at the present time, is pretty meh.

I do agree with KHMX. This station literally kicked off the Hot AC movement that has engulfed this country. While the format has shifted dramatically since 1990, I think it has probably swung too far towards the younger end of the pendulum, with Mix following suit. Of course, 14 year olds that may listen to the format probably have never heard of Dave Matthews Band (a core group), but I could be wrong thanks to the advent of the internet. What also puzzles me is that if CBS is trying to market KKHH and Mix together, why can't they separate their playlists?

In another thread, someone mentioned a possible Urban competitor to KBXX. 93.7 is mentioned as a possible target for flipping. Personally, I would like to see it happen since I'm a loyal fan of the format. Houston does have the right demos, its just someone needs to do it.

The only two stations I actually listen to in the market anymore are BXX and Hot. BXX is a given as mentioned before, Hot because of their morning show (PK and Ivan used to do mornings in Portland back in the day, which I tried to listen to on a regular basis). I don't even listen to 'RBE, despite the heritage factor.

To answer your question as to why The Zone was killed off, their signal was pretty weak, and was barely denting KTBZ. Dean and Rog were killing it at 107.5, so the simulcast was initiated.
 
I am a two time resident of Houston as well. But my odyssey away lasted from 1987 to 2009, and Houston radio had changed radically in the interim. Not for the better, unfortunately. But let me start on an upbeat note!

A legacy Houston station, KCOH, still exists - although on a different frequency. I would probably not be listening at all if the rest of the dial wasn't so dismal. But I find myself strangely drawn to the station, I love the music, and the local focus is really refreshing.

Houston now has a full time classical station - although the discussion recently is that is has gone completely automated. Still - a classical station elevates the cultural level of the entire city, and is one of the high points of the radio dial.

Like you, I miss the rock on 103.7. But I am conflicted because I am a Christian believer, and very enthusiastic about Air-1 coming into the area. Especially when KSBJ exited the Hot-AC Christian format years ago - it left a format hole. Unless you count HD-2 and a smattering of translators, then KSBJ is doing a great job of filling the hole.

KRBE remains a legacy Houston station, and is very good at what they do. Unfortunately, they p____ed away the once powerful footprint they once had - by not challenging new 104.1's in the area, and by fooling around with HD. They are nothing like the station in the late 80's that blanketed Austin almost like a local, was solid into the south parts of the DFW metroplex, and only faded in the East when another 104.1 in Houma began to cover them. That didn't happen until Lafayette.

So many Houston stations have an identity crisis. Actually - KKRW is one of the few that has a format and sticks with it - I would call the format classic rock. I don't think there is much overlap with the eagle, which concentrates on music a couple of decades after that on KKRW. So if each station would clearly delineate what they are trying to do - the Eagle especially - then they would co-exist with little conflict. It would be better for them to cooperate instead of compete, each one covering a different set of music. One thing they should NOT do - even pretend to be classic hits / oldies. Because they are not. Houston has no oldies station - unless you count HD-2. Then - we have two! KRBE-HD2 and 107.5 HD-2.

KODA - conflicted but successful. Oldies fans flock to it because it plays a few oldies. Easy listening fans flock to it because there is no more easy listening on the dial anywhere. Lite rock has been successful on stations like KVIL in Dallas, and KODA could probably be a soft rock station if it didn't have to serve the other disaffected audiences.

Mix 96.5 - do they want to be a third top-40 or what? I am very confused what format you would call them. As long as they line up advertisers they must be doing something right.

I can't speak to Spanish language or country formats, Houston seems well served - if not over served.
 
I've lived away from Houston for the past couple of years, and have just recently returned. One of the first things I did while driving in was try to tune to some of my favorite radio stations. First up was 106.9 The Zone -- gone, replaced with a stupid simulcast of another station. Next was 103.7 Adult Alternative -- gone, replaced with Christian pop music. I felt like screaming "Nooooooooooooo!" when I realized that both my favorite stations were gone.

So I scanned around the dial, occasionally stopping to listen to a track or two, but never located a station that held my interest for long. Even today, I still regularly hit the preset buttons in the hope that somebody will play something I want to hear, but it isn't very common.

I thought I'd post my analysis of a few of the major stations here in Houston, just to share my perspective with people. I know that this is entirely subjective and that it might be seen as controversial to some people, but that's fine. It's just my opinion.

KKRW:
This station sounds stale. The playlist for 93.7 The Arrow is just too limited, and the local talent is not very impressive. This station is being killed in the ratings by KHPT/KGLK, and the people in charge seem to be just letting it happen. Also, I'm tired of hearing about how they play more songs than The Eagle, a claim also made by the station they're trying to berate that's decimating their ratings too. I don't buy it.

KHMX:
What the hell happened here?! I remember listening to Mix 96.5 a lot over the years, but what was once seen as a blueprint for Hot AC stations across the country now sounds like nothing more than a typical extremely repetitive CHR station. It's no surprise at all that the ratings are falling, and I think they would do well to adjust their playlist to distance themselves further from the other CHR stations, i.e. KKHH and KRBE.

KODA:
I recognize that this station performs well in the market, but it sounds to me like it has a severe identity crisis. At times, Sunny 99.1 sounds like a "soft CHR", if that makes any sense, but then it also throws in some older tracks. The newer stuff is in heavy rotation on numerous other stations, so I'd probably be more inclined to listen if it stuck with the older stuff that nobody else plays.

KHPT/KGLK:
I wish I didn't have to lump these stations together because their coverage area has so much overlap that they should be run as separate stations. Why was 106.9 The Zone killed anyway? I don't think it was even around for very long. Anyway, The Eagle does sound pretty good overall. They finally seem to have removed Hotel California and some of the other overplayed-to-hell rotten eggs from their heavy rotation. Still, I wish they would stop saying that they play more songs than The Arrow. They've already beat them to near-oblivion in the ratings anyway. Some of their songs are still overplayed and this certainly isn't a station I can just leave on, but it's better than what much of the rest of the dial has to offer. I'm also not a fan of Dean and Rog, but I know that other people are so I can't hold that against them.

Other thoughts:
The three other places I've lived over the past couple of years all have Oldies stations. Why isn't there one in Houston? You'd think the population here would be high enough to support one. I never thought about this before I left, but it seems like a glaring format hole to me now.
Also, I've found that I've ended up listening to two of the noncommercial stations quite a lot. KACC is a mixed-bag, sometimes sounding very amateurish (as expected for a community college station), but the music played on The Gulf Coast Rocker is often fantastic. Their signal is a huge burden however, as it doesn't reach the Houston metro very well at all. I've also found myself listening to KTSU fairly often, which can be a nice change especially when they're playing funk music.


When I visit Houston, I always wind up keeping it on 102.1 especially when they play a lot of Old School.
I think they do that on Wednesdays or something like that.

I keep forgetting to bring my portable HD radio with me, but then I remind myself that my HD radio walkman has a built
it volume limiter (I only use the old school around the ear, Sony Walkman radio era headphones) and not the new plug deep
in your ear, and get an ear infection headphones they make nowadays. So HD is like taking a turntable with me.

But yes Houston needs an Oldies station on the analog dial. Even if it's just on the AM dial.
I used to own a website called houstonradiosucks.com back when KLOL flipped to Mega. Yes it is that bad, with the exception
of 102.1

When the current fare plays on 102.1 then I turn the radio off. I make sure I take at least 2 tapes with me. I seem to think either the corporate big wigs don't care, want to lose money to get the tax write off, or the people that they sample are the type that thinks 1+1 equals 3, otherwise not bright. Just my 2 cents.
 
Theirs a great little oldies station in Liberty and it reaches the east side of Houston or you can listen online at KSHN.com... not to mention I'm on at 6pm M-F. :)
 
Too bad you guys can't upgrade and move in - 99.9 is dominated by a country station in Waco over here, sometimes as strong as a local. Then there is a 99.7 in Willis blocking you from upgrading as well.
 
That's one amazing piece of equipment you've got there, Bruce. I can't even get a dominant signal from WACO in Bellville. Amazing to me you can get that good of signal from them in your area.

I get an ok to good signal from Shine All 9, but don't know how long that's going to last with the upcoming upgrade to KVST. Once it's complete, 99.7 should scream here in north Houston. Not a bad thing, since they have a better musical selection than either of the two Houston country offerings.
 
That's one amazing piece of equipment you've got there, Bruce. I can't even get a dominant signal from WACO in Bellville. Amazing to me you can get that good of signal from them in your area.

I get an ok to good signal from Shine All 9, but don't know how long that's going to last with the upcoming upgrade to KVST. Once it's complete, 99.7 should scream here in north Houston. Not a bad thing, since they have a better musical selection than either of the two Houston country offerings.

Just checked again (11:45AM) - the only thing on 99.9 at Beltway 8 and I-10 is something in Spanish, once and a while a piece of shine. Really different than home in Cypress where WACO dominates. KVST was a mess, almost no signal. 99.5 NGEN translator was very strong.
 
I get an ok to good signal from Shine All 9, but don't know how long that's going to last with the upcoming upgrade to KVST. Once it's complete, 99.7 should scream here in north Houston. Not a bad thing, since they have a better musical selection than either of the two Houston country offerings.

Don't expect that upgrade anyway soon. The original application, as well as an amendment, seem to have some...uh, issues.
 
Did it sound Tejano-ish? Probably KSAB 99.9 Robstown/Corpus Christi.

I have no idea what Tejano is. I don't speak foreign, I don't listen to foreign. Just isn't interesting to me at all. I drive home parallel to the grand parkway (which I hope opens soon). 99.9 was a very interesting mix of the Spanish stuff, KSHN, and WACO. KSHN has a dominant area along Peek road, but North of 529 WACO gets stronger and stronger the further you go. 99.7 was a bit better, still very weak. The NGEN translators starts getting clobbered by rock from San Antonio and the Wolf from Ft. Worth the further North you go on Fry. Brief look at three frequencies in West and NW Houston.

I don't know what type of music the other poster was talking about. Unless it is oldies - we are still the largest city without an oldies station. KSHN may reach parts of the area, but honestly 92.5 from the Beaumont area gets into the West and NW side of town better than 99.9. I don't know why that is - the two stations are roughly comparable in power and antenna height, only KCOL is a lot further.

Been a lot of talk about country - its of no interest to me but there are two already, three if you count 97.1. I would think a third would further divide up an audience that is already served. Somebody needs to flip to oldies, it certainly has broader appeal than some of the small niche formats suggested in other threads. Whoever does will have the audience to themselves because there is no competition - except maybe on the NE side. And from what I heard - KSHN talks a LOT. Not so much music, a lot of talk, and the oldies format doesn't seem pure - there was something really weird thrown into the mix between other oldies songs around 4:15. I would think a fast paced oldies format that leaves out nostalgia - similar to Scott Shannon's format on 104.1 HD-2 would have wider appeal with displaced and un-served oldies fans.
 
Somebody needs to flip to oldies, it certainly has broader appeal than some of the small niche formats suggested in other threads. Whoever does will have the audience to themselves because there is no competition

Whoever does "oldies" would also have "no billing" all to themselves. "Oldies", meaning the industry definition of a 60's based pop gold format with a smattering of 50's and 70's, does not deliver the desired demos in a highly transactional market such as all the Top 10 markets.

Even "classic hits" with a 70's and early 80's base is proving a difficult format to maintain in those markets where much of sales is ratings driven... witness the total format shift of KRTH in LA in the last few months.

I would think a fast paced oldies format that leaves out nostalgia - similar to Scott Shannon's format on 104.1 HD-2 would have wider appeal with displaced and un-served oldies fans.

Some of the other suggestions appeal to various segments of the 18-49 or 25-54 demos, and might be viable. Oldies is not viable in that context.
 
I have no idea what Tejano is. I don't speak foreign, I don't listen to foreign.

Reinforcing Mediafrog's statement... Tejano is not foreign... it is Texan. It's as "American" than jazz or country, in fact.

Most Tejano stations have English speaking jocks, with little spoken Spanish. The music is a combination of "pure tejano" and even a little country or a couple of Top 40 oldies.
 
Tejano is not "foreign" music. It is created in Texas by Texans whose families have lived here for generations.

Most of the people in Mexico have no idea of what Tejano is.

Thanks for clearing that up, Mediafrog, David. If its in Spanish, I'm usually gone pretty fast because I don't understand it very well. Except 780 which I sort of like. Too bad the signal is so weak. It doesn't show up on Radio-locator whatever it is, it acts like a 300 mile or so regional signal so I'm guessing something near Laredo, or possibly a 780 with a really good grounding system near Brownsville - after all there is a 590 down there that makes it up here. You can null KLBJ and hear them.
 


Reinforcing Mediafrog's statement... Tejano is not foreign... it is Texan. It's as "American" than jazz or country, in fact.

Most Tejano stations have English speaking jocks, with little spoken Spanish. The music is a combination of "pure tejano" and even a little country or a couple of Top 40 oldies.

I tuned KXTN from San Antonio recently on KLTN 102.9 HD2 and heard them playing George Strait. Tejano and Country went hand in hand at the clubs back in the day (I worked at Zazz in 93-94). Never heard it that way on the radio until that other day.
 
I too have heard country and some top 40 oldies (50s and pre-British invasion especially) blended with Tejano. I always found the jocks to be utilizing a mix of English and Spanish with Spanish mostly limited to words that are easier to say or flow better than their English counterpart, but likely 80 to 90% English. What I always thought was strange is that few Tejano songs had any English lyrics.

It is true Tejano is a purely American music form. When I lived on the border,it caught on like wildfire. People who wouldn't listen to anything that wasn't top 40 or rock loved it. Some exclusively county music fans loved it as well. I thought it was unusual that the rocker friends that claimed to hate country loved the country songs the Tejano station played. It wasn't strange to see a George Stait next to their Van Halen.

To the subject of Houston Radio in general: it has not been a 'nothing happening' market. There have been a number of changes but I guess since there are not that many stations that grab everyone's attention, those changes don't seem as big as they once did (iie. KLOL going away) 103.7 going to Air 1, 91.7 going classical, The Point going away, News 92, etc. I think the deal is we don't have the competition we once seemed to have with two or three stations virtually identical to one another fight it out. Comparing KROI to KTRH is apples and oranges just like comparing The Eagle to The Arrow. Not much in the way of creative radio in years...I suppose only tried and true works when the investment in a station is so high and stockholders are holding your hand to the fire to turn a dividend for them. And for what my previous owner, a banker and CPA once said: There in lies the problem. Every business peaks in performance but every stockholder wants more.
 
I tuned KXTN from San Antonio recently on KLTN 102.9 HD2 and heard them playing George Strait. Tejano and Country went hand in hand at the clubs back in the day (I worked at Zazz in 93-94). Never heard it that way on the radio until that other day.

KXTN has an interesting variety like you describe, but I believe it's the only big Tejano station around to do that. "Tejano 99.9" in Corpus and "Super Tejano 102.1" in McAllen/Rio Grande Valley both play purely-Spanish Tejano tracks.
 
I notice when I travel away from Houston to different major cities that radio sounds the same. Similar playlists, voice-overs, etc. Sad to admit but I choose to leave the radio in the OFF position these days. :(
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom