• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Merry Christmas Hubbard

I

iamarussianpirate

Shocker, Warm 106.9 is now playing Christmas music. First station to go in the market, but will we have a 2nd Christmas station this year? doubt it.

Merry Christmas Radio Land
 
KCMS, by Thanksgiving. Then CIOC by December 1st and KAFE by December 11th.

-crainbebo
 
No surprise from last year when they got what, an almost 3-4 point gain for the period with the so called PPM ratings. It helps their bottom line with the sales dept. But you can only extend xmas so far each year until the disappointing sales the rest of the year start catching up as retailers figure out doing the same thing ad wise returned less profit for their marketing dollars as opposed to previous years. It's going to be a lackluster time ahead for everyone.
 
Take a look at KISC 98.1 - they flipped the week BEFORE Seattle! Even worse in Sacramento, where KHLX 93.1 flipped on November 1st...

Actually, more stations are creeping the X-Mas format long before Thanksgiving anyways. It's gotten worse and worse every year. 10 years ago this would have started Black Friday. Expect KRWM to get some amazing PPM ratings (double digits are likely).

-crainbebo
 
crainbebo said:
Take a look at KISC 98.1 - they flipped the week BEFORE Seattle! Even worse in Sacramento, where KHLX 93.1 flipped on November 1st...

Actually, more stations are creeping the X-Mas format long before Thanksgiving anyways. It's gotten worse and worse every year. 10 years ago this would have started Black Friday. Expect KRWM to get some amazing PPM ratings (double digits are likely).

-crainbebo
Click to expand...

These radio stations don't change just for kicks, they are clearly getting results (even you acknowledge it with Warm). Just because a they change to something that doesn't match your liking doesn't mean it's getting "worse and worse".
 
Last time I looked at Albuquerque, the translator that flipped to Christmas music on August 31 has yet to show up in the ratings. I usually wait till after my birthday for the Christmas music, and I think I'll wait a little longer this year, because I've noticed the last couple years that I'm getting tired of Christmas music all the time by about a week before Christmas.
 
CHQM just opened its doors in Vancouver to Santa's elves - they flipped today.

-crainbebo
 
AQH said:
These radio stations don't change just for kicks, they are clearly getting results (even you acknowledge it with Warm). Just because a they change to something that doesn't match your liking doesn't mean it's getting "worse and worse".
Click to expand...

Christmas music is one of those formats that many of us just cant seem to get away from no matter how hard we try.
 
fordranger797 said:
Christmas music is one of those formats that many of us just cant seem to get away from no matter how hard we try.
Click to expand...

Two stations in Seattle go all Christmas and you just can't seem to get away from it? I thought there were more than two stations available.
 
AQH said:
Two stations in Seattle go all Christmas and you just can't seem to get away from it? I thought there were more than two stations available.
Click to expand...

If you listen to Warm 106.9, or stations similar to it, you are going to be out of luck in a few weeks. While there may be few stations actually running a continuous Christmas music format, pretty much every commercial station is going to be running some holiday oriented music. It never fails.
 
I can't help but look at this the same way the retailers seem to hedge everything on holiday sales. It accounts for a small part of the GDP every year, but you'd think it was all or nothing. If it is, then we are truly in trouble.
 
I thought it was called Black Friday because stores were pretty much guaranteed to finish in the black that day, but I heard on KOMO earlier this week that it's actually a day that they're depending on for an entire year. It looks like radio stations have the same situation, especially with AC stations seeming to have an identity crisis these days.
 
KWPZ 106.5 flipped yesterday. Spirit 105.3 flipped this morning, and KXXO was sprinkling Christmas music with their normal programming.

-crainbebo
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom