Remember, it's not just Kim Peterson. It's his whole entourage. He needs a producer, board op, phone screener, back up singers (like Pete Davis), etc. So yes, it's costing them more than just the two news anchors and their backup people that were on the air from 12n-3pm. And I'm SURE that Kimmer is making more money - much more money - than either of the news anchors he replaced.
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This makes no sense: WYAY
- Thread starter AMRocks
- Start date
Remember, it's not just Kim Peterson. It's his whole entourage. He needs a producer, board op, phone screener, back up singers (like Pete Davis), etc. So yes, it's costing them more than just the two news anchors and their backup people that were on the air from 12n-3pm. And I'm SURE that Kimmer is making more money - much more money - than either of the news anchors he replaced.
They might as well re-brand and call themselves Newsradio 106.7.
I won't criticize Cumulus. They are in business to make money and running an all-news operation is very expensive. I think they're smart to add the Braves and they will probably eventually reduce news blocks to 5:00 a.m. to 9:00 a.m. and to 3:00 p.m. to 6:00 p.m. or 7:00 p.m. They will be able to operate with fewer people.
I agree. Radio news has been in decline for more than 25 years and a market the size of Atlanta will not support a 24-hour news station.
Or make adjustments to the programming with some news blocks and some talk/live sports blocks.
If I ruled the radio world, I would have AM and PM three to four hour news blocks on 95.5 FM, with talk from 10:00 a.m. to 3:00 p.m. and after 7:00 p.m. at night until 5:00 a.m. On WSB-AM, I would prgram oldies.
That would work for me.
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Absolutely, you would take the #1 billing and rated radio station in Atlanta and change the format, brilliant, a move you wouldn't make if you owned it and was rolling in the dough.
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All News is a very expensive and difficult format to operate and WIN, especially in this town where WSB is a goliath. It's the same in DC where CBS has All News WNEW and trying to compete with the goliath there WTOP. WSB is performing better in the ratings now than they were Before All News launched because they've become better focused to protect themselves as the news weather and traffic authority in the city. YAY has nothing to lose dipping their toe into talk and the Braves because 18 months into the format they're still under performing the last month of the oldies format stuck being ranked in the 20's, WSB on the other hand ranked 8th and 9th the first two months YAY hit the air and has steadily improved since then ranking #1 in the market the last two months. I don't blame Cumulus for trying something different, play by play, perhaps additional talk programming ETC, regardless of who was running AN it stood little chance of succeeding to any great degree.
Jon[/QUOTE]
WSB's gains are due to panel composition. More Arbitron (now Neilson) "wobbles."
WSB has not really changed anything except the imaging. WSB does do a better job at traffic and weather, no doubt. But Cumulus has done a good job with the format launch and those who point out Atlanta is not an "all news" market are correct. Same for sports.
I would be interested to know if sales has been making budget at AN 106.7. That's the $64K question...
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[/QUOTE]
WSB's gains are due to panel composition. More Arbitron (now Neilson) "wobbles."
WSB has not really changed anything except the imaging. WSB does do a better job at traffic and weather, no doubt. But Cumulus has done a good job with the format launch and those who point out Atlanta is not an "all news" market are correct. Same for sports.
I would be interested to know if sales has been making budget at AN 106.7. That's the $64K question...[/QUOTE]
A wobble in Arbitron or Nielsen speak is when a station that has been in a certain range for months all of a sudden the next month either skyrockets UP or nosedives DOWN well beyond where they've been. When a station gradually moves in share and rank over an 18 month period stair stepping UP that is the result of more listening over the period, not an anomaly or wobble as you say. 8th to 1st in one month is a wobble, 8th to 1st over a 12-18 month period isn't.
WSB's gains are due to panel composition. More Arbitron (now Neilson) "wobbles."
WSB has not really changed anything except the imaging. WSB does do a better job at traffic and weather, no doubt. But Cumulus has done a good job with the format launch and those who point out Atlanta is not an "all news" market are correct. Same for sports.
I would be interested to know if sales has been making budget at AN 106.7. That's the $64K question...[/QUOTE]
A wobble in Arbitron or Nielsen speak is when a station that has been in a certain range for months all of a sudden the next month either skyrockets UP or nosedives DOWN well beyond where they've been. When a station gradually moves in share and rank over an 18 month period stair stepping UP that is the result of more listening over the period, not an anomaly or wobble as you say. 8th to 1st in one month is a wobble, 8th to 1st over a 12-18 month period isn't.
U
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Guest
WSB's gains are due to panel composition. More Arbitron (now Neilson) "wobbles."
WSB has not really changed anything except the imaging. WSB does do a better job at traffic and weather, no doubt. But Cumulus has done a good job with the format launch and those who point out Atlanta is not an "all news" market are correct. Same for sports.
I would be interested to know if sales has been making budget at AN 106.7. That's the $64K question...[/QUOTE]
A wobble in Arbitron or Nielsen speak is when a station that uhas been in a certain range for months all of a sudden the next month either skyrockets UP or nosedives DOWN well beyond where they've been. When a station gradually moves in share and rank over an 18 month period stair stepping UP that is the result of more listening over the period, not an anomaly or wobble as you say. 8th to 1st in one month is a wobble, 8th to 1st over a 12-18 month period isn't.[/QUOTE]
You are arguing semantics. WSB's move up is simply changes in diary placement. Move along...nothing to see here...
WSB has not really changed anything except the imaging. WSB does do a better job at traffic and weather, no doubt. But Cumulus has done a good job with the format launch and those who point out Atlanta is not an "all news" market are correct. Same for sports.
I would be interested to know if sales has been making budget at AN 106.7. That's the $64K question...[/QUOTE]
A wobble in Arbitron or Nielsen speak is when a station that uhas been in a certain range for months all of a sudden the next month either skyrockets UP or nosedives DOWN well beyond where they've been. When a station gradually moves in share and rank over an 18 month period stair stepping UP that is the result of more listening over the period, not an anomaly or wobble as you say. 8th to 1st in one month is a wobble, 8th to 1st over a 12-18 month period isn't.[/QUOTE]
You are arguing semantics. WSB's move up is simply changes in diary placement. Move along...nothing to see here...
Fishpond's "changes" are not that great except for the 3 or four hour PM block of news. IIRC they are delaying some of Hanity show now. I don't know if it because Hanity doesn't have enough breaks to put Captain Herb's traffic on 8 to 10 times an hour in the afternoon rush hour or if AN 106 was gaining a little traction, but it is not straight Hanity. As for stripping away the AM from WSB, I really wonder how many folks listen to 750 AM? 95.5 covers the heart of the Republican leaning part of the market. How many P1 listeners does WSB have south of I 20? I doubt that it is not that many.
The real question makes the most EBITDA (earnings before interest, taxes, depreciation, and amortization)?
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You are arguing semantics. WSB's move up is simply changes in diary placement. Move along...nothing to see here...[/QUOTE]
"Allright' ..sound familiar.. here's more semantics, a diary hasn't been placed in this market since 2008 but I'm sure Radio 105 7, V 103, Magic or any other station doing well in ATL is due to "diary" placement, must also be the reason WYAY is and has been flat as a pancake for 18 months, just can't get those diaries placed in the right hands, damn
jon
"Allright' ..sound familiar.. here's more semantics, a diary hasn't been placed in this market since 2008 but I'm sure Radio 105 7, V 103, Magic or any other station doing well in ATL is due to "diary" placement, must also be the reason WYAY is and has been flat as a pancake for 18 months, just can't get those diaries placed in the right hands, damn
jon
In other words, you'd want to be out of business rapidly?
agree with fishpond, all news in the afternoon on WSB is a good idea although they seem to be doing very well with Eric's show and more traffic than you get anywhere else. I think it was Roddy, maybe it was Ho, who said that about two-thirds of the station's audience lives on the FM band. Far as where most of the faithful live, you're right, for most station's targeting non ethnic adults, most reside ATL and north because that's where the bulk of the population lives, the urban stations I would imagine do very well out Stone Mtn way and in Clayton county as well.
art
No. I think what was posited was "if you ruled the radio world." I wouldn't simulcast the two stations. I would have an extra two hours of local programming on the FM station (from 3:00 p.m. to 5:00 p.m.). You could sell more time. Since WSB began simulcasting their AM signal on the FM, more people are listening to the station on the FM. Why oldies? Something different besides talk, Hispanic programs, and religious programming. There are enough AM stations in Atlanta that serve those needs.
I wonder how many people listen to Erick Erickson because they like the program or because that is what is available for them to listen to between 5:00 p.m. and 7:00 p.m. instead of syndicated talkers or AN106.7. His style is just not my cup of tea.
I only flip over to see if Adam Goldfein or Mark Arum are filling in. How WSB thinks that Erickson is a better host than either of these 2 is beyond me.
Re:
Give me a break. "Huge" success? By what measure? The fact the station has gotten the attention of Nashville and the radio trade mags? *Any* Country format launch in NYC -- regardless of owner or signal -- would've produced the exact same reaction.
As noted earlier, the station isn't even Top 15 in the money demo and will probably be 19th or 20th at best in terms of billing.
Cumulus has to settle for the format no one else wants because they are incapable of doing anything with better upside & executing it properly!!!
Then why are you unable to name any?
Getting back to WYAY -- I doubt a has-been such as the "Kimmer" (what a moronic nickname) will produce ratings of any great significance.
Here's a hint Cumulus: Do everything in your power to convince Boortz to come out of retirement. Unlike The Kimmer, he would actually draw a boat load of listeners to 106.7!
Give me a break. "Huge" success? By what measure? The fact the station has gotten the attention of Nashville and the radio trade mags? *Any* Country format launch in NYC -- regardless of owner or signal -- would've produced the exact same reaction.
As noted earlier, the station isn't even Top 15 in the money demo and will probably be 19th or 20th at best in terms of billing.
Cumulus has to settle for the format no one else wants because they are incapable of doing anything with better upside & executing it properly!!!
Then why are you unable to name any?
Getting back to WYAY -- I doubt a has-been such as the "Kimmer" (what a moronic nickname) will produce ratings of any great significance.
Here's a hint Cumulus: Do everything in your power to convince Boortz to come out of retirement. Unlike The Kimmer, he would actually draw a boat load of listeners to 106.7!
Slightly off topic, but for months I've been wondering why Kicks 101-5 runs a "powered by Nash" sweeper at the top the hour. Nobody in Atlanta knows what Nash is.
It's made me wonder if Cumulus would change the Kicks moniker to Nash, as they've done in smaller markets. I personally think that would be a bad move; too much heritage.
Maybe Kicks will carry the new "Nash Nights Live" with Sean Parr. Then the sweeper would make some semblance of sense to listeners.
It's made me wonder if Cumulus would change the Kicks moniker to Nash, as they've done in smaller markets. I personally think that would be a bad move; too much heritage.
Maybe Kicks will carry the new "Nash Nights Live" with Sean Parr. Then the sweeper would make some semblance of sense to listeners.
I just sit here and stare at this quote in awe and wonder. So, since I am presently totally speechless, I'll just open up the question: What would you have to do to lure the Talkmaster to WYAY?
I thought Cumulus was going to change ALL their country stations to NASH.
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