I had no concrete evidence to think what I did but I thought there would be fewer applicants than in the first window and that the majority would be in major metros. From looking at the list, my count is 2774. It's still more than I expected but fewer than the first window. Major cities have some MX nightmares with a good 10-15 that might be trying for the frequency. A good number of cities and county governments applying as well. I think we'll see about 950 grants and I doubt more than about 750 will ever go on air. Likely about 500 will still be around after about 3 years is my prediction.
I have met some applicants with a good head on their shoulders but many are still harping they'll 'reach thousands for Christ' by trusting the money will come from somewhere or they're convinced their musical tastes will set them up to be number 1, feeling merchants will be beating down the door to underwrite. I know that sounds cynical but I have met so many good people who jumped in to radio without a clue and not willing to hear about the business side. I watched them close down.
I'm not slamming those that opt for a Christian format or a music format but PLEASE consider this a business. You must have a way to gain the revenue you need and it will never come to you. You have to go out and get it and ask when someone promises to support the station but the check is MIA. If you'll think business first, you'll have a good chance of making it.
I've known lots of Church Pastors and most will tell you most of their job is administrative, meaning most of their time is conducting the business of the Church. Radio, even Christian Radio is the same way.
For Music stations, my first boss told me: I hired you to do what our audience wants, not what you want. Be sure you have a good audience base made up of total strangers and not your friends. Friends say kind words but that's the only support you'll get. You need audience and cash. If your friends like your station, great but don't count on them.
