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KLYY a ratings monster.

3

32james

wow KLYY is plowing through the competition, like a hot knife through butter, they went from a 6.5 overall rating in August, to a whopping 9.2 overall this month, which means they are number 1 in the 25 to 49 year old slot, but where else have they improved their numbers? they cant just be getting a 9.2 overall rating just in the 25 to 49 year old slot.

any answers, pretty soon they will be pulling double digits like KIIS FM did in the mid 80's.
 
32james said:
wow KLYY is plowing through the competition, like a hot knife through butter, they went from a 6.5 overall rating in August, to a whopping 9.2 overall this month, which means they are number 1 in the 25 to 49 year old slot, but where else have they improved their numbers? they cant just be getting a 9.2 overall rating just in the 25 to 49 year old slot.

any answers, pretty soon they will be pulling double digits like KIIS FM did in the mid 80's.
Click to expand...

I kind of doubt that given that KLYY is an Inland Empire station, albeit it does get to some areas of LA well, I think.
 
32james said:
wow KLYY is plowing through the competition, like a hot knife through butter, they went from a 6.5 overall rating in August, to a whopping 9.2 overall this month, which means they are number 1 in the 25 to 49 year old slot, but where else have they improved their numbers? they cant just be getting a 9.2 overall rating just in the 25 to 49 year old slot.

any answers, pretty soon they will be pulling double digits like KIIS FM did in the mid 80's.
Click to expand...

KLYY has been pulling that kind of numbers ever since they switched to Spanish adult hits in mid-2008. They tend to bounce quite a bit, as is true with KRQB, the other major local Spanish language format. Their core is 25-54, but the do well in all the 25+ demo cells.

For example, in June of 2010 they had a 10 share in 25-54.
 
Big City Broadcasting who owned the three 107.1s was the only investment I have ever made. This was around 2000.

I plunked down $1000, Big City had BIG plans hiring a top morning man who couldn't have done worse and the stock fell to $400
 
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